How to Optimize YouTube Videos - YouTube SEO - ReelSEO Presentation

ONLINE VIDEO STUFFOh Yeah, and YouTube SEO and MarketingMark Robertson - ReelSEO.comWhy Online Video?30,317,131,000*Vs.15,500,000,000 Search Queries ***U.S. Comscore Video Metrix - Videos Viewed – April 2010 | ** ComScore Core Search Report – April 2010Search Drives Video Traffic% of category % ∆ in share of % of category % ∆ in share of Categorytraffic from traffic from traffic from traffic from search engines search engines GoogleGoogle 4/094/08-7/094/094/08 – 4/09Health & Medical46.29%1%33.88%10%Travel36.82%8%27.91%20%Shopping & Classifieds24.04%-5%17.28%4%News & Media21.35%-2%15.48%6%Entertainment26.51%11%18.78%24%Business & Finance20.91%16%15.01%29%Sports14.93%20%10.88%30%Online Video**36.04%25%27.24%39%Social Networking**17.73%6%11.87%18%All figures are based on U.S. data from the Hitwise sample of 10 million Internet users – 4/09. **Denotes a custom categorySource: Hitwise, an Experian companyWhy YouTube?13,087,462,000** 3,705,000,000***U.S. Comscore Video Metrix - Videos Viewed – April 2010 | ** ComScore Core Search Report – April 2010Why YouTube?YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; fol owed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%).**Sysomos.com YouTube ReportYouTube Fun Facts•2 Billion video views/day = 23,000 videos/second•24 hours uploaded/min = 2X audience of all 3 major U.S. TV networks combined•More video is uploaded to YT in 60 days than the traditional TV networks created in 60 years•Average length of a YouTube video is 4 min 12 sec **•Popular countries for YouTube within blogs are U.S., Brazil, Spain, U.K. and Canada.**•In the U.S., most engaged bloggers with video live in CA, NY, TX, PA & FL**YouTube is Profitable?•Monetizing (mostly through Google Ads) >1Billion video views per week*Comscore April Online Video Metrix | **Sysomos.com YouTube ReportYouTube Marketing and OptimizationQuality contentSEO AudienceBasicsFocus on Quality and EngagementNot TV Advertising - Lean Back vs. Lean Forward"It's got to be 30 sec?" •My answer is, tell the story first– Shorter is almost always sweeter– Focus on first 15 secTel ing a story:•Engage customers•Educate customers •Point of differentiation•Entertain customershttp://www.youtube.com/user/Blendtec•Be differentSales increased 700%, 5X the company's old record•Write with keyword in mind (if applicable)Success = More than Keywords & TextYouTube Ranking Factors– Title – Description– Tags– Views & frequency– Likes, dislikes– Playlist additions– Flagging– Shares– Comments– Age of video– Video Responses– Subscribers– Favorites– Embeds & inbound linksDocument Outline

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