Inbound Marketing - Hiring the Right Social Media People - DARC Scoring Matrix - January 2010

Inbound Marketing Professionals - DARC Factor Scoring Matrixby Tom HumbargerFactorsQuestionDAR CScoringBlogging5 for > 3 yearsHow long have you been 3 for 1 to 3 yearsxxxblogging?1 for < 1 year0 for never5 for over 100How many blog posts have you 3 for 25 to 100xxwritten?1 for 10 to 250 for none5 for > 8xHow many times do you post per 3 for 3 to 5xxxxmonth?1 for 1 to 2x0 for none5 for > 2500How many visitors does your blog 3 for 1000 to 2500xxxaverage per month?1 for 100 to 10000 for noneTwitter5 for > 2 yearsHow long have you been on 3 for 1 to 2 yearsxTwitter?1 for < 1 year0 for none5 for > 1500How many updates have you 3 for 500 to 1500xxxmade?1 for 100 to 5000 for < 100 5 for > 1500How many followers do you 3 for 750 to 1500xxhave?1 for 100 to 7500 for < 100by Tom HumbargerCreative Commons Share Alike Licensehttp://tomhumbarger.comInbound Marketing Professionals - DARC Factor Scoring Matrixby Tom HumbargerFactorsQuestionDAR CScoring5 for > 1500How many people are you 3 for 750 to 1500xxfollowing?1 for 100 to 7500 for < 1005 for > 100What is your average tweets per 3 for 50 to 100xxmonth?1 for 10 to 500 for < 105 for > 75% with linksWhat is the quality of your xx3 for 25-75% with tweets?links1 for < 25% with links5 if use HootSuite, How do you measure the quality xxxBitly or other URL of your tweets?tracking0 if not measuringLinkedIn5 for 100% How complete is your profile?xcompletion3 for > 75%1 for < 75%5 for > 150How many connections do you xx3 for 50 to 150have?1 for < 505 for > 7 groupsHow many groups do you belong 3 for 3 to 7 groupsxxto?1 for < 3 groups0 for 0 groups 5 for weekly How frequently do you update 3 for monthlyxxxyour status?1 for > monthly0 for neverAre you using any advanced features like Amazon Reading 3 for YesxList, Slideshare, Twitter 0 for Noconnection or blog linking?by Tom HumbargerCreative Commons Share Alike Licensehttp://tomhumbarger.comInbound Marketing Professionals - DARC Factor Scoring Matrixby Tom HumbargerFactorsQuestionDAR CScoringHave you ever used LinkedIn 3 for YesxxAds?0 for NoFacebook5 for very completeHow complete is your profile?x3 for pertty complete1 for having an Is your blog connected to account3 for YesxxFacebook0 for No5 for > 1003 for 25 to 100How many friends do you have?xx1 for < 250 for 0How many Groups or Fan Pages 5 for > 10 xxdo you belong to?3 for 5 to 101 for < 5Have you ever used Facebook 3 for YesxxAds?0 for NoOther PlatformsHave you posted videos on 3 for YesxYouTube or other video service?0 for NoHave you posted documents on 3 for YesSlideshare or other document x0 for Noservice?Have you posted reviews on 3 for YesxYelp?0 for NoHave you used FourSquare or 3 for YesxGoWalla?0 for NoHave you bookmarked content 3 for Yesxon Delicious, Digg or other site?0 for NoHow frequently do you use or 3 for Weeklyreview Google Analytics or other xx0 for < Weeklyweb tracking tool?by Tom HumbargerCreative Commons Share Alike Licensehttp://tomhumbarger.comInbound Marketing Professionals - DARC Factor Scoring Matrixby Tom HumbargerFactorsQuestionDAR CScoring5 for ExpertHow would you characterize your 3 for ExperiencedxExcel spreadsheet expertise?1 for Newbie0 for no experienceCC-Attribution Share Alike License - This spreadsheet was created by Tom Humbarger using terminology from the Inbound Marketing book by Brian Halligan and Dharmesh Shah. It may be used under the Creative Commons Attribution Share Alike License which lets others distribute, remix, tweak and build upon my work - even commercially - as long as you credit me with the original creation and license any new creations under the same license.Tom Humbargerhttp://tomhumbarger.wordpress.comthumbarger@yahoo.comby Tom HumbargerCreative Commons Share Alike Licensehttp://tomhumbarger.com