How to Bookmark for Free Web Traffic

How to Bookmark
for Free Web Traffic

Brought to you by:
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Contents
Introduction ................................................................................................................ 5
Social Bookmarking ................................................................................................... 8
Internet Bookmarking ............................................................................................. 8
Social Bookmarking................................................................................................ 8
The Basics of social bookmarking ........................................................................ 10
What is it? ......................................................................................................... 10
Who does it?..................................................................................................... 10
How does it work? ............................................................................................ 10
Why is it important? .......................................................................................... 11
Where is it headed?.......................................................................................... 11
Why use it? ....................................................................................................... 11
Using Social Bookmarking For Your Website or Weblog ......................................... 13
How to Make Social Bookmarking Work For You .................................................... 15
Social Bookmarking Sites To Try ............................................................................. 17
Digg...................................................................................................................... 17
Using Digg: Making it Work For You................................................................. 18
Technorati ............................................................................................................ 19
Using Technorati: Making It Work For You ....................................................... 20
del.icio.us ............................................................................................................. 20
Using del.icio.us: Making It Work For You ........................................................ 21
Stumble Upon....................................................................................................... 22
Using StumbleUpon: Making It Work for You.................................................... 23

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Fark ...................................................................................................................... 25
Using Fark: Making It Work For You................................................................. 26
The Top Rated Social Bookmarking Websites......................................................... 28
Using Your Social Bookmarks to the Fullest: Ping! .................................................. 31
Conclusion ............................................................................................................... 35

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Introduction
The World Wide Web has grown by leaps and bounds over the years. Each day –
with every hour and every minute – it is growing even bigger and increasingly
complex. Anything and everything that you imagined is just a click away. Many of us
can no longer imagine a life without it. Indeed, already thousands of people already
make their living from the World Wide Web. With the growth and spread of the
internet, specialized techniques aimed at developing businesses on the web have
also developed.
Despite all of the technological development, however, the basis of the global
economy is still the same – buying and selling. For the producers to advertise and to
make their wares available they need to market it.
Consumers also need a place where they can exchange their money for the goods
and services they need. In the modern world, the primary marketplace is
increasingly becoming the internet. ‘Internet marketing’ is the crux of all Internet-
based businesses and is increasingly important for other businesses as well. There
are few businesses of decent size that do not have a presence on the internet.
However, the dynamics of marketing on the internet is very different from ‘regular’
marketing. Offline, we use things like billboards, the sides of buses, adverts on
television and radio, salespeople etc. to market our products. If you are on the other
side of the buying ‘equation’, that is, a consumer, you learn of new products through
these marketing tools. More often that not, we do not have a choice about what and
when marketing information is available to us. In most cases we cannot choose to
ignore the huge billboard on the road or the side of the bus unless you decide to
drive with your eyes closed – but that is not something that is generally encouraged.
You could change the channel when adverts show up on your favorite TV or radio
show – but it is more than likely you will hear or see it again.
With marketing on the internet, the dynamics are a somewhat different. The internet
is vast and intricate. It is an intense web of information that needs some skill to
navigate, but if you do so, you can rest assured that your needs will be met. The
internet gives you more choice. You can choose which website to click on or ignore.
This means that the average internet user or anyone looking to do business on the
net tends to be a little smarter than someone who does not use the internet for

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business. To market to a more intelligent set of buyers, the seller also has to elevate
his/her game and be a smart marketer. You need to have an extra edge to make
your business or website stand out amongst the millions out there.
It is said that word-of-mouth is the strongest marketing tool. For example, friends
starting a new shop, café or blog will most probably tell you to ‘spread the good
word.’ We are more likely to believe our friends and peers than a stranger on the
television or radio. This is because we know our friends/peers well and we often
share the same concerns, needs and tastes as the people around us. If something is
good enough for them, it is good enough for you.
Word of mouth could be defined as the passing of information verbally, sometimes
recommendations, but most commonly it is just general information. It is usually
informal. Word of mouth was traditionally considered to be a person to person, face
to face conversational characteristic. However, as modes of communication
changed, phone conversations, text messages, blogs, chats, message boards and
emails are also a part of ‘word of mouth’. Notwithstanding how it works or what
channel it goes through, word of mouth is probably the most personalized form of
marketing and the strongest.
A related marketing concept is that of the opinion leader. In any social organization
there is a ‘leader’, one who is respected and held in esteem by the rest of the group.
This could be for a variety of reasons – age, intellect, intelligence, or access to
information. It could also happen in any setting – work, school, home, bar etc. There
may be different opinion leaders according to subject. For example, when talking
about the efficiency of washing detergents, the family is more likely to follow the
opinion of the mother. At work, we generally tend to follow the opinion of the boss,
simply because he/she knows more, is better qualified or more experienced. At least
in theory, there should be some reason why we respect what the opinion leader has
to say and then follow it.
What we need to remember when marketing on the internet is that internet users are
a community. Internet users will therefore often have faith and confidence in their
fellow net users. If, for example, a fellow blogger recommends an interesting blog to
you, then you are more likely to visit the blog. Social networks are, therefore,
becoming more and more important in the internet marketing world. Networks of like
minded people create an easy target market for the marketer. Communications

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within this target market grouping about a certain product or website are even more
crucial to internet marketing. It is the ‘word of mouth’ of the World Wide Web.
Networks come in various forms on the World Wide Web. They have proved to be
popular across all imaginable barriers of age, gender, social class, ethnicity,
nationality etc. A social networking group is defined by the focus on building
communities of people who have something in common such as interests, activities,
business, educational background, region etc. Some of the popular social
networking websites in the English speaking world are Facebook, MySpace and
Bebo, whilst in Asia, Friendster remains the most popular social networking website.
Social networking websites allow the users to chat, message, video chat, voice chat,
share files and links, write blogs and join discussion boards. These are just the
major basic applications that social networking websites allow.
Social networks are therefore likely to become a key resource for all kinds of
businesses. For example, they can work for small entrepreneurs and businesses by
providing them with a specific contact base. This enables the business in question to
easily locate their desired target market and build their contact base. Social
networking websites have also become key customer relationship management
tools for sellers, and, increasingly, companies are using these social networking
websites to advertise. More and more businesses are now global entities – and
online business and advertising is a great way of reaching millions of people who
populate the desired target market.
Besides social networks, social bookmarking is another key element of internet
marketing and directing traffic to a particular website. Social bookmarking is also
important to individual users on the internet, such as the blogs written by you and
me. It helps you guide more traffic towards your website. It allows your website to be
indexed and more likely to be accessed by fellow internet users, because it works in
a way similar to the way that word of mouth works. It involves the recommendations
of other internet users about a particular website. There are many kinds by social
bookmarking services available - and each one works just a little bit differently or
deals with a different type of content. For example, some social bookmarking
websites follow blogs, others follow news stories. Let’s take a look at what social
bookmarking is and how it works.

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Social Bookmarking
Internet Bookmarking
In the same way that you insert your bookmark on the last read page; or into an
interesting article or passage you come across – you can also bookmark your
favorite websites. Internet bookmarks are the web page locations or URLs that are
retrievable. Bookmarks are a feature of all internet web browsers. The bookmarking
function allows you to save an internet address that you have visited. They are
saved by name, rather than by address. This makes it easier for you to recognize
and access it later. The web links that you save are known as ‘Favorites’ in Internet
Explorer. The bookmark option is usually found in the top browser menu. However,
along with the bookmarking methods that are a built in feature of your favorite web
browser, there are also many external applications that help you save, catalogue
and access your web bookmarks.
Social Bookmarking
Following on from and building on simple browser based internet bookmarks, we
come to shared bookmarks. These are a means for bringing together internet users
who share similar interests. Using social bookmarking, such users can pool their
resources on the web, and this is what social bookmarking is all about at its most
basic level. The bookmarks are not stored on a particular computer but they are
instead created and stored on a remote web server. They are effectively stored on
an external website that can be accessed anywhere.
Social bookmarking websites are also a kind of social network. It is a means by
which users can search, share, organize and store web pages that have
bookmarked by themselves or other people. It simply refers to the various web
based applications that allow you to store a record of your web bookmarks online,
rather than saving them in ‘favorites’ on your computer at home or in the office.
Therefore, these bookmarks are usually public although this will vary between the
different social bookmarking services available. Some may allow bookmarks to be
saved privately only, that is they are shared only with certain people in groups or
networks of your choosing, etc.

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Users who enjoy access to a particular social bookmarking site can view the
bookmarks chronologically, by categories (tags), through a search engine or just
randomly. Tags are most commonly used on social bookmarking websites.
At a slightly higher level, for the purpose of sorting and filtering the many bookmarks
on a social bookmarking website, they are grouped under broad categories. These
categories are what are most commonly termed tags. They may be words of
phrases which can help you find the same link later and also provide a list of similar
websites with the same ‘tag’.
Tags are nearly the same as keywords, yet they are slightly different. When
keywords for a web page are created, you are trying to match the words or phrases
to the information you are looking for, and of course you hope that this will yield the
results you need.
However, suppose when you enter the words ‘celebrity gossip’. You will gets
thousands of unrelated websites that simply contain the words ‘celebrity gossip’
somewhere in their content. Tags are categories not key words. They are labeling a
certain ‘type’ of website, not searching the website content for the keywords – which
may actually yield many useless results.
Many of the social bookmarking services actively encourage you to organize your
bookmarks by way of tags instead of folders as in browsers. Bookmarks are
categorized according to tags and include information about how many people have
tagged that bookmark.
Similarly, most of the leading social bookmarking websites create web feeds for their
database of bookmarks which enables users to be instantly aware of the latest
bookmarks that may be of interest to them as they are saved, shared and tagged by
users.
Social bookmarking services have grown increasingly popular. Many websites have
added features like rating and comments regarding the bookmarks, emailing
bookmarks, etc.

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The Basics of social bookmarking
What is it?
No doubt, everything you have read so far has given you some indication of what
social bookmarking sites are and what they do. Let’s try to break it down into even
simpler terms. Social bookmarking is the practice whereby you can save your
bookmarks to a public website and tag them according to content, type etc.
In order to create your own collection of social bookmarks or be able to view others’,
you must register with the social bookmarking website in question first. The site will
allow you to store bookmarks, make tags, decide upon which of your tags should be
made public and which should be kept private. Some social bookmarking will do
periodic checks on the bookmarks to make sure that the links still work, and as
suggested, those visiting social bookmark websites can perform searches by
keywords, popularity or person.
Who does it?
Social bookmarking is useful for just about any one who uses the internet avidly and
loves information. Social bookmarking is particularly appropriate and useful for
pooling resources from research from around the world.
How does it work?
Social bookmarking is a new way of organizing information and categorizing
resources, making everything easier to access in the process. The person creating
the bookmark must assign a tag or a group of tags to each link or resource. This
creates a user directed and defined classification of information. Social bookmarking
services show who created particular bookmarks and also give access to other
bookmarks created by the same person. Users can therefore make social
connections with other users interested in the same topic by following these tags. As
a user you can also see how many people have used a particular tag and search
amongst all the resources with the same tag. Over time, users of a particular
community site tend to develop a unique set of key words to describe their
resources. This is known as ‘folksonomy’.

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