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How small charities can use the web to punch above their weight

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How small charities can use the web to punch above their weightJonathan WaddinghamProduct ManagerJustGivingFSI Annual Forum 2010www.flickr.com/photos/netmonkey/3945996213/www.flickr.com/photos/iaintait/2486541082www.flickr.com/photos/michael-wincott/3632284971/ Wouldn’t it be great if…
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  1. How small charities can use the web to punch above their weight
    Jonathan Waddingham
    Product Manager
    JustGiving
    FSI Annual Forum 2010
  2. www.flickr.com/photos/netmonkey/3945996213/
  4. www.flickr.com/photos/iaintait/2486541082
  5. www.flickr.com/photos/michael-wincott/3632284971/
  9. Wouldn’t it be great if you could...
    Send a message directly to every one of your supporters
    Share videos of what you’re doing with the money you raise
    Build a community for free
    Share images of the fundraising events you organise
    Get your message sent around the world in an instant
    Enable people to read your latest news when they want, how they want
    Show your supporters exactly where you do your work
  10. Can we use the internet to punch above our weight?
  11. How do you punch above your weight?
    1. Focus on how you tell your story
  12. www.flickr.com/photos/umjanedoan/496707576/
  13. Storytelling tips
    It’s not about you – it’s about what you do
    Make your story inclusive –involve your supporters.
    Get your beneficiaries to talk on your behalf
    Be authentic (this is the easy bit)
  14. How do you punch above your weight?
    Focus on how you tell your story
    Plan your resources sensibly
  15. You can stretch yourselves
    www.flickr.com/photos/leshoward/1174941747
  16. But don’t stretch too far
    www.flickr.com/photos/blam4c/2672382482
  17. How do you punch above your weight?
    Focus on how you tell your story
    Plan your resources sensibly
    Don’t try and be everywhere or do everything
  19. www.flickr.com/photos/21560098@N06/4848880460
  20. How do you punch above your weight?
    Focus on how you tell your story
    Plan your resources sensibly
    You don’t have to be everywhere or do everything
    Be nimble
  21. This is a big charity
    www.flickr.com/photos/lance_mountain/372789099
  22. This is you
    www.flickr.com/photos/michelcoumans/4846818433
  23. The comparison is favourable
    www.flickr.com/photos/lance_mountain/372789099
  24. Social media and online fundraising
  25. Social network users are older than you think...
    37
    (Source: pingdom.com)
  26. 2%
    Twitter
    46%
    Facebook
    JustGiving referral traffic
  27. An extraordinary Facebook stat
    74%
    Sources: Office for National Statistics and checkfacebook.com
  28. http://icanhaz.com/connectJG
    Facebook Connect and JustGiving
  29. Facebook Connect and JustGiving
    1:1
    Percentage of sponsors share their donation with Facebook Connect
    20%
    For every person who shares a link using Facebook Connect, one person comes back to JustGiving
  30. Facebook app
    27k
    723k
    http://apps.facebook.com/justgivingapp
  31. Ways of asking vs ways of donating on JustGiving
  33. Guide to social media fundraising
    http://bit.ly/SMguide
  34. And finally... a story
  35. http://twitter.com/childsi/status/20740112937
  36. There was a video
    http://youtu.be/wzxwUIE7wDQ
  37. There was an email
  38. There was a fundraising page
    www.justgiving.com/Save-Joeys-Life
  39. Then I heard this on Facebook
  40. Then the thanks started rolling in...
  43. What we covered
    The internet enables you to do amazing things
    A few tips to punch above your weight
    Why social media is important to online fundraising
    How the Childs i Foundation gets it right
  44. Watch this and be inspired
    http://just.ly/childsi
  45. Carry on the conversation...
    Jonathan Waddingham
    jonathan@justgiving.com
    @jon_bedford
    http://blog.justgiving.com
    slideshare.net/jwaddingham
    http://bit.ly/JWblog
    Search LinkedIn

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