Lead Lifecycle Management: Finding, Creating and Managing Your Leads

Finding, Creating and Managing LeadsSales Readiness Series #2January 21, 2010Sales Readiness Series 20102010 Sales Revenue PlanningDownloadFinding, Creating and Managing LeadsJanuary 21, 2010Sales Intelligence and InsightJanuary 27, 2010Pipeline Management Best PracticesFebruary 11, 2010Old School / New ToolsMarch 4, 2010Opening New MarketsApril 6, 20103forward.com Create. Increase. Accelerate.TM©2010, 3forward, LLCSales Readiness Series: HostsDan HudsonMatt SmithPresident, Co-FounderEVP, Co-Founder3forward3forward3forward.com Create. Increase. Accelerate.TM©2010, 3forward, LLCGuest ExpertLisa CramerPresident, LeadLife Solutionslcramer@leadlife.com3forward.com Create. Increase. Accelerate.TM©2010, 3forward, LLCSales Leader GoalsIncreasing wins from targeted new logo prospectsTop of mind with prospects in ‘buying mode’Accelerating in-bound lead generationConsistent, sustained lead cultivationIncreasing sales efficiency and reducing cost/lead3forward.com Create. Increase. Accelerate.TM©2010, 3forward, LLC2.0 Lead Gen BenefitsIncreases top of the funnel lead flow and qualityFocuses Account Execs on sales ready targetsContinuous nurturing of all targets and prospectsIncrease productivity, optimizes costs, fast ROIIntegration of best practice tools and processes3forward.com Create. Increase. Accelerate.TM©2010, 3forward, LLCWhat is Lead Management?What is Lead ManagemEmail, ent?AdWords, Banners, Webinars, Offline Events›Lead management software allows marketers to automatically track, score, Inquires/Suspectsprioritize and nurture leads.ConversionsNurtureMarketing›You won’t find a lead management system in your Sales Ready Leadscurrent CRM system. •This software integrates into your existing CRM system. NurtureQualified OpportunitiesSales›Why is a lead management system important?Closed •Because the Internet has Saleschanged the buy and sell cycle.Sales