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Identity Self-Preception Questionnaire

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Identity is a modern test developed specifically for use in today's workplace, Identity reports on 36 "primary" scales that are related to performance at work. Of impressive note is that scientific research with Identity has shown that this personality assessment actually has greater predictive power than some ability tests. Identity is a precise measure of personality and is easy to understand and learn because the scale labels directly reflect the meaning of the scale. A number of report options are available, including insightful pre-interview reports for a selection panel, a careers report for use in career counselling and a feedback report for the candidate
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  • Added: July, 22nd 2010
  • Reads: 1166
  • Downloads: 56
  • File size: 437.63kb
  • Pages: 2
  • Tags: identity psychometric test, personality test, psychometric assessment tool
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Personality Tests

Identity  is  a  self  perception  questionnaire  that  measures  important 
individual  differences  between  how  people  prefer  to  behave  in  a 
workplace  setting.  It  was  developed  specifically  for  the  world  of  work 
In association with  
and  is  supported  by  robust  research  proving  its  effectiveness  for  use  in 
many areas of business and personal development. 
Developed  to  be  the  most  comprehensive  personality  assessment  tool
Identity  measures  36  Primary  Scales  –  which  are  specific  areas  of 
PsyAsia International exclusively manages the
personality  related  to  the  world  of  work.  It  is  fully  validated  for  making 
sale of Identity in Asia, Australia and the Middle
sensitive  selection  decisions  and  found  to  be  more  predictive  of 
 East. We work with partners who sell the tool
leadership  performance  than  even  ability  tests  or  interviews.  
on our behalf at the same price as we do.
For identity technical data please refer to our website.  
Range of Application 
Identity scales 
Identity was designed with individuals and 
Identity has been developed to measure 36 
organisations in mind and therefore effectively 
specific areas of personality related to the 
serves a wide range of applications.  Here are some 
world of work.  Identity reports list scores on 
of the areas in which Identity has been usefully 
each of these scales under the headings of: 
applied, although its use is by no means limited to 
these applications: 
People and communication 
Influencing, leadership, team‐working 
Intellectual judgment 
Decision‐making, change 
o Screening 
Task orientation and drive 
o Competency Based Interviews 
Organisation, dealing with pressure, motivation 
o Assessment Centres 
Style scales 
In addition to these scales, Identity uses 4 style 
o General Development 
scales to assess how objectively the respondent 
o Leadership Development 
has completed the questionnaire. 
o Mentoring & Coaching 
o Development Centres 
Derived scales 
o Team Working Development 
Identity also reports on derived scales such as 
o Career Counselling 
learning orientation, team‐roles and Jungian 
o Identity Reports to Support Training Courses 
& Development Workshops 
Training Needs 
In  order  to  use  Identity  competently,  you  must  be  appropriately  trained.  To  be  a 
qualified user for Identity, you need to have undergone PsyAsia’s Identity accreditation 
workshop  or  hold  the  BPS  Level  B  Certificate  of  Competence  in  Occupational  Testing 
(also  offered  by 
PsyAsia)  or  an  international  equivalent.  Alternatively,  if  you  have 
certification  in  a  similar  test  and  can  prove  your  competence,  you  may  convert  to 
Identity without further training. For more information please refer to the training 
pages and knowledgebase sections of our website at

Email and telephone contact details at: PsyAsia

Personality Tests
Whats underneath?
...a powerful personality questionnaire for all business
Advantages of Identity 

Provides a wealth of useful information in a short space of time Identity provides 

a  great  deal  of  useful  information  clearly  related  to  work  competence.  It  is  a  fast 
and efficient way to extrapolate information and to understand an individual’s work 

behaviours  and  preferences,  without  needing  protracted  interviews  or  other 

lengthy measures. 

Objective in nature Outputs from Identity are objective in the sense that they are 

obtained  using  a  robust  and  valid  instrument  that  is  administered  via  a 

standardised procedure.

More accurate picture of a person Related to the above point, the Identity model 

of  personality  has  been  developed  rigorously  using  psychological  knowledge. 

Everyday models of how people behave tend to be formed on the basis of simpler, 

broader  interpersonal  perceptions  that  we  tend  to  make  of  people  during  social 


Relative measurements As Identity scores are compared with a large professional 
group, the measurements are relative to other people. 

Related to work performance Part of the research undertaken to justify the validity 

of Identity focuses on real behaviour in the workplace. This research demonstrates 

that  the  profile  not  only  provides  an  accurate  picture  of  how  people  behave,  but 

also how this is related to performance, leadership style, role in a team, etc. 

Fairness  &  Equity  Identity  provides  a  platform  for  candidates  to  demonstrate  a 

wider range of qualities and attributes. Some of these cannot always be measured 

by other means and may not be evident at interview. 

Fast  and  Precise  Identity  was  developed  to  be  one  of  the  most  versatile  and 

comprehensive  personality  tools  available.    It  provides  the  sharpest  and  most 

concise  measurement  of  personality,  yet  still  only  takes  20  to  30  minutes  to 
complete.  Understanding  and  feedback  is  easier  than  with  other  questionnaires 

because Identity scale labels relate directly to the meaning of the scale. 

Online  and  offline  administration  Identity  can  be  administered  online  or  using 

traditional paper‐and‐pencil methodology. 

Competitively priced Identity is priced to be very competitive in the Asia, Australia 

and  Middle  East  markets  where  its  sale  is  managed  by  PsyAsia  International.  

PsyAsia  also  supplies  Identity  to  UK  clients  at  current  UK  market  prices.    Please 

consider contacting us for pricing details or downloading the Identity pricing sheet: 

Click here  
***Special  pricing  available  with  significant  discounts  for  educational  establishments 
and when purchasing in bulk*** 

Email and telephone contact details at: PsyAsia

Identity Self-Preception Questionnaire



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