How to Attract More Customers With Content Using Hubspot

Download these slides: SlideShare.net/HubSpotHow toto Attttract More Customers With Content Using H ubSpotHubSpot Software Ellie MirmanInbound Marketing ManagerHubSpotTwitter: @ellieeilleAgendaI.About HubSpot & Inbound MarketingII.Create ContentIII. Optimize ContentIV. Promote ContentV. Convert with ContentVI. How toto Measure ItWho is HubSpot?• Founded:  20061,700+ Customers• Team: 90   (15 MIT)• A:  $5m General Catalyst• B:  $12m Matrix PartnersTraditional Marketing (Outbound)Marketing Today (Inbound)Marketing Has Changed1950 - 20002000 - 2050The Good News!Inbound Marketing ProcessProcessTools• Publish• Content Mgmt• OptimizeGet F oundFound• Blogging• Promote• Social Media• SEO• Target• Offers / CTAs• CaptureConvert• Landing PagesPages• Nurture• Emails• Lead Intel• Test• Analytics• Anala yzeAnalyze• RepeatProven ROI of Inbound Marketingwww.HubSpot.com/ROIProven ROI of Inbound MarketingCilk Arts Increases Leads 500%Makana Solutions 3x Leads, 2x ConversionsVocio Pays for HubSpot 30x Over with New LeadsObjective Management Group Grows Leads 360%Bridge Grougp p Doubles Online Leads www.HubSpot.com/ROI