How to get involved in the Daily deal
Posted on August 9, 2011 by HC Consulting Group
Last Friday we discussed methods to make money in the daily deal industry, and today we are
discussing how to actually get involved in the daily deal industry and start making moves.
Before ever getting involved in any business venture (not just the daily deal industry), the first
thing you want to do is research.
"Businesses should follow and learn from others successes and failures in order to better
understand and predict their own."
- Ben Merzich - Author of the Accidental Billionaire.
Research the marketplace, research competitors, research trends, research the major players,
research what is working and what is not working, etc. (you get the point).
Thorough research and knowledge is very important to put you in a position to succeed where
many others may fail.
Many times it is recommended that before you start any business at all, you want to work for
someone that is already in the industry. If you want to open up a restaurant - you should work in
the restaurant industry for a while first.
This gives you great insight not only to how the industry works, but also gives you better insight
and knowledge to decide if the particular industry is one that want to be involved in.
The daily deal industry is no different. I recommend to read as much as possible. Hang out over
at www.dailydealmedia.com to get the latest news about the industry. Search this blog you are
on now as we have blogging about the daily deal industry for years now.
Knowledge is power - especially if you are looking to get involved in the industry and it is your
job to create value in the marketplace.
Once you are knowledgeable about the ins and outs of the daily deal industry, you will want to
decide which area you would like to target.
Do you want to be a publisherand create and launch your own daily deal website. There
are daily deal sites in existence in many geographic locations as well as niche markets,
but that does not mean that the potential to create and launch your own daily deal site is
still not very much doable with the potential to pull profits.If you are going to be a
publisher - I recommend to use Daily Deal Builder's hosted daily deal platform and
software as a starting place.
You could get involved by starting a daily deal aggregator website using
You could do some sort of other curation and aggregation - such as compiling news.
You could feature one of your products or services on a daily deal site (if this is the case
you can potentially run it through our network of publishers by emailing
The list goes on and on about various ways that you can get involved, Friday's blog post goes
more into detail about the different roles that you can do in the daily deal industry, but the most
important thing to take away from today's blog post is to do your research.
Make moves today,
HC Consulting Group