How To Incorporate Social Media Into Your Trade Show Booths
Social media can be a powerful tool when combined with trade show booths. Learn how to leverage this
new marketing strategy and get more out of your convention presence.
Social media and web
remotely, so you'll know instantly that they've subscribed to
marketing are two of the
receive your updates. This instant response is almost like an
most powerful tools of
instant follow-up; they haven't quite bought, but you know
company promotion to
you'll be able to reach them again whenever you like.
evolve in recent years.
Though powerful, they have
Using The Web To Promote Before, During, And After
signiﬁcant drawbacks when
used alone. For best results,
Web marketing is only useful if it stays active. In order to get
many companies are
the biggest impact out of integrated trade show booths, you
combining these new media
need to start promoting yourself before you unpack a single
methods with trade show booths and other more predictable
banner stand. Develop a website, or strengthen the one you
marketing strategies. Your company can beneﬁt from
already have. Start reaching out to online interest groups that
incorporating web marketing into your trade show booths too:
might enjoy your product.
it's not difﬁcult to do and it's very inexpensive.
Create your company as a
respected web ﬁgure, and then
Why Social Media?
let people know you'll be
attending an upcoming
Most marketers agree that having a social media presence is
convention and that they're
becoming vital for all companies, regardless of whether they
welcome to come out and visit
also have a strong convention presence. But for those that
your banner stand display. This
exhibit often, it's even more important. Social media marketing
method of advertising is very
provides another way for your visitors to contact you after the
cheap, and tends to get great
event is over. When done properly, it becomes a channel
results when done well.
through which you can stay in touch long after you've
dismantled your trade show booths. In addition, it provides a
Although marketing beforehand is an excellent idea, it's not
more constant form of contact than any previous marketing
mandatory. The only requirement for social media success is
method. Your audience receives as many updates as you care to
that you continue to use the medium between banner stand
send, making it easier for them to absorb the information than if
displays. You can't stop simply because there's no convention
you sent it as one large email newsletter. Social marketing
going on; visitors will stop remembering you, and they'll soon
makes client-company interaction more like a conversation, and
stop paying attention. Social media is like a conversation. You
when you've started that relationship with a conversation at
have to keep it going, or it will become awkward and the
your exhibit, that kind of interaction is very valuable.
conversation group will drift apart.
Incorporating The Computer World Into Your Banner
You Don't Have To Be High-Tech
Social media marketing works with any level of technical
The ﬁrst step to using social media in your trade show booths is
integration. It works with any budget, from a single banner
to integrate technology into your display. There are many ways
stand to a large custom display. It's low risk and low cost. At
to do this, but perhaps the simplest is to use a monitor to display
very least, think about trying it at your next event. Follow these
a pre-made video. That video can demo your product, but it will
tricks for incorporating it, and
also impart the vital information that lets your visitors connect
you'll be surprised at the
with you online. Most people can access Facebook and Twitter
payoffs it provides.