International Journals of Marketing and Technology(IJMT)

International Journal of Marketing and Technology
(ISSN: 2249-1058)
CONTENTS
Sr.
TITLE & NAME OF THE AUTHOR (S)
Page
No.
No.
Threshold effects in the relationship between oil revenues and growth in oil exporting countries.
1
6-7
Mohsen Mehrara and Seyed Mohammad Hossein Sadr
Management of E-Waste- Black to Green.
2
8-9
Dr. D. Sudharani Ravindran, Hari Sundar. G. Ram and M. Sathish
Customer Retention In Nationalised Banks In Erode of Tamilnadu.
3
10-11
Dr. S. M. Venkatachalam and Ms. R. Anuradha
The Use of Visual Cues and Metaphors in Advertising.
4
12-13
Vikram Kapoor
Library Administration Vs Management.
5
14-15
J. B. Parmar and A. B. Parmar
Crisis Management.
6
16-17
Dr. (Mrs.) A. Kumudha and Mr. K. Prabakar
Organizational Competency Management: A Competence Performance Approach.
7
18-19
Dr. A. Kumuudha, K. Prabakar and Benny J. Godwin
Impact of Just-In-Time Production Towards Global Competitiveness Through Competency
8
Management.
20-21
Dr. A. Kumuudha, Benny J. Godwin and K. Prabakar
Data Mining Issues and Key to Success.
9
22-23
Deep Mala Sihint
Synthesis of MCM-41 via different routes.
10
24-25
Ranajyoti Das and Bharat Modhera
Green Marketing - A Bridge Between Consumerism And Conservation.
11
26-27
Richa Arora and Nitin R. Mahankale
An Empirical Study On The Effect of Payment Mechanism For Purchasing Intention - The Moderating
12
Effect of Consumer Involvement in Selected Product Categories in Vadodara.
28-29
CS. Ashutosh A. Sandhe, Dr. Amit R. Pandya and DR. Abhijeet Chatterjee
A New approach to Sensor less vector control of induction motors.
13
30-31
G. Srinivas and Dr. S. Tarakalyani
Eyes Bamboozling the Mind: Use of Optical Illusion in Advertising.
14
32-33
Vikram Kapoor
Perception Of Employees Towards Performance Appraisal In Insurance Sector.
15
34-35
Rita Goyal
Process Improvement of an Organization Enhancing Better Quality System - Applying TQM.
16
36-37
Bhupender Singh, O. P. Mishra and Surender Singh

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,
University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento

Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,
Tarbiat Modarres University, Tehran, Iran
Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor,
Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRA
Associate Professor,
Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HAN
Lecturer and Chairperson (Centre for Business and Management),
Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHA
Assistant Professor,
Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAM
Assistant Professor,
Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,
Alangulam Tirunelveli, TAMIL NADU, INDIA
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

2

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________
Editorial Board

Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH
Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY
Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA
Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR
Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR
ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED
Software Research Eng, Department of Bioinformatics, GERMANY

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

3

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________
Mr. SANJAY ASATI
Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)


Editorial Advisory Board

Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHAN
Maulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLA
Associate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL
Associate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULE
Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDA
Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURI
Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

4

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________
Prof. Dr. BADAR ALAM IQBAL
Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASAD
Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Technical Advisors
Mr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIA

Mr. Ankit Jain
Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA

Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA

MOID UDDIN AHMAD
Assistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORA
Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR
Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA
Assistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGAR
Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA
Assistant Professor, CSE Department of ITM University, GURGAON
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

5

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________



Title

Threshold effects in the relationship
between oil revenues and growth in oil
exporting countries

Author(s)


Mohsen Mehrara
Seyed Mohammad Hossein

Sadr
Professor Assistant of Economics faculty
Student of Economics Faculty of
of University of Tehran
University of Tehran








A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

6

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________
Abstract:
While there is much evidence to support the resource curse hypothesis for resource abundant
countries, some studies have found that oil booms raise the economic growth of oil exporting
countries. This paper examines the issue of the existence of the threshold effects in the
relationship between oil revenues and output growth in oil-exporting countries, applying panel
regressions. The empirical results strongly suggest the existence of a threshold beyond which oil
revenues growth exerts a negative effect on output. The results indicate that the threshold of
growth rate of oil revenues above which oil revenues significantly slows growth is around 18-19
percent for oil exporting countries. In contrast, linear estimation without any allowance for
threshold effects would misleadingly have us believe that an increase in the oil revenues increase
the growth rate. Failure to account for nonlinearities conceal the resource curse in these countries
particularly during extreme oil booms as suggested in previous studies.

Field of research: oil exporting countries; oil revenues; threshold level



A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

7

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________



Title


Management of E-Waste- Black to Green



Author(s)


Dr. D. Sudharani
Hari Sundar. G. Ram
M. Sathish
Ravindran
Assistant Professor,
Assistant Professor,
Professor,
VIT Business School, VIT
PSG Institute of
PSG Institute of
University, Vellore,
Management (PSG College
Management (PSG College
Tamil Nadu.
of Technology), Coimbatore,
of Technology), Coimbatore,
Tamilnadu.
Tamilnadu.







A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

8

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________
ABSTRACT:
Environment today is losing its natural essence and sustainability due to various environmental
issues. With more developments and dynamic innovations, environment is being depleted with
natural resources leading to various problems of diversified nature. These problems are so
diversified that it will affect the entire human community along with the other living species.
Developed and developing nations alike are becoming increasingly aware of the staggering
amount of obsolete electronics, or e-waste, being generated by both consumers and
organizations. India is already a huge producer of Waste Electronic and Electrical Equipment
(WEEE) as it has one of the fastest growing markets for Electronic and Electrical Equipment
(EEE), one that is far from saturation. The consumer electronic market in India is estimated at
13.5 million units and valued at Rs. 129 billion in 2003. This represents 21% volume growth
over 1998, and 41% current value growth over 1998 (Euro monitor International, 2004). From
1993 to 2000, the number of PC users in India increased 604% whilst the average growth
throughout the world was much lower at 181 % Least Developed Region (LDR), 2005. This year
alone, it is estimated that 450 million units of discarded electronics will enter the waste stream
across America.
By 2010, this figure will rise to three billion units per year. Without proper recycling, this will
result in the ejection of shocking levels of toxins into our environment; over 550 million kilos of
lead, 900,000 kilos of cadmium and 180,000 kilos of mercury. India is now confronted with the
huge problem of e-waste - both locally generated and internationally imported - and also both a
lucrative industry and yet also a serious threat to human health and the environment.



A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

9

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cember IJMT Volume 1, Issue 7 ISSN: 2249-1058
2011 __________________________________________________________



Title

CUSTOMER RETENTION IN NATIONALISED BANKS IN
ERODE OF TAMILNADU
(WITH SPECIAL REFERENCE TO CURRENT ACCOUNT HOLDERS)

Author(s)



Dr. S.M.VENKATACHALAM
Ms. R.ANURADHA
Principal,
Lecturer,
Vidhyaa Arts and Science College
Vivekanandha College of Atrs and Science







A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory (c), U.S.A., Open J-Gage, India as well as in Cabell's Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology

http://www.ijmra.us

10

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