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Increasing Social Media ROI Using Gladwell’s Tipping Point Framework

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ediaRKroi si ng so cial mRAMEWO creaGLADWELL’S TIPPING POIN in G TF - Colleen Carrington USIN Why Gladwell’s Tipping Point Framework? “Gladwell’s theories could be used to run businesses more…

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Added: May, 28th 2011
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Tags: fiskateers, brand advocates, social media case studies, personas, malcolm gladwell, ford fiesta movement, southwest airlines, influencers, starbucks, roi case studies, ford, the tipping point, social media thought leaders, social media market research, dell, social media roi, fiesta movement, social media strategy, social media, roi, socialmedia, strategy, social, gladwell, media, framework, increasing social media roi, tipping point, socialgraphics, casestudy

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