Call for Participation
SERVICES
C

CIENCE luster

Deadline for Abstract Submission: May 16, 2011

We would like to invite you to submit an abstract or serve as a Session Chair for the Service Science Cluster at the
INFORMS 2011 Annual Meeting.

The theme for the INFORMS Annual Meeting is TransfORmation – “a thorough or dramatic change.” Across the globe,
industries are transfORming to create sustainable and innovative approaches to meet the fast-growing needs for natural
resources, products and services. Our community is at the heart of this transfORmation, generating new ideas and
technologies to enable this change.

In the last 100 years, the importance of service in al facets of the economy has dramatical y increased, leading to the
current industry-led imperative on service science. Service science is an emerging field that requires an interdisciplinary
approach to the study of service. It may integrate domain knowledge and methodologies from disciplines such as
operations management, marketing, service research, information systems and computing, economics, and organization.
Topics of interest include, but are not limited to:

 The concepts, principles, paradigms, and theories of service science
 Methodologies, modeling, techniques, and tools for service science
 Service innovations and business transformation
 Service management and marketing
 Service operations and productivity
 Service value networks
 IT service, customer service, and service satisfaction
 Service economics and pricing
 Service engineering, systems, and computing
 The dynamics of service-oriented system

Email your first and last name, email address, and the title or preliminary title of your abstract or session to the Service
Science Cluster Review Coordinator - Allen Federman(adfeds@comcast.net) before April 16 if possible. You wil receive
a confirmation for you to submit the abstract or fil in the session information online. As a Session Chair, you wil need to
invite 3 to 4 abstract submissions. As an author, you wil need to submit a short abstract (50 words) to the conference
website by May 16. More information regarding the meeting and submission guidelines is available at
http://meetings.informs.org/charlotte2011.



Ro
land T. Rust
M
ing-Hui Huang
Di
stinguished University Professor, University of Maryland
P
rofessor, National Taiwan University
Vice President and President-Elect INFORMS Service Science
Cluster Chair INFORMS Service Science
rrust@rhsmith.umd.edu
huangmh@ntu.edu.tw

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