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[ MAY 2012 ]
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Seminars, Expos and
12 Emily Kane
Summits, oh my!
Stuff you should know about.
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Emily Kane: Meeting the Challenges of
Breastfeeding with Milkmakers
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46 IMM FREEBIES! (YEAH!)
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[ MAY 2012 ]
My Websites Aren't Making Money -
What Do I Do?
By: John Jonas
How To Take Good Care Of Your
Affiliates - And Make More Money
By: Gerald Soh
Effective Link Building
Strategies For Your Video
34 Marketing Business Online
How to Survive and Hang in There in
By: Angela D Clark
23 Do You Use Special Days As Email
By: Michael Tasker
How Are You Going To Go About
Generating MLM Leads?
By: Roger Bicknell
Get Empower Network and
Effective Link Building Strategies For
42 the Effectiveness of Internet
Your Video Marketing Business
By: Lance M Davis
Discover the Process of Getting
By: Jan Swam
The Biggest Factors of Search Engine
Empower Network and the
By: Brandon S McBride
Effectiveness of Internet Marketing
By: Ramona Goeke
imm editors letter
Welcome to the
latest edition of
Via Campiglione Naples
like to welcome is an expert
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contributing some great articles that you should get a lot
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How do I revive an
How can I take advantage of
old product to get
the influx of Christmas
shoppers next season?
I've got an old
By Immagazines at 6:13 pm, May 06, 2012
I want to make sure I
product and the sales
maximise the sales to my
have really dropped
online store during the busy
off. Is there
holiday season. Do you have
something I can do to
any tips for me? - Lindsay.
revamp the product
and relaunch it to
Although high volumes of sales
start getting sales
If you tell us what you
are experienced online during
rolling in again?
Like and don't like about
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Internet Marketing Magazine,
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Then we can make it an
have been firmly in place
I don't really have a
Even better magazine.
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So come on,
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time to spend on
Flick us an email
said that, some blog posts,
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And let us know.
You might win our
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but would love to
Great prize on
releases with Christmas
start selling copies
related content and keywords
again. - Jezza.
for the items you are selling
will help drive some traffic to
Often all that is
your offers. -Ed.
required to update an
old product is an extra
I'm just starting our and just want
few chapters, some new
to make some money.
videos or bonuses.
I haven't been online long, but I really
Then look at
just want to make some money - I
revamping the product
don't really care how. What's the best
graphics and adding a
"Version 2" or "Newly
way? - Dean.
updated" banner to all
You should have a look at providing
your sales materials.
People love to get the
services like article writing or blog
latest versions and
posting. Companies are always on the
updated content, so
lookout for great unique content to
that should get things
help advertise their products, so this is
rolling again for you.
a good place to start. -Ed.
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imm what's on
Who coined the phrase 'World Wide Web'?
d you know:
Tim Berners-Lee in 1990. He's also considered by most people as the person
who started the whole thing rolling.
It's Time For Some
The 2012 New
1- 3 < Business
Date: May 4, 2012
MIRREN LIVE is the annual event for agencies serious about taking immediate
steps to improve their new business.
Join 400 of the best agencies in the business... as CEOs, their management and
Everywhere you look these days, there's another
generic workshop on "social media." There's another
new busi ness teams take in 35 speakers in 30 sessions over 3 days.
general discussion about marketing over the web. Little
of it is really helpful. What you need to know is
TAB/OAAA Out of
"How." How do you make this work?How difficult is it to
understand? How can you succeed when bigger
companies don't even know where to start?
That's why you need to be part of Social-E: the
comprehensive conference for social media and digital
marketing success. We're not going to be talking about
Out of ho
ready to ris
me advertising is rising amid swells of rapidly changing, fragmented media. Are you
whether you should be employing social media -- that
e with us to a place where increasingly mobile, connected consumers lead the
argument's settled, you should. We're going to tell you
what you should really expect, how much effort is just
the right amount, and how you can work the best
Are you ready to learn how advertisers find the right mix of traditional and non-traditional
networking tool in your arsenal with ease.
media and what they need from out of home to position their brands as fresh, innovative,
influential and ahead of the curve?
But social media isn't the whole plan. Are you engaging
Are you ready to seize new opportunities, build new relationships and present out of home as
in outbound digital marketing? Or do you think that
an above the line medium? Then you're ready to CATCH THE WAVE. To catch the wave,
once you've put up a website, that's the extent of your
come to th
radically diff e beautiful and exciting Fontainebleau Miami Beach. See how we're creating a
online efforts? There's a big world to explore.
erent out of home medium capable of expanding ad share through technological
drive and fundamental shifts in the way we do business.
This conference is
The 2012 TAB|OAAA Conference & Marketing Expo is the premier place to connect with
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catch the gr advertising agencies/buying services, media companies, and suppliers -- and
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owing wave of opportunity in out of hom
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Digital Cream B2B is a unique opportunity to air specific issues faced by
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are within y
This is not your average one way conversation B2B conference, it's an interactive event
We'll also be talking about social media metrics, and
where you have a say ...the more you engage, the more you take away.
showing you how to get the best value out of your
efforts. You'll walk away with actionable items that
every small to mid-sized business, financial company
Canada's premier digital conference is a chance to connect with people who are
We're featuring top speakers, and local business
as excited a bout the potential of digital as you are -- people who want to know
leaders who've put this all into action. You'll learn
more about how it is changing the way we live, work and interact with the world.
from people just like you, who are achieving
And you won't just connect with them in the hal ways -- at mesh, every session is
extraordinary success. So don't delay.
" Right now, with social networks and other tools on the Internet, al of these 500
mil ion people have a way to say what they're thinking and have their voice be
heard. --Mark Zuckerberg
It's Not Over Till the
Pay Only When 100%
of Ad Is Streamed
A lot has been written about data collection for
Internet TV service
Hulu will begin charging advertisers only when 100
landing page testing. Having high enough data
percent of an ad has been streamed.
rates to statistically prove a winner and avoiding
seasonal fluctuations in traffic are two of the many
"Hulu advert isers will not be charged unless their advertisement has
principles that are emphasized as important
been streamed through completion; in other words, an advertisement
elements. But there's another consideration that is
that has been 100% delivered. There will be no extra cost to Hulu
advertisers for this service," said JP Colaco, SVP advertising at Hulu, in a
often overlooked and can have significant
blog post. The new pricing model will apply to advertisements served
influence over how your results are interpreted:
on both Hulu's free and subscription services.
delayed conversions, or "stragglers."
Hulu executi ves did not disclose what percentage of ads are streamed
For many businesses, it's not unusual for the
conversion action to take place hours or days
"I assume they did the math to determine the vast majority of ads were
after first hitting the landing page. The important
completed, s o they will not have to take a revenue hit. And they will
implication for testing is that you have to
have a great talking point with ad buyers," said Kevin Lee, CEO of Didit,
understand the behavior of your stragglers to
a digital marketing agency, in an interview with ClickZ when asked
ensure you are comparing apples to apples.
about the new pricing approach.
Jason Kilar, speaking at the Ad Age Digital Conference in New
Power Options is a client of my company that
York, also said the online video service now has 2 million paid
sells subscription-based access to an advanced
subscribers, up from 1.5 million at the end of 2011.
stock option research. The company's model is to
offer an unrestricted 14-day trial without requiring
For the year ended December 31, 2011, Hulu's revenue totaled $420
any credit card information. So it engaged my
million, an increase of 60 percent over 2011.
company to develop a landing page that would
"The advertising industry is very robust online and at Hulu specifically.
convert more visitors into free trial subscribers.
The Hulu Plu s business is resonating with consumers," he said, when
asked what's fueling the company's revenue growth.
The original free trial sign-up process involved
landing on a very information-rich page, which
About 90 percent of the advertising creative on Hulu is repurposed
included a lot of details about stock option trading,
from TV ad vertising, he said. "There is a great opportunity [for
advertisers] to be smarter and get better results," Kilar said. On the
Power Options, and related subjects.
other hand, he recognizes a challenge in developing advertising
creative that's optimized for Hulu. "One of the first rules of advertising
is to be eas y to buy. And it's easy to take existing creative and use it
and leverage it in an environment that's familiar, the 30 second spot,"
You have to understand the
behavior of your stragglers to
"Hulu's 100 percent completion rate model is a big step in the right
at will positively impact digital video performance," said
ensure you are comparing apples
Donnie Williams, chief digital officer, Horizon Media, in a prepared
"If it doesn't make cents, it doesn't make sense."--Fortune Magazine, Oct