Land Rover Footwear Brand Action Plan

BRAND ACTION PLANFOOTWEAR2010BAP & CAP HIGHLIGHTSBAP – BRAND ACTION PLANPRODUCT, PRICE AND POSITION FORDealershipsFootwear specialty retailersApparel specialty retailersBetter department storesBetter on line retailersCAP – CONCEPT ACTION PLANDISTINCTIVE AND DIFFERENT MERCHANDISE CONCEPTS SEPARATING LAND ROVER AND RANGE ROVERLAND ROVER BRANDS DELIVERCOMFORTABLESTYLISHFUNCTIONALINNOVATIVEAFFORDABLECONSUMER RECEIVESCOMFORT AND QUALITYFUNCTIONALITYDISTINCTIVE INNOVATIVE STYLEVALUELAND ROVER PRODUCTS 2008COMFORTABLESTYLISHFUNCTIONALINNOVATIVEAFFORDABLEMARKETPLACE / DISTRIBUTION PLANLOW UNIT VOLUMEHAPPY HOLIDAYS SELL FROM B & L LAND ROVERDISTRIBUTIONDEALERSHIPQUALITY ON LINE RETAILERSFOOTWEARAPPAREL SPECIALTYSPECIALTYBETTER FOOTWEAR DEPT.VALUE DO NOT SELL STORESRETAILERSLAND ROVERMASS CHAIN CLUB MERCHANTSTORESSTORESHIGH UNIT VOLUMEKEY COMPETITORSLAND ROVERRANGE ROVERMERRELASOLODONALD PLINERCLARKSLOWAMONTRAILNORTH FACEOAKLEYGARMONTVASQUESPERRYSCARPAKEENSEBAGOECCOHI TECTEVATIMBERLANDBACCO BUCCIROCKPORTCOLUMBIABLOKES – URBAN BLOKEBORNSALOMANMEPHISTOHS TRASKWENGERTOSCHITO BOOT NEW YORKKEY CONSUMERLAND ROVERGOOD APPETITECONSERVESWANTS TO FEEL GOODDOG – RETRIEVERWATCH - TAG / ORIS- FATHERS HAMILTONIDEAL WEEKEND - WILDERNESSKEY CONSUMERRANGE ROVERGOOD TASTECONSUMESWANTS TO LOOK GOODDOG – DALMATIONWATCH –ROLEX DAYTONA- IWCIDEAL WEEKEND - BACCARARANGE ROVER CONSUMER