Ideation and Design Principles Workshop

Ideation & Design Principles:Ye Olde Design WorkshoppeDan Saffer, Kicker StudioCONSTRAINTSTechnologyBusinessContextMaterialsToolsCCeoneonvervgencergencergencergencDiveDiveRESEARCH PLANRESEARCHOBSERVATIONSDISPLAYIDEATIONPRINCIPLESREFINEMENTPROTOTYPESTRATEGYImagesDataImpressionsSTRUCTUREDINSIGHTS"Findings"ModelsPatternsStoriesPersonas"MAGIC"IdeationBrainstorming rules• No bad ideas, no criticism• Stay focused: Stray ideas into “parking lot”• Don’t spend a lot of time on any one idea• Use the whole room• No multitasking• Start with a warm-up exerciseBrainstorming sprints• Fixed time limit• Quantity, quantity, quantity• Reward quantity, not quality!• Breaks (even small ones) between sessions• Drawing, dammit. This is design!• Focus on pain points and opportunitiesBrainstorming Techniques IBrainwritingEach person writes down or sketches the beginning of an idea silently on a piece of paper. This could be as simple as a single word or a shape. After three minutes, the person passes the paper to his neighbor, who continues the idea. This repeats around the circle until it gets all the way back around to its originator.Break the rulesRather than ignore the project’s constraints, you list them out and one-by-one proceed to figure out how to break them.