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HOFSTEDE’S CULTURAL DIMENSIONS:

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Understanding cultural dimensions becomes increasingly important as multinational business activities continue to increase. To remain competitive and minimize problems, businesses cannot assume an ethnocentric approach to staffing (Kopp, 1994). In an attempt to identify how an organization should be structured internationally, considerable research has been conducted to identify various cultural dimensions. Hofstede's model of cultural dimensions (1980) has become the most widely accepted and most frequently cited model for cross-cultural research (Bhagat & McQuaid, 1982; Lonner & Berry, 1998; Sivakumar and Nakata, 2001; Sondergaard, 1994). However, the model assumes similar responses from all individuals within a culture and does not account for individual differences. The finding from this study found significant intracultural differences based on gender and religious orientation. The impact from the findings and needs for future research are also discussed.
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  • Added: October, 28th 2010
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  • Tags: national culture, cultural differences, cultural dimensions, hofstede
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Hofstede’s Cultural Dimensions:
Are Individual Differences Important?

Raymond K. Van Ness, University At Albany, State University of NY
Charles F. Seifert, Siena College
Gary Franko, Siena College
Cheryl L. Buff, Siena College

ABSTRACT
Understanding cultural dimensions becomes increasingly important
as multinational business activities continue to increase. To remain
competitive and minimize problems, businesses cannot assume an
ethnocentric approach to staffing (Kopp, 1994). In an attempt to
identify how an organization should be structured internationally,
considerable research has been conducted to identify various cultural
dimensions. Hofstede’s model of cultural dimensions (1980) has
become the most widely accepted and most frequently cited model
for cross-cultural research (Bhagat & McQuaid, 1982; Lonner &
Berry, 1998; Sivakumar and Nakata, 2001; Sondergaard, 1994).
However, the model assumes similar responses from all individuals
within a culture and does not account for individual differences. The
finding from this study found significant intracultural differences based
on gender and religious orientation. The impact from the findings and
needs for future research are also discussed.

Keywords: National Culture, Cultural Differences, Cultural
Dimensions, Hofstede

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