Geert Hofstede's Dimensions of Culture
and
Edward T. Hall's Time Orientations
Hofstede's "dimensions of culture" were derived mainly from his extensive organizational
anthropology research in the late 1970s and early 1980s – the scores are general comparisons of
values in the countries and regions he studied and can vary greatly within each country. Although
Hofstede's work is somewhat dated and has rightly been criticized on a number of grounds the
dimensions are useful in understanding that members of various societies are likely to behave in
different ways in a given situation.
Power Distance Index (PDI) is defined as “the extent to which the less powerful members
of institutions and organisations within a country expect and accept that power is distributed
unequally”. (Hofstede, 1994, p. 28) A High Power Distance ranking indicates that inequalities of
power and wealth exist within the society and that the less powerful members of the society accept
this situation. A Low Power Distance ranking indicates the society de-emphasizes the differences
between citizen's power and wealth. In these societies equality and opportunity for everyone is
stressed.
Individualism (IDV) Hofstede defines this dimension as follows: “individualism pertains to
societies in which the ties between individuals are loose: everyone is expected to look after himself or
herself and his or her immediate family." A High Individualism ranking indicates that individuality and
individual rights are paramount within the society. A Low Individualism ranking typifies societies of a
more collectivist nature with close ties among its members. In these societies "…people from birth
onwards are integrated into strong, cohesive in-groups, which throughout people’s lifetime continue to
protect them in exchange for unquestioning loyalty.” (Hofstede, 1994, p. 51)
Masculinity (MAS) focuses on the degree to which ‘masculine’ values like competitiveness and
the acquisition of wealth are valued over ‘feminine’ values like relationship building and quality of life.
A High Masculinity ranking indicates the society values assertive and aggressive 'masculine' traits.
A Low Masculinity ranking typifies societies in which nurturing and caring 'feminine' characteristics
predominate.
Uncertainty Avoidance Index (UAI) focuses on the level of tolerance for uncertainty and
ambiguity within the society. A High Uncertainty Avoidance ranking indicates the country has a low
tolerance for uncertainty and ambiguity. This creates a rule-oriented society that institutes laws, rules,
regulations, and controls in order to reduce the amount of uncertainty. A Low Uncertainty
Avoidance ranking indicates the country has less concern about ambiguity and uncertainty and has
more tolerance for a diversity of opinions. This is reflected in a society that is less rule-oriented, more
readily accepts change, and takes more and greater risks.
Long-Term Orientation (LTO) (formerly called "Confucian dynamism") focuses on the
degree the society embraces, or does not embrace, long-term devotion to traditional values. A High
Long-Term Orientation ranking indicates the country prescribes to the values of long-term
commitments and respect for tradition and where long-term rewards are expected as a result of
today's hard work. A Low Long-Term Orientation ranking indicates the country does not reinforce
the concept of a long-term, traditional orientation and people expect short-term rewards from their
work.
An Intercultural Organization Development Tool compiled by Andy Tamas (www.tamas.com) 2007
Hofstede's Dimension of Culture Scales
Country
Power
Individualism
Uncertainty
Long term
Distance
Avoidance
Masculinity
Orientation
Arab Countries
80
38
68
53
Argentina
49
46
86
56
Australia
36
90
51
61
31
Austria
11
55
70
79
Bangladesh
40
Belgium
65
75
94
54
Brazil
69
38
76
49
65
Canada
39
80
48
52
23
Chile
63
23
86
28
China
80
20
40
66
118
Colombia
67
13
80
64
Costa Rica
35
15
86
21
Czech Rep.
57
58
74
57
Denmark
18
74
23
16
Ecuador
78
8
67
63
East Africa
64
27
52
41
25
El Salvador
66
19
94
40
Ethiopia
64
27
52
41
25
Finland
33
63
59
26
France
68
71
86
43
Germany
35
67
65
66
31
Great Britain
35
89
35
66
25
Greece
60
35
112
57
Guatemala
95
6
101
37
Hong Kong
68
25
29
57
96
Hungary
46
55
82
88
India
77
48
40
56
61
Indonesia
78
14
48
46
Iran
58
41
59
43
Ireland
28
70
35
68
Israel
13
54
81
47
Italy
50
76
75
70
Intercultural Organizational Development – Tamas Consultants Inc.
2
Country
Power
Individualism
Uncertainty
Long term
Distance
Avoidance
Masculinity
Orientation
Jamaica
45
39
13
68
Japan
54
46
92
95
80
Malaysia
104
26
36
50
Mexico
81
30
82
69
Netherlands
38
80
53
14
44
New Zealand
22
79
49
58
30
Norway
31
69
50
8
20
Pakistan
55
14
70
50
0
Panama
95
11
86
44
Peru
64
16
87
42
Philippines
94
32
44
64
19
Poland
68
60
93
64
32
Portugal
63
27
104
31
Singapore
74
20
8
48
48
South Africa
49
65
49
63
South Korea
60
18
85
39
75
Spain
57
51
86
42
Sweden
31
71
29
5
33
Switzerland
34
68
58
70
Taiwan
58
17
69
45
87
Tanzania
64
27
52
41
25
Thailand
64
20
64
34
56
Turkey
66
37
85
45
United States
40
91
46
62
29
Uruguay
61
36
100
38
Venezuela
81
12
76
73
West Africa
77
20
54
46
16
Yugoslavia
76
27
88
21
(Adapted primarily from http://spectrum.troy.edu/~vorism/hofstede.htm and
http://www.nwlink.com/~donclark/leader/culture2.html )
Intercultural Organizational Development – Tamas Consultants Inc.
3
Edward T. Hall's Time Orientations
Anthropologist Edward T. Hall’s concept of polychronic versus monochronic time orientation describes
how cultures structure their time. The monochronic time concept follows the notion of “one thing at a
time”, while the polychronic concept focuses on multiple tasks being handled at one time, and time is
subordinate to interpersonal relations. The following table gives a brief overview of the two different
time concepts, and their resultant behaviour.
While Hall's publications1 indicated countries or societies in each group, he did not conduct systematic
research to provide scores for individual countries or regions on a 'dimension' similar to Hofstede's
work. Direct observation of behavior in a society will readily identify the time orientation that is likely to
predominate in an organization.
Monochronic and Polychronic Cultures
Monochronic
Culture
Polychronic
Culture
Interpersonal
Relations
Interpersonal
relations are
Present
schedule is subordinate
subordinate to present schedule
to interpersonal relations
Activity
Co-ordination
Schedule
co-ordinates activity;
Interpersonal
relations co-
appointment time is rigid.
ordinate activity; appointment
time is flexible
Task
Handling
One
task at a time
Many
tasks are handled
simultaneously
Breaks
and Personal Time
Breaks
and personal time are
Breaks
and personal time are
sacrosanct regardless of
subordinate to personal ties.
personal ties.
Temporal
Structure
Time
is inflexible; time is tangible Time
is flexible; time is fluid
Work/personal
time separability
Work
time is clearly separable
Work
time is not clearly separable
from personal time
from personal time
Organisational
Perception
Activities
are isolated from
Activities
are integrated into
organisation as a whole; tasks
organisation as a whole; tasks
are measured
by output in time
are measured
as part of overall
(activity per hour or minute)
organisational goal
(Adapted from http://stephan.dahl.at/research/online-publications/intercultural-research/halls-classic-
patterns/)
1 Edward T. Hall's publications are readily available. They include The Silent Language, The Hidden
Dimension, Beyond Culture, The Dance of Life and more.
Intercultural Organizational Development – Tamas Consultants Inc.
4
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