How to Repurpose Content for Web Traffic and Branding using Social Media Channels

How to Repurpose Content for Web
Traffic and Online Visibility Using
Social Media Channels
By Shaun & Roger Hurley
Co-Creators of the Leading Content Distribution Tool and Social Proof
Building Syndicate - Content Buzz

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DISCLAIMER AND/OR LEGAL NOTICES
The information presented herein represents the views of the authors as
of the date of publication. Because of the rate with which conditions
change, the authors reserve the right to alter and update their opinions
based on the new conditions.
This report is for informational purposes only, and the authors do not
accept any responsibility for any liability resulting from the use of this
information. Whilst every attempt has been made to verify the
information provided here, the authors cannot assume any responsibility
for errors, inaccuracies or omissions. Any slights of people or
organizations are unintentional.
COPYRIGHT (c) 2011 Shaun and Roger Hurley
ALL RIGHTS RESERVED
No part of this manual may be altered or copied without prior written
permission of the authors or publisher, but you are welcome to share it
with your friends or colleagues.
All product names, logos, and trademarks are property of their respective
owners who have not necessarily endorsed, sponsored or approved this
publication.










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A basic `Content Marketing' campaign can take several forms.
For example, some people specialize in Video Marketing;
others stick to Article or Blog Marketing.
To achieve the maximum online visibility for you or your
brand, and achieve the maximum benefits from the SEO
opportunities available, you should consider a full blown
`Content Repurposing' Campaign.
There are several approaches that you can take when considering such a strategy.
Firstly, if you don't have a lot of promotional material for your product or service,
you could go for what is known as `Content Curating'. This method may involve
gathering `News' items from a variety of sources, and collating them into a blog
post, before distributing the `Repurposed' content to the appropriate Social Media
platforms.
For example, you could create a daily or weekly `Video
Blog' or `Podcast' which you could them promote on the
Social News sites, the Social Bookmarking sites and the
Micro-blog platforms. In this way, your target audience
would appreciate the service that you are providing
them with, seeing you as a major timesaver.
Secondly, another approach you could take is to revisit your old articles or blog
posts, bring them up to date before, for example, turning them into Slideshows,
Videos or PDFs.
Here I want to explore the possibilities and advantages open to you when you take a
campaign from a single `Idea', and turn it into a comprehensive `Repurposed Content
Campaign'.
In its simplest form, you take the initial `Idea' for your Content
Marketing campaign, create `One' type of content e.g. a blog post
or a video script, before converting it into different formats e.g. a
Podcast or PDF...
There are many high-priced courses based on these simple principles, the only
differences being the step-by-step preferences of the authors involved. Some
promote creating an article before reformatting, others say produce a Podcast show
and then repurpose that. Really speaking, you are the one who should decide what
suits you the best, and then follow your instincts.
The decisions you take will be based on whether you are going to do all the work
involved yourself, or whether you want to take on the role of a Project Manager,
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and after coming up with the ideas, you delegate the processes involved to
Outsourced workers.
More and more marketers are discovering that an extensive content
repurposing strategy has become the `De Facto' method of online
marketing campaigns, which will eventually not only reach a wider
audience, but also help you achieve the all-important `Expert Status'
in your niche.
Content has become the `Greatest' online marketing tool available to you... To hit the
mark it is vital that it helps people solve their biggest problems.

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Having decided on the Content Marketing solution, there are now countless
possibilities open to you...
So, where to start?

I would guess that most people would start with an article or blog post. Others may
prefer to just dictate into a microphone, and start off with an mp3 file to reformat.
Personally, I prefer a combination of visualization (PowerPoint slides), and a
narrative (Video Script). From this platform I can develop a blog post, a Facebook
Note, a PDF, a video, a slideshow, a podcast and so on.
Taking the Project Manager route, you have the option to delegate the content
creation and distribution to your marketing team or your outsourcers...




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These are the major types of content that are easily converted into
material that has related social media platforms for distribution...







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Here are some examples of Social Media sites which are available for the
distribution of your content...







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Here are some examples of Web 2.0 Platforms which can be used to
further expand your reach...








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Here are some extra Promotional Opportunities to consider...




Platforms, that are not strictly speaking `Content Sharing' sites, but are available for
you to announce and promote all your content, are the Social Bookmarking sites,
Social News sites, Micro-blogging platforms as well as the Answer Sites...
Advanced marketers can also take advantage of the Torrent platforms and the
Software Download sites for more visibility and backlinks...
To round off your promotions, you should consider leaving `Intelligent' and/or
`Useful' comments on related blogs and forums...
...and, if you are using Content Buzz to promote your content, you should set up
some Social Proof Building Campaigns...
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In Conclusion here are some notes on Content Buzz...
How to Manage Your Content Distribution...
Content Buzz provides you with a comprehensive and flexible Online Social Media
Content Distribution Platform.
You don't need to know or research which sites you need to be submitting your
content to, as we have spent the last 4 years refining the platforms so that they are
all `Marketer Friendly' when used correctly.
We provide you with a step-by-step system to follow, from our Automatic Account
Creation to our Auto or Manual Submitter. We use a simple but powerful Spyntax
system that enables you to optimize your content for more of your target keywords.
We also include the cost of all the Captchas that are necessary for both joining the
sites and submitting to them.
We Submit to:
Video Sharing Sites
Micro-blog Platforms
How-to Video Sites
Feeder Blogs
Social Story Sites
Image Sharing Sites

Your submissions are all Wizard driven, i.e. step-by-step, with a brief explanation at
each stage. You select either `Auto Mode' or `Manual Mode'. Basically, in either
mode, you select the sites you want to submit to, enter your Titles, Descriptions etc.
and schedule the submission. Our servers then take over. In Auto Mode we
automatically add a Social Bookmarking campaign for your YouTube video.
Manage Your `Repurposed' Content Distribution...
In order to widen the distribution of your content, and provide it in any form that
your prospects want to consume it, you should give some thought to `Repurposing'
it.
This tactic is also a great source of Backlinks for your SEO, and an excellent traffic
strategy.
For example, you could convert your Video Script into an Article, or a Podcast or a
Slideshow, and submit it to the appropriate directories.
The Content Buzz Syndicator is a Semi-Automated Submitter, that Manages your
Profiles and Accounts on over 1000 carefully researched platforms.
We also provide an extensive list of `Answer' Sites, as they are also a useful source
of backlinks and traffic.
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We Submit to:
Answer Sites
Podcast Directories
Article Directories
Press Release Sites
Blog & RSS Directories
Social Bookmarking Sites
Document Sharing Sites
Software Download Sites
How-to Video Sites
Torrent Sites
Image Sharing Sites
Video Sharing Sites
Micro-blog Platforms
Web 2.0 Platforms
Web Directories

What You, or Your Outsourcers, Need to Do!
This is a whirlwind example of a typical campaign...your choices are limitless. With
imagination you can create your own promotions that suit you and your niche, or for
your clients.
Depending on the Keyword Competition you can adjust the amount of promotion
you actually need to do for an effective SEO campaign.
1) Define how your `Content' is going to help your Target Audience, & how
your `Solution' is the answer to their prayers.
2) Decide what keywords you are targeting the search engines with.
3) Create a video script.
4) Create a video...either from `slides' or a `talking heads' model.
5) Optimization...create Title, Description and Tags for distribution. Use Spyntax
to leverage the amount of keywords you can promote.
6) Check that you have `Accounts' created on the Content Buzz Profile Manager.
7) Use the Content Buzz Submission Manager for initial promotion:
a) Distribute to the Video Sharing Sites.
b) Distribute to the `How-to' Video Sharing Sites.
c) Announce your Video on the Social News Sites.
d) Announce your Video on the Micro-blog Platforms.
e) Take some screenshots and submit them to the Image Sharing Sites.
f) Distribute them + the script to the Feeder Blog Sites.
8) Create some Social Bookmarking Campaigns using the Content Buzz Link
Building Manager.
a) A YouTube Campaign is set up automatically (in Auto Submission Mode).
b) Maybe: Daily Motion, Howcast, Digg etc.
9) Create some `Thumbs Up' Campaigns using the Content Buzz Social Proof
Manager
a) YouTube.
b) Twitter.
c) Digg etc...
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