Great Public Relations is More Than Press Releases

Great Public Relations Is More Than Press Releases
Often, when people think of public relations, press releases come to mind. A comprehensive, strategically planned PR
program should consider all of the following programs:
 Press Releases. Announce new projects, completion of projects, new executives and awards. Releases are issued
to reporters on your contact list

 Press Kit. Includes a corporate backgrounder, executive biographies, service overviews, photo pages of
completed projects and testimonials

 Contact List. Target reporters and editors from local and business media appropriate vertical market
publications

 Editorial Matrix. A matrix of appropriate editorial opportunities maps out print feature opportunities for the
coming year

 Media Relations. Relationships with key publications ensure that your company is included in the appropriate
editorial opportunities, including feature stories, buyers’ guides and industry round-up articles

 Speakers Bureau. Work with event planners to place your executives as speakers at appropriate industry or local
area events - thus, establishing your company as an expert in the industry

 Awards. Nominate your company and staff for various awards sponsored by publications, associations and other
organizations

 Newsletter. Develop a corporate newsletter to send to business associates, clients and prospects

 Case Studies. Write success stories that are pitched to editors and reporters at key publications

 Bylined Articles. Research bylined article opportunities and ensure all deadlines are met and material
requirements are fulfilled

 Crisis Communications. Develop a plan to respond to a crisis before it occurs

 Community Relations. Develop a community relations program to demonstrate your involvement in the area

 Media Monitoring. Monitor and track your coverage in the media


Public relations is marketing too.

The public relations professionals at Sagefrog Marketing Group, LLC can integrate a strategic PR program into your business’s
marketing mix and provide you with a monthly report recounting all activities performed on behalf of your company. Sagefrog is a
full service marketing, interactive and public relations company. We specialize in health, technology and business marketing for
companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research,
brand identity, marketing materials, websites, online marketing, public relations, advertising, tradeshow support, direct marketing
and email marketing.

For more information, please contact Sagefrog Marketing Group at (215) 230-9024 or info@sagefrog.com

---