Internet Marketing Tips for Getting MORE Customers

Internet Mar
Inter
keting Tips
net Mar

for Getting
MORE Customers
Custome

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T A B L E O F C O N T E N T S
I n t r o d u c t i o n
3
T h e M a r k e t i n g P a r a -
d i g m H a s S h i f t e d
5
A n O n l i n e
M a r k e t i n g R o a d m a p
8
f o r B u s i n e s s e s
G e t O u t T h e r e a n d
G e t F o u n d
10
E n g a g e W i t h
P r o s p e c t s o n T h e i r
11
T u r f
F i n d O u t M o r e . . .
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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
Businesses of all types and scopes are just
starting to become aware of what a small
percentage of early adopters already know:
Internet and mobile device platforms have
revolutionized marketing. Thanks to the
development and proliferation of broadband
and high‐speed wireless networks, mobile
devices for accessing them, communications
software
and
social
platforms, marketing has
been transformed into a
largely digital discipline,
which is fast displacing old
school advertising methods

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
such as newspaper ads, printed business
directories like the Yellow Pages, direct mail
coupons—even radio and TV ads—for a
growing number of business, regardless of
whether their markets are local, regional,
nationwide or global.
Online marketing also is effective
whether or not a business currently sells
products or services over the
Internet. “Brick and mortar”
businesses of all kinds are
also using these strategies
with impressive results.

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
Consumers’ reliance on the Internet and
mobile media is driving businesses to learn
how to take advantage of these new
platforms so their prospects and customers
can find them, hear about them and,
ultimately, buy from them.
T h e M a r k e t i n g P a r a d i g m H a s
S h i f t e d
Nearly all consumers (97%) now use
online media when researching products or
services, according to BIA/Kelsey’s ongoing
consumer
tracking
study.
The
misconception is that only young people use
these technologies for shopping; - but in fact,

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
nearly all of the buying public now use them.
Marketing has shifted from a one‐way
broadcast to a multi‐point conversation. In
the past, communications were “broadcast”
exclusively through mass marketing channels
like radio, TV, newspapers and even the door
‐to‐door distribution of directories like the
Yellow Pages. The Internet itself has moved
in this direction in recent
years with the advent of
social media.
Companies
marketed
online by building Web sites
and sending emails to

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
subscribers— both “broadcast” activities in
the sense that communication was one‐way.
Banner ads, news items, emails and other
tactics drive prospects to Web sites where
companies communicate their messages and
influence behavior. With social media,
however, much of the communication is
controlled by the prospects.
Members can ask their
community about a product,
service or company and
get
multiple
opinions,
recommendations
or
referrals.

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
Members freely discuss their experiences
with their friends and followers. Online, the
new “word‐of‐mouth” is social media like
Facebook and Twitter which have more than
700 million members, combined.
A n O n l i n e M a r k e t i n g R o a d m a p
f o r B u s i n e s s e s
Only 26% of small businesses have
invested any time or effort in marketing
online. Those businesses in competitive
markets or categories would benefit from
developing an online marketing plan or
roadmap and getting established alongside

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
the early adopters. For most businesses, the
formula for success starts with visibility and
traffic.
People need to hear about a business or
product or see its name somewhere before
they purchase. Online, this is accomplished
when a business appears in the search
engines, directories and social networks
where prospective customers
look for information, the
business type, product or
service.

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Bryan Dulaney | Call 484.604.0425 To Get Started & Dominate Google!
G e t O u t T h e r e a n d G e t F o u n d
Getting listed in Google properties
(Google search, YouTube, Google Places, etc.)
are very important, but there are some 50
other key online locations where businesses
should actively join and participate to get
found by their target prospects. This isn’t a
“set and forget” strategy. Once a business
establishes itself in these online locations, it
needs to ensure its information “stays
fresh”.
The Internet search engines, directories
and social media are similar to big grocery

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