India’s first corporate PR ezine VOL 1 Issue 11 – January 07 Published by Prime Point Foundation (Supported by Chennai PR Club) PR-e-FACE: From the desk of Chief Editor “Money cannot bring happiness, if physical health is bad” “ For the past ten years, Though, it cannot be generalized, this the entire world has been phenomenon is seen mostly amongst undergoing a tremendous the educated and intellectual urban and unprecedented groups. A survey conducted by ‘PR-e-change in all spheres, Sense’ exclusively for this issue thanks to technology. reveals lot of disturbing factors. Developed countries like ‘Jargon’ driven Corporates also do not US and UK who have show much concern about the health undergone cultural changes in the of their own employees, and they are early decades want to come back to more concerned about other factors their traditional lifestyle. The that may lead to ‘money’. developing countries like India, who have very rich cultural traditions, are When we talk of economically vibrant moving towards new ‘cultural systems’ India 2020, we need to focus equally which are getting discarded by about ‘Healthy India 2020’. This issue Western and developed Nations. makes an attempt to create ‘health awareness’ amongst Corporates, and In the name of new ‘lifestyle’, many other employees. We need to youngsters, both men and women remember that money alone cannot have changed their food habits. The bring happiness. It is only the ‘good priority is getting moved towards health’ that can bring more happiness. ‘money’ at the expense of ‘good family relation’ and ‘health maintenance’. The diseases which used to be for K. Srinivasan middle and old age persons, are now prpoint@gmail.comattacking youngsters. PR-e-CISE – Inside this ezine • An exclusive interview with Dr S • Expert views on Premenstrual Manivannan on the various health syndrome (PMS) and computer issues affecting youngsters vision syndrome • Survey findings on Health issues 2 PR-eXCLUSIVE “Irregular food habits lead to various health problems” Listen to the full interview through podcast at http://www.primepointfoundation.org/presense0107.htm Dr S Manivannan, take breakfast. It is a dangerous Founder and CEO, trend. It affects the entire food cycle. Kavery Medical Breakfast is to be taken before 9 am. Centre and Hospital, Lunch and dinner also should be taken Tiruchy, one of the regularly in time. Food habits leading Corporate contribute nearly 50 percent of the Hospitals of South health problems. India in an exclusive pod-interview • Lack of physical exercises also with K. Srinivasan. Chief Editor of PR-contributes to the health problems. e-Sense talks about the various Walking and cycling are good diseases that are affecting the exercises. youngsters due to the change in • People working in nigh shifts lifestyle and gives suggestions to should do physical exercises regularly improve the health. and also spend time in social outings. • Working couple do not adequately Dr Manivannan is also engaged in spend time with their family. Playing conducting various seminars, with children is a great stress reliever. workshops and exhibitions to create • Ideal recommended age for health awareness amongst public and marriage is 25 for women and 30 for to sensitise the Doctors with the latest men. Late marriages lead to medical developments. Please listen to infertility. his full interview clicking the link given • Avoid taking junk foods. These above. This pod interview was taken unburnt calories get accumulated in over his mobile, while he was traveling the body. This is the reason for in the interior parts. Excerpts form his obesity. interview: • Atleast twice a day take home made food. • Many youngsters presently are • Vegetarian food is better than suffering form diabetes, hyper tension, non-vegetarian food. If unavoidable, obesity and heart attacks. These take non-vegetarian food once or twice health problems, which used to be for a week. persons beyond 40 earlier, are now • 90 percent of the diseases can affecting the youngsters. be avoided, if a person is (1) regular in food habit, (2) spending • Change in lifestyles like long and time with family and children and extended working hours, high stress in (3) doing regular physical family and profession, and change in exercises. food habits are the main reasons for such diseases. Dr Manivannan can be reached at • Food habits play a greater role. mughilvannan@gmail.com Nearly 80% of the youngsters do not 3 PR –e- STIGE – Expert views Dr N Suchitra, Sr. Gynaecologist, Tiruchy jeyasuda@gmail.com “Premenstrual syndrome (PMS) is a common problem amongst women” When compared to • Constipation olden days, modern • Change in eating habits, like day women are craving for sweets. subjected to more stressful and busy life. Who are likely to be affected by Unlike men all women PMS? undergo hormonal • Women above the age of 30 yrs changes during their lifetime • Emotional stress (menarche to menopause). • Working women • Women with more children are The most common problem that is more prone to get PMS encountered by women is • Lack of exercise ‘premenstrual syndrome’ popularly known as PMS. It occurs mainly in the How to deal with PMS? age group of 30-45 years which is the Multimodal approach is more effective prime time of every woman’s life. way of treating PMS. Many women come to our clicnic with • Medications- multivitamins & vague complaints like breast minerals tenderness, bloated belly, mood • Diet -avoid chocolates and salt; swings. Most of these complaints take more of vegetables and disappear after menstruation. All these ginger complaints are grouped under PMS. • Exercise regularly PMS is not a disease but it’s a • Stress reduction, Meditation condition were there is imbalance and yoga between two female hormone called • Acupressure Progesterone and testrogen. This • Along with medications, imbalance cause many physical and exercise and stress reduction emotional changes in women. will reduce 90% of symptoms of PMS. Common symptoms of PMS The symptoms start 10-14 days prior PMS incidence is very high in western to the onset of periods and worsen society. Since our current day lifestyle before the onset of menstruation and mimics western style in many aspects relieved after that. PMS has become a common problem in Indian urban women. The most common symptoms are Since the age group (30-45) is the • Mood swings (anxiety, prime time of a woman’s life, proper irritability, and depression) identification and treatment of this • Headache, sleeplessness, problem will improve the quality of life fatigue. for urban women as well as their • Breast pain and abdominal pain family. • Bloating sensation with weight gain 4 PR –e- VIEWS – Skipping breakfast is dangerous Breakfast can help prevent strokes, It is in the morning hours that heart attack and platelets become the most activated sudden death. and tend to form these internal blood Advice on not to clots at the greatest frequency. skip breakfast! However, eating even a very light Healthy living breakfast prevents the morning For those who platelet activation that is associated always skip breakfast, you should stop with heart attacks and strokes. Studies that habit now! You've heard many performed at Memorial University in times that "Breakfast is the most St. Johns, Newfoundland found that important meal of the day." Now, eating a light, very low-fat breakfast recent research confirms that one of was critical in modifying the morning the worst practices you can develop platelet activation. Subjects in the may be avoiding breakfast. study consumed either low-fat or fat- free yogurt, orange juice, fruit, and a Why? source of protein coming from yogurt Because the frequency of heart attack, or fat-free milk. So if you skip sudden death, and stroke peaks breakfast, it's important that you between 6:00a.m. and noon, with the change this practice immediately in highest incidence being between 8: light of this research. Develop a simple 00a.m. and 10:00a.m.What plan to eat cereal, such as oatmeal or mechanism within the body could Bran Flakes, along with six ounces of account for this significant jump in grape juice or orange juice, and sudden death in the early morning perhaps a piece of fruit. This simple hours? plan will keep your platelets from We may have an Answer sticking together, keep blood clots Platelet, tiny elements in the blood from forming, and perhaps head off a that keep us from bleeding to Death if potential Heart Attack or stroke. So we get a cut, can clump together never ever skip breakfast inside our arteries due to cholesterol or plaque buildup in the artery lining. Ms Amena Zeeshan, Executive (Marcom), Saksoft amena0202@yahoo.com “Don’t end up spending your bank balance for curing ailments” Maintaining a healthy body becomes I was at a coffee joint where 4 out of critical if we are to experience the the 7 women in the sit out were benefits of all those smoking heavily! financial investments Though difficult, it’s quite possible to which we are working take time out to work out or give your so hard to make. It body a rest from the routine. If daily also makes more exercise seems a monotonous and sense to invest a little solitary task you could try going for time and money to brisk walks with friends, work at the maintain a fit body, more so in case of gym, cut down on the sumptuous women who by nature have a weaker team lunches or choose a restaurant constitution (no offence meant to the which serves healthier food, or just try feminists here) but definitely better cycling to work once in a while. Its immunity. But better immunity is no time we gave equal importance to excuse for women to smoke, which is both the bank balance and our health a growing unhealthy trend especially or else end up spending most of the amongst the working women. Recently money in the bank curing ailments! 5 PR –e- VIEWS – 10 tips for Computer users Computer Vision syndrome (CVS) – which will decrease the amount of light commonly known as Dry eyes, is a reflected from the screen. very common problem * Document holder: Use a screen with every computer mounted document holder, positioned user due to the between keyboard and monitor screen prolonged exposure or almost at the same distance and usage of computers, height as that of the monitor. the altered lifestyle * Light effect: Use suspended lights and the change in the work from ceiling and windows with shades, environment. blinds or curtains. Avoid light hitting directly on eyes. Symptoms: Dryness, itching, * Sitting posture: Use chairs with irritation, watery sensation in eyes armrests which are able to provide while working on computers (If you support while typing, position of head can relate with any of these slightly tilted downwards and height of symptoms, meet your nearest the chair adjusted appropriately so ophthalmologist immediately) that the feet rest flat on floor. * A.C. Distance: Avoid sitting at a * Eye to monitor - ideal distance: location with direct blow of air on eyes Your computer monitor should be form a blower or an A.C. or for a long straight in front of you, ideally at a period in a room with low humidity. distance of more than 25 inches from * 20-20-20 rule: Take a short break your eyes. for your eyes every 20 minutes * Monitor location: The ideal between your work for 20 seconds viewing area of the monitor is 6 inches then look at objects that are atleast 20 below the horizontal eye level. feet away. * Font colour selection: Preferably * Eye exercise: Close your eyes and work with fonts of darker shades on slowly roll your eyeballs clockwise and light background and vice versa. anticlockwise. Repeat it for three * Anti-glare screen: Attach an anti-times. glare screen in front of the monitor, Please listen to the podcast of Dr Rajinikantha, a senior eye surgeon http://www.primepointfoundation.org/presense0107.htm PR – e- Groups – Have you joined discussion groups? Image Management Group – Second largest yahoo group on PR with 1400 plus global members. Click here http://finance.groups.yahoo.com/group/Image_Management/ PRpoint Group - The largest Indian group for PR/CorpComm /academic professionals with 650 plus members. Click here http://finance.groups.yahoo.com/group/prpoint/ New Media Forum Group – A group for Indian journalists with around 350 members. Click here http://groups.yahoo.com/group/New_Media_Forum/ India Vision Group – A group for Indian youth on India Vision 2020 with around 1200 members. Click here http://groups.yahoo.com/group/India_Vision_2020/ 6 PR –e- Survey – Survey on Health issues years of age was 26% and others were between 26 and 40; 48% were married and others were single. • 34% do not take breakfast regularly A quick survey was conducted by • 47% do not eat lunch or dinner Prime Point Foundation, as part of regularly January 07 issue of corporate e-zine • 87% are not doing physical PR-e-Sense. The survey was to get the exercises, walking, jogging, etc. perception of various segments on • 90% do not go for medical check the ‘various Health issues’ up regularly • 10% take junk foods regularly A set of questionnaire was prepared • 93% do not spend time in and were uploaded in our site. The recreation, sports or games information was circulated in the • 56% are not spending time with various groups, inviting the responses their family anonymously. 62 respondents from • 35% report that they are across the country participated in this diagnosed for various diseases. survey. Findings of the survey: • 81% of the respondents say that • Out of 62 respondents male were Corporates show least or no concern 71% and female 29%; Less than 25 for the health of their employees. India’s first pod-magazine ‘PodUniversal’ launched http://www.poduniversal.com one stop shop for podcasts on al subjects Theme for Feb 07 issue of PR-e-Sense Corporate FAQs Misconceptions of Corporate CEOs and Top Management 7 PR eTTY - Relax – Story of an old man, who wanted to spade his garden! An old man lived over. I know you would dig the plot alone in for me, if you weren't in prison. Love, Minnesota. He Dad “ wanted to spade his potato Shortly, the old man received this garden, but it telegram: "For Heaven's sake, Dad, was very hard don't dig up the garden!! That's where work. His only I buried the GUNS!" son, who would have helped him, was in At 4 a.m. The next morning, a dozen prison. The old man wrote a letter to FBI agents and local police officers his son and mentioned his situation. showed up and dug up the entire garden without finding any guns. “Dear Son, I am feeling pretty bad Confused, the old man wrote another because it looks like I won't be able note to his son telling him what to plant my potato garden this year. I happened, and asked him what to do hate to miss doing the garden, next. because your mother always loved planting time. I'm just getting too old His son's reply was: "Go ahead and to be digging up a garden plot. If you plant your potatoes, Dad. It's the best were here, all my troubles would be I could do for you from here." PResentors of PReSENSE Chief Editor and Publisher: K. Srinivasan (Prime Point) Podcast M M Selva Kumar, Sr. Web Consultant Consulting Editor Uma G Editorial Advisors Editor: T N Ashok (Corporate consultant) P A Narrendiran (Blue Lotus PR) Arun Arora (GMR-DIAL) Associate Editor: Uma Bhushan (SIMSR) S. Sakthi Prasanna (Hanmer & R. Jai Krishna (Senior Journalist) Partners PR) Editorial Board: Feedback and contributions to: Veena Vinod (Good Relations) ezinepresense@gmail.com Satish N (Anna University) All the earlier issues may be downloaded from www.primepointfoundation.org Listen to India’s first pod-magazine www.poduniversal.com one stop shop for podcasts on all subjects
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