How to Build the Perfect Facebook Fan Page

How to Build the Perfect Facebook Fan Page

With Facebook's recent changes to the layout of fan pages (aka business pages, aka brand
pages), has come the opportunity for those with creativity to design a much more compelling and
fully branded page.


Reasons Why Your Business Should Have a Facebook Fan Page.

A Facebook Fan Page or a Landing page no doubt gives your business a professional image.
Now a days Facebook Fan Pages are not only for Big Fish's out there in the market but also for
small business like entrepreneurs, freelancers etc.

Here are the reasons-

You can have a large number of Fan base. This makes fan pages especially valuable for
Facebook users.

It's free.

It gives you a platform to interact and get feedback from your target audience, because
like a user profile, you can update your fans with statuses that will appear in the news
feed.

You can promote events.

It's an SEO boost. Facebook is currently the second most popular site on the Web
according to Alexa.

You can customize the design using FBML, Facebook's version of HTML. Check out the
Static FBML app for more.

You can create brand advocates.

You can easily promote it with tools provided by Facebook.

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The Facebook Pages Insights analytics tool gives you useful information about your fans
and their interactions.

You can build a community for your clients and prospects.

It's another funnel to your website.

You can add unlimited photos and videos.


The Perfect Fan Page Gives A Perfect Edge To Your Business
In this article, I will briefly discuss each of the Page areas. These are the areas where I think
Page owners should focus their attention.

The Page areas are:
Profile Picture;
Left-column Navigation;
About Box;
Likes -- Page Favorites;
Photostrip;
Wall (Custom Tabs).
The above Page areas are great for visual branding.

The Perfect Fan Page integrates all these elements to create a focused and compelling
presentation of the brand.

The Profile Picture
The Profile Picture, at the top left corner of your Page, functions as your "logo," your primary
branding element.
The maximum size allowed for the Profile Picture is 180w x 540h pixels. It is advisable to utilize
the full allowed width, but how tall you make the Profile Picture depends on what you want it to
convey.

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Your Profile Thumbnail
Your Profile Picture thumbnail is the icon that displays next to your Page posts and your Posts
on other Pages, when you comment as your Page.
You should edit the Profile thumbnail so that its composition reflects good visual branding. By
default, Facebook reduces your Profile Picture and selects a 50 x 50 pixel section for your
thumbnail, but you can edit this to improve it.

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Don't Neglect Your Navigation!
Page admins were dismayed when Facebook, as part of its new Page layout, moved the blue-tab
navigation from the top of the Page to the left column below the Profile Picture.
The left-column navigation, however, turned out to be a great improvement on those top
tabs, allowing tab names of up to 36 character , and displaying the application icon for each tab.
Because the navigation is now part of the visual branding , it means admins should use the
navigation wisely, ordering the tabs by importance, and create custom iFrame tabs with custom
icons to replace those dreary gray Static FBML tabs.
Navigation Editing: Click the "Edit" link just below the navigation, then click the "x" next to
each tab to remove it from the navigation -- this hides it; it doesn't delete it -- or click on a tab
to drag it to a different place in the order .

Keep Your Navigation Pruned and Visually Consistent
Because icons now accompany your tab names in the navigation, admins should make sure the
icons fit into the overall visual-branding scheme. Here are some good examples, using icons to
reinforce tab subjects and visual branding. Also, make sure that your tabs are ordered by
importance and that tabs with old or expired content are hidden.

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The Likes -- Your Page's Favorites
Your favorited Pages appear in the left column just below your Fan Count. These are other Pages
that your Page has Liked, not your Personal Profile, either by your having clicked "Add to my
page's favourites" link that appears on all Pages (what's with the British spelling?), after the
Likes section in the left column, or by your having Liked another Page while using Facebook as
your Page rather than your Personal Profile (a new feature).
The five Pages that are displayed are pulled from a pool which can you administer. Admins
should see this as an opportunity to promote other Pages with which they are associated, and
curate this section accordingly.
Editing the Likes area: Click the "Edit page" button in the upper right of your Page, click
"Featured", click "Edit featured likes". The popup box will show you all your Page's favorites;
tick the checkbox next to each to include it in the featured Likes area.

The About Box
After the new Page layout change, the About box actually disappeared for a couple weeks, and
everyone thought it had been removed. But then it reappeared.
Use this left-column box to display a little info about your Page or your brand. There are 78
characters displayed (includes spaces) and a total of about 240 characters, visible after the user
clicks the "More" link.

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