2010 MidyearU.S. Wine Market UpdateCalifornia wine shipments to the U.S. edged up 1.1% during the first half of 2010 on top of a strong 3.6% gain last year.Bottled wine imports came roaring back this year, climbing by 4.7 million cases, or 12.4%, in comparison with a 1% decline during the first half of 2009.In contrast, bulk wine imports tripled last year to 12.9 million cases, but this year they dropped by 33% to 8.6 million cases.The net result was that combined shipments of California wines and imports grew by 1.8% through June 2010.Combined Wine Shipments to the U.S. Edged Up 1.8% As Bottled Wine Imports Climbed 12% in the First HalfSix Months' Wine Shipments to US, Millions of Nine Liter Cases+7%+1.8%150+4%+4%-1%12510075Imported Bottled50Imported BulkCalifornia25020062007200820092010Sources: Calif. BOE, US DOC. Includes imported bulk wines shipped by California wineries.©2010 Gomberg, Fredrikson & AssociatesMonthly Total California Shipments, 2008 to 2010June 2010 Shipments Rose 5% On Strong US GrowthMillions of Nine Liter Cases2520151052008200920100JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECSource: California BOE. Includes packaged and bulk wine shipments to all markets.©2010 Gomberg, Fredrikson & AssociatesBottled Imports Advanced Again in June, up 12%While Bulk Imports Fell by 708,000 Eq. cases, Off 52%Change from Month LY in Millions of CasesMonthly Bulk and Bottled Bulk Wine2.0Wine Imports, 2008 to 2010Bottled Wine1.0+12%0.0-52%-1.0-2.0J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J200820092010Source: US DOC.©2010 Gomberg, Fredrikson & AssociatesThe Gomberg-Fredrikson Report is "the executive marketing report of the American wine industry." Originally created by wine industry pioneer Louis R. Gomberg in the late 1940s, The Gomberg-Fredrikson Report it is the only established information source that monitors monthly and annual comparative shipments of leading California wineries and wine imports by country. The report also provides insightful commentary Jon Fredrikson, Editor and analysis of current conditions and trends shaping the market. Strategic Insights to Help You Manage Your Grape & Wine Business • Monthly commentary and analysis of leading California winery shipments. • Monthly updates on volumes and values of imported wines by type from all major countries. • Monthly listing of largest Chilean winery shipments. • Monthly reports on cased and bulk exports of California wine for leading producers. • Monthly exports of American wine by country of destination. • Quarterly reports include shipments of over 140 California wineries, analysis of ACNielsen reports, shipments from leading Coastal warehouses with subtotals by region, top 10 winery market shares and special charts and analyses. • Reports published in paper and pdf editions. You can download the latest pdf reports from our web site. • The Annual Wine Industry Review issue contains total market (California, other states, and imported wine) shipment volumes for twelve months ending December. This expanded edition includes year-to-year comparisons and a summary of market driver trends, table wine volume and revenue growth by price segment, California varietal sales estimates, and other year-end summary analyses, charts and graphs. How to Order The Gomberg-Fredrikson Report Fill out and return form on back of this page, order online at www.GFAWine.com, or call us at 650 851-6090 ext. 101. Questions? email orders@GFAWine.com Gomberg, Fredrikson & Associates 231 Ware Road, Suite 823, Woodside, California 94062-4538 www.GFAWine.com Please see order form on the next page. ORDER FORM Name Title Company Address City State Zip Phone Email Please note that Gomberg-Fredrikson Report distribution is limited to producers, growers and wine industry suppliers of goods & services. Report data are not made available to the press or public. Product Description Media Type Unit Price Quantity Subtotal Regular One-year Subscription Hard Copy $495 (12 monthly reports including Annual Review Issue) Electronic One-year Subscription PDF File $495 (12 monthly reports including Annual Review Issue) Annual Review Issue Hard Copy $295 Plus Bonus First Half 2010 Review* * Add California Sales Tax on Single Issues for Sales in California. TOTAL Payment Type _______ check enclosed _______ credit card Primary Wine Industry Activity Card Number ____________________________________________ Grower ____ Distributor ____ Exp. Date _____________________ Security Code ___________ Wine Producer ____ Retailer ____ Card Type _______ VISA _______ MC _______ AMEX Importer ____ Name on Card ____________________________________________ Other__________________________________I understand that the information contained in The Gomberg-Fredrikson Report is privileged and confidential and that it is not for publication in any form. I agree that the Report will not be published, reproduced or transmitted in any form without the prior written permission of Winery Exchange, Inc., or Gomberg, Fredrikson & Associates. Signed _____________________________________________________________________ Date _________________________ Please return this order form to: Gomberg, Fredrikson & Associates, 231 Ware Road Suite 823, Woodside, CA 94062-4538 or fax it to (650) 745-7086. If you would like more information, please call us at (650) 851-6090 ext. 101 or email to eileen@GFAWine.com.