GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale

GoodRelations & RDFa for Deep Comparison Shopping on a Web Scale Can the Web of Data Reduce Price Competition and Increase Customer Satisfaction? Semantic Web Meetup Chicago December 7, 2009, Chicago, IL, USA Prof. Dr. Martin Hepp http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ Twitter: mfhepp Skype: mfhepp Martin Hepp, 2 mhepp@computer.org GoodRelations: A Unified View on Commerce Data on the Web Extraction Arbitrary Query and Reuse Manufacturers Retailers Payment Delivery Product Model Warranty Master Data Shop Spare Parts & Offerings Auctions Consumables Martin Hepp, 3 mhepp@computer.org Part I: Diversity in Markets The specificity of exchanged goods has kept on growing... Specificity How much you loose when you can‘t use a good for what it was designed. Martin Hepp, 5 mhepp@computer.org Growth in Specificity Reason # 1: Division of Labor Martin Hepp, 6 mhepp@computer.org Growth in Specificity Reason # 2: Technical Advancement and Innovation Martin Hepp, 7 mhepp@computer.org Growth in Specificity Reason # 3: Logistics Temporal Constraints etc. Martin Hepp, 8 mhepp@computer.org Growth in Specificity Reason # 4: Wealth Abraham H. Maslow (1908-1970) A Theory of Human Motivation (1943) Martin Hepp, 9 mhepp@computer.org Examples Martin Hepp, 10 mhepp@computer.org