Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged.

Just Buy My Damn MusicHow
Rockstars
Can
Further
Their
Career
Without
Engaging
in
Social
Media
and
Online
Tools
Charles
Alexander
Just Buy My Damn MusicAcknowledgements
Dave
Delaney
Pinky
Gonzales
David
Hooper
–
Music
Business
Radio
Lydia
Hutchinson
–
Performing
Songwriter
Mark
Krejci
Mark
Montgomery
Kate
O’Neill
Lucas
Parry
www.outsidetheboxmusic.com Just Buy My Damn MusicHere’s
How
www.outsidetheboxmusic.com Just Buy My Damn Music•  Get
signed
to
major
label
for
$1
million
dollars
•  Actually
make
it
$2
million
•  You
have
an
amazing
team
behind
you
and
all
you
have
to
do
is
just
show
up.
They’ll
do
everything
else.
•  A
rich
relaTve
died
and
leU
you
a
big
pot
of
money.
•  T‐Bone
BurneW
endorses
and
champions
you.
Also
told
you
to
stay
off
the
Internet.
•  You
can
afford
and
sTll
pay
for
major
market
radio
airplay.
www.outsidetheboxmusic.com Just Buy My Damn MusicSo
Good
Luck
With
That
Now
For
The
Rest
of
Us…
www.outsidetheboxmusic.com Just Buy My Damn MusicNo
one
is
coming
to
save
you.

How
does
that
make
you
feel?

 
‐
Derek
Sivers,
founder
of
CDBaby
www.outsidetheboxmusic.com Just Buy My Damn MusicBut
First…
The
Excuses
www.outsidetheboxmusic.com Just Buy My Damn Music• 
Building
A
Mystery
• 
The
Music
Stands
By
Itself
• 
The
Sound
Quality
Sucks
• 
No
Time.
I
Have
To
Create
Music.
• 
How
Do
I
Know
It's
Gonna
Work?
• 
I
Feel
Cheesy
(or
Dirty)
• 
Ariel
HyaW's
Social
Media
Food
Pyramid
www.outsidetheboxmusic.com Just Buy My Damn MusicMusician’s Social Media PyramidGROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION)LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS GROUP 3. CURATE CONTENTLIKE: MEAT, POULTRY, FISH, BEANS, EGGS GROUP 4. A PICTURE SAYS 1,000 WORDSSERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTSLIKE: MILK, CHEESE & YOGURTSERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTSGROUP 2: SHINE A LIGHT ON OTHERS LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY):GROUP 1. DIRECT ENGAGEMENT 2-3 OUT OF EVERY 10 POSTSLIKE: BREAD, CEREAL, PASTASERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS!"#$%$"&'()*"+,-*(.(/0In
Ariel’s
Blog
Post:
“Can
You
Eat?
Then
You
Can
Master
Social
Media!”
Courtesy
of
Ariel
Publicity
hWp://www.arielpublicity.com
www.outsidetheboxmusic.com Just Buy My Damn MusicEngage
• 
Directly
by
email.
So
yes,
you
do
need
a
mailing
list.

Strongly
recommend
ReverbNaTon’s
mailing
list
tool,
FanReach
or
FanReach
Pro.

FanReach
Pro
allows
for
customizaTon.

RN
also
allows
widgets
to
be
embedded
across
your
touch
points
on
the
web.
• 
Blog
on
your
own
web
site.

If
at
all
possible.
Consider
using
Wordpress,
SquareSpace
or
BandZoogle.
• 
Video
is
the
new
radio.
YouTube
is
your
friend.
So
is
Vimeo.
Should
be
a
key
part
of
your
new
media
strategy.
• 
FaceBook
Fan/Like
Page
–
let
it
become
your
bread
&
buWer.
• 
MySpace?
No,
I’ve
not
lost
my
mind.
Yes,
sTll
a
relevant
listening/discovery
tool
for
music.
It’s
the
default
go
to
for
folks
who
want
to
listen
to
your
music.
Don’t
worry
about
your
friends
count
though.

www.outsidetheboxmusic.com