Information architect, Product manager, SEO consultant, Startup partner in New York City & beyond

Introduction :

Varun Bihani specialize in creating wireframes, workflow diagrams, prototypes, navigation structured
approach to design-oriented customers, while understanding and meeting the technical needs and business
objectives.I am a web savvy technocrat with 10 years of experience in working with innovative start ups
& specializing in a broad array of online services with particular emphasis on Business Intelligence &
Information Architecture


I am a web savvy technocrat with 10 years of experience in working with innovative start ups &
specializing in a broad array of online services with particular emphasis on Business Intelligence &
Information Architecture.








Call Now US & Canada 888-666-4316
http://www.varunbihani.com

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Information Architecture is about listening to your customers
One of the things they really wanted to know was how to become a great IA. My answers
surprised me. I didn't tell them that they had to master multi-faceted classification or be able to
generate thesauri and controlled vocabularies from scratch. I didn't tell them about stencils and
templates for making better wireframes.
I told them how important it was to listen to the customers of the organizations they would be
working for and to deeply understand their behaviors and motivations. I told them to be
champions for the user. I told them to listen to the pain of their clients, and think about how their
designs could ease it. I told them not to go in shouting about CVs and classification and indexing
and how their clients were doing it all wrong. Be subtle, I said. Listen for their needs. Present
classifications and metadata and all that cool stuff as the way to get your designs implemented,
not as an end in and of itself.
When you think about it, it makes a perfect sense. At the end of the day, it's all about your
customers. All the time & efforts you spend in making your website look look beautiful will be
futile if your visitors don't find the information they came looking for in the first place.
This is why Information Architecture(IA) starts with how well you understand your customers
needs, what information they need, why they need, how they may use it and how they think
about it.
Once you understand your customers expectation, you should then apply this knowledge in
providing them with best user experience by using various IA techniques like sitemap,
wireframing, prototyping, content inventory,labeling, navigation etc. The challenge for user
research is not in collecting information from people, but in applying it to an information
architecture project. It is easy to collect a large amount of detailed data and then be unsure what
to do with it.
This article focuses on how to apply user research to an Information Architecture project. For
more details please visit http://www.varunbihani.com
.




Call Now US & Canada 888-666-4316
http://www.varunbihani.com

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