How to market your app

How to successfully marketyour iPhone Application?#appstudyParis, January 2010IntroductionThis study originated from observations made on the lifecycle of “RATP Lite” and “RATP Premium”, two applications we designed to provide Parisians with public transportation official informationWe decided to go further in the analysis by running mathematical programs Today we make a step further by sharing the results with you through this creative commons presentationWe hope your challenge and contributions to the study will favor the emergence of best practices for iPhone apps marketing ..…….January 2010 • Marketing your iPhone application #appstudy • 2Summary1 - Presentation of the App Store2 - Case study: RATP apps3 - The App Store 4Ps4 - Conclusion..…….January 2010 • Marketing your iPhone application #appstudy • 3..…….January 2010 • Marketing your iPhone application #appstudy • 4App Store: applications entrypointApp Store is the unique marketplace to get iPhone and iPod Touch applications..…….January 2010 • Marketing your iPhone application #appstudy • 5App Store: Figures34 million24 millioniPhoneiPod Touch 58 million App Store users3 billion applications have been downloadedEach user spends an average 4,37$ a month on apps*Generating over $250 million in revenue per monthApple has locked a huge market*Source: GigaOM.com ..…….http://gigaom.com/2010/01/12/the-apple-app-store-economyJanuary 2010 • Marketing your iPhone application #appstudy • 6Browsing the App Store (desktop)Search barApple Categorieseditorial contentBanners3 Rankings “New and Paid appsnoteworthy”“What’s hot”Free apps“Staff favourites”Grossing apps..…….January 2010 • Marketing your iPhone application #appstudy • 7Browsing the App Store (mobile)Apple editorial Category Rankingscontentbrowsing..…….January 2010 • Marketing your iPhone application #appstudy • 8The big challenge!There is no opportunity for advertising within the App StoreGetting the right marketing mix is more important than ever..…….January 2010 • Marketing your iPhone application #appstudy • 9..…….January 2010 • Marketing your iPhone application #appstudy • 10