This is not the document you are looking for? Use the search form below to find more!

Report home > Manual & Guide

Ghid de bune practici în social media

0.00 (0 votes)
Document Description
Ghid de bune practici în social media - Europe Direct
File Details
  • Added: April, 10th 2012
  • Reads: 220
  • Downloads: 3
  • File size: 3.57mb
  • Pages: 75
  • Tags: europe direct botosani, social media, botosani eurochannel
  • content preview
Submitter
Embed Code:

Add New Comment




Related Documents

Governing With Social Media

by: athuringer, 17 pages

HOW THE OBAMA ADMINISTRATION IS USING SOCIAL MEDIA TO CONNECT WITH THE COUNTRY

The B2B Case for Social Media

by: Simon Taylor, 9 pages

The definitive guide and "how to" for B2B companies who want to use Social Media.

Case Study: Social Media Marketing for Event Recruitment

by: sagefrog, 2 pages

The Arts and Business Council of Greater Philadelphia teamed up with Sagefrog Marketing for help with promoting a local event. This case study shows how social media and online marketing was used to ...

Social Media marketing

by: social media marketing, 1 pages

SocialNetGate helps businesses and individuals establish and promote their brands in social media, Social Media Marketing and Social Media Optimization. SocialNetGate also allows businesses and ...

Social Media and Legal Ethics: What attorneys need to know before ...

by: tommy, 13 pages

Attorneys are embracing social media in many forms. Many attorneys are using blogs, Twitter feeds, social networking websites and other resources as marketing and communication tools. These include ...

NakedandSocial Social Media and Digital Video

by: nakedandsocial, 4 pages

We are a social media and digital video agency. Let us help you engage in dialogue with customers and boost your social capital. We’ll connect and develop meaningful relationships for you ...

Perfect Relations Dgital at MDI Social Media Discussion

by: rohan123, 54 pages

Perfect Relations Digital was one of the knowledge partners at Delphique, MDI and shared their experiences on social media trends

Charlotte Social Media

by: mecklenburgtraf, 2 pages

Find out more info about charlotte social media with my top recommended charlotte internet marketing blog and learn more from the

Social media consulting

by: alfredantony12, 2 pages

Social media consulting is obtainable to serve as a skilled guide in all elements of social media advertising.

social media guide 2010

by: dan, 12 pages

social media guide 2010

Content Preview
Good practice in social media
Europe Direct
Information Centres:
Good practice in social media
1


Good practice in social media
Contents
Introduction ............................................................................................................... 3
1. Most-used social media ......................................................................................... 6

NO1OUT Photo Contest .................................................................................................................................................... 8
Botoani Eurochannel .....................................................................................................................................................14
Using Twitter and LinkedIn to attract attention .....................................................................................................18
2. Frequency of presence in social media ..............................................................22
Blog Europe Direct Barcelona `A place for reflection on the Europe we want' ............................................24
Gateway to the EU using Facebook and other social media ............................................................................28
3. Purpose of presence on social media ................................................................36
The Eurobitacora Blog ....................................................................................................................................................38
EU Signpost .......................................................................................................................................................................42
Voluntary Groups in Komotini ....................................................................................................................................46
Promotion of European/World Days and Weeks ................................................................................................50
4. Interactive features of web tools ........................................................................54
RSS Feeds on EDIC Santarem website .....................................................................................................................56
Toolbar for sharing information with several social networks ........................................................................60
5. Co-operation between EDICs ..............................................................................64
1+1=3 ..................................................................................................................................................................................66
6. Future activities ...................................................................................................70
7. Conclusions .........................................................................................................71

1


Good practice in social media
Introduction
Aim of the catalogue
The e-catalogue on Web 2.0 tools has been produced to promote good practices among
the Europe Direct Information Centres
(EDICs) on the correct use of Web 2.0 tools, both
for communication with groups of citizens on European issues and for the promotion of
their respective activities. In addition, the Web 2.0 tools represent a good opportunity to
communicate with young people who are very enthusiastic about using social networks.
The description and promotion of 12 good practices in this e-catalogue should help
other EDICs to apply similar initiatives when using Web 2.0 tools. Therefore, each good
practice includes information on tips and tricks which have contributed to the success
of the action, and also on the resources necessary to perform the action so that it can be
replicated by Network members.
Rationale and work of the PEWG
The Pan-European Working Group (PEWG) on Web 2.0 tools was created in 2010. Twenty-
two experts from the EDICs were selected on the basis of the quality of their proposal,
including their expertise in the use of Web 2.0 tools, resulting from a call for expression of
interest which was open to all EDICs.
The PEWG on Web 2.0 tools has a three-fold mission:
* The creation of a knowledge base using a bottom-up approach to identify and
promote the experiences and multiple sources of expertise available within the
Europe Direct Network;
* The creation of knowledge in tangible outputs to enable all Europe Direct Network
members to benefit from it;
* The creation of `pools of expertise' within the Europe Direct Network, with
the support of the PEWG members who could act as contact points for further
assistance to fellow Network members.

3

The creation of the e-catalogue on Web 2.0 tools has been based on these principles:
* The bottom-up approach has been used for the collection of good practices for
the e-catalogue. All Network members were given the opportunity to propose
their own good practices during a consultation which was conducted between
October and November 2010.
* The e-catalogue represents a tangible product which will be distributed on-line to
all EDICs. The content of this catalogue will also be promoted during major Europe
Direct Network events (Annual General Meeting, national and regional meetings,
training sessions).
* The members of the PEWG on Web 2.0 tools, the EDIC members involved in the
good practices in this e-catalogue, the coordinators of this initiative in DG COMM
and ESN will be the `pools of expertise' within the Europe Direct Network in order
to help EDICs to implement similar activities in their local environment.
Aim and data of the survey on EDICs and social media
The collection of the good practices on social media was part of a general survey which
aimed at identifying the main trends among the Europe Direct Information Centres in the
use of social media within the context of their regular activities.
The general survey on `EDICs and social media' was run from October to mid November
2010. A group of 112 EDICs responded to the survey, which represents a significant
number considering that the use of social media is a recent trend within the EDIC Network.
As shown in chart 1, 70 % of the respondents started using social media back in 2009,
while 12 % of the respondents belong to the group of users with more than three years
of experience.
4

Good practice in social media
Chart 1: Start of social media use in EDIC activities
Since 2007
12%
Since 2008
18%
Since 2009
70%
5

1. Most-used social media
In response to one of the survey questions asking which social media had already been
used by EDICs, a large majority of the respondents (71 %) answered that they had been
using Facebook.
The use of YouTube was reported by one-third of the respondents (32.5 %). Members of
the Network are also accustomed to using Twitter accounts (22 %), RSS technology and
web feeds (20 %), and blogs (19 %).
The full list of social media channels and the number of EDICs reporting their use is
presented in chart 2. The respondents were offered the possibility of mentioning at least
1 and maximum 5 of the proposed social media tools.
Chart 2: Typology of social media
80
80
70
60
50
40
35
30
25
21
22
20
10
6
8
7
6
1
2
0
Twitter
A wiki
Facebook
My SpaceLinkedIn
YouTube
Podcasting
Blog set-up and management
RSS technology and web feeds
Del.icio.us (social bookmarks)
Flickr (Images and photos sharing)
The results of this question reflect the early stage of social media use within the EDICs.
The most popular, and probably the most intuitive social media are the most frequently
mentioned (Facebook, YouTube) in order to raise awareness of and communicate EDIC
activities. We can also assume that these social media tools are often used because they
are used by EDIC staff members in their private lives too (e.g. Facebook) and because they
are easy to use (no specific training required).
6

Good practice in social media
Three good practices have been selected to illustrate how EDICs are using those social
media which appeared to be the most popular within the Network - Facebook, YouTube
and Twitter:
NO1OUT Photo Contest
EDIC Firenze (Italy) organised an on-line photography contest dedicated to the topic of
the European Year. In 2010, the theme focused on `New and old poverties in Europe'. The
photos were uploaded on the EDIC's Facebook page. The winning pictures were selected
by an ad hoc group on Facebook comprising more than 3 500 members who acted as
a `popular jury'. This action has generated enormous visibility for the EDIC account on
Facebook, and because of the resulting huge communication impact, EDIC Firenze is
continuing this type of initiative during 2011.
Botoani Eurochannel
EDIC Botoani (Romania) is using a video channel on YouTube to broadcast local and
regional information about Romania's integration within the European Union. The
channel, which is freely available on the internet, has proved to be quite popular as the
number of visitors continue to grow, reaching about 1 100 000 total views in December
2010. The large audience is the result of proactively combining local and European topics
which impact on citizens' lives in Romania. In addition, the EDIC uses different on-line
social networks such as Facebook, Twitter, e-mails, etc. to promote the playlists.
Using Twitter and LinkedIn to attract attention
EDIC LTO Noord (the Netherlands) started to explore networking `new style' by using
LinkedIn to inform a specific group of people about upcoming activities and/or news
from Brussels. It has also been using Twitter to `tweet' what certain key players are saying
on current EU affairs. The use of both social media has enhanced the visibility of EDIC LTO
Noord when it comes to communicating on EU issues.
7

NO1OUT PHOTO CONTEST
Brief description of the action including outputs
Europe Direct Firenze organised an on-line photography contest dedicated to the topic
of the European Year. In 2009, the topic was urban creativity, while in 2010 the theme
focused on `New and old poverties in Europe'. The photos were received at EDIC Firenze via
e-mail then its staff members selected the best ones and uploaded them on its Facebook
page. The selection of the winning pictures was done by an ad hoc group comprising
more than 3 500 members who served as a `popular jury'. The winning photo in the 2010
contest received more than 700 votes ("Like" preferences).
For more information see:
* NO1OUT Photo contest 2010:
http://www.edfirenze.eu/2010/08/no1out-photo-contest/
* Video on Facebook:
http://www.facebook.com/group.php?gid=97506604919&v=app_2392950137
* Pictures on Facebook:
http://www.facebook.com/group.php?gid=133917949955941&v=photos
* Flickr:
http://www.flickr.com/photos/edfirenze/sets/72157624810894418/
* 2009 "Imago Europae" Urban Creativity:
http://www.facebook.com/group.php?gid=97506604919&v=photos
* YouTube video:
http://www.youtube.com/watch?v=KrYj4rgMTdU
8

Document Outline

  • Introduction
  • 1. Media strategy
    • 1.1. General trends
    • 1.2. Training, awards and working meetings with journalists
      • Trainings for Northern Transylvania journalists on European communication priorities
      • Writing for Europe
      • The European Journalist of the Year
  • 2. Partnering with the media
    • The Euroconsultant
  • 3. Patterns in working with the media
    • 3.1. Long-lasting co-operation with local radio stations
      • Weekly radio programmes for over a decade
      • Four weekly radio programmes
      • Buongiorno Regione
    • 3.2. High frequency of co-operation
      • The Voice of Europe Direct
      • Europe in the field
    • 3.3. Different types of co-operation
      • Organisation of Europe Day 2010
      • Open social debates
    • 3.4. Different interests in EU information
      • Information spots on Athens radio 9.84
      • Antenna Europa
  • Introduction
  • 1. Most-used social media
    • NO1OUT PHOTO CONTEST
      • Using Twitter and LinkedIn to attract attention
  • 2. Frequency of presence in social media
    • ﾿
      • Gateway to the EU using Facebook and other social media
  • 3. Purpose of presence on social media
    • The Eurobitcora Blog
      • EU Signpost
      • Voluntary Groups in Komotini
      • Promotion of European/World Days and Weeks
  • 4. Interactive features of web tools
    • RSS Feeds on EDIC Santarem website
      • Toolbar for sharing information with several social networks
  • 5. Co-operation between EDICs
    • 1+1=3
  • 6. Future activities
  • 7. Conclusions
  • Introduction
  • 1. Most-used social media
    • NO1OUT PHOTO CONTEST
      • ᾿
      • Using Twitter and LinkedIn to attract attention
  • 2. Frequency of presence in social media
      • Gateway to the EU using Facebook and other social media
  • 3. Purpose of presence on social media
    • The Eurobitcora Blog
      • EU Signpost
      • Voluntary Groups in Komotini
      • Promotion of European/World Days and Weeks
  • 4. Interactive features of web tools
    • RSS Feeds on EDIC Santarem website
      • Toolbar for sharing information with several social networks
  • 5. Co-operation between EDICs
    • 1+1=3
  • 6. Future activities
  • 7. Conclusions

Download
Ghid de bune practici în social media

 

 

Your download will begin in a moment.
If it doesn't, click here to try again.

Share Ghid de bune practici în social media to:

Insert your wordpress URL:

example:

http://myblog.wordpress.com/
or
http://myblog.com/

Share Ghid de bune practici în social media as:

From:

To:

Share Ghid de bune practici în social media.

Enter two words as shown below. If you cannot read the words, click the refresh icon.

loading

Share Ghid de bune practici în social media as:

Copy html code above and paste to your web page.

loading