LeadFormix Publishes Study Report On The Impact of Google Algorithm Change
On B2B Companies
San Francisco, CA – April 5, 2011 -- LeadFormix, a provider of next-generation
marketing automation solutions which help align Marketing and Sales teams in B2B
organizations announced today that it is making available its research report “Impact Of
Google Algorithm Change On B2B Companies”.
The report analyzes the immediate impact of Google’s recent algorithm change, known as the
Farmer/Panda update on search results and organic traffic of B2B websites.
Google’s algorithm change was to eliminate content farms and similar sites which were
hogging the first few results for certain queries and replace them with more relevant content.
This change which has currently been rolled out in the US and impacts 11.8% search queries,
resulted in a lot of speculation as marketers worried about how it will affect their marketing
efforts and their business at large.
The LeadFormix study documents, how this change in Google search algorithm impacted its
B2B clients in the US. The study measured and tracked significant changes in the overall web
traffic, search ranking results and keyword positions for some of its clients. This report is
based on actual data gathered from across LeadFormix client base.
The highlights of this research report are –
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The change in Google’s algorithm has worked in favor of B2B Companies.
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Google has rewarded websites with relevant and useful content by
improving their rankings in the search result.
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For most companies in this report, the website traffic has either improved
or remained constant.

If you would like to read the complete research report, please visit:
http://www.leadformix.com/research-impact-google-alogorithm/

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About LeadFormix
LeadFormix is a leader in next-generation marketing automation and sales enablement,
providing a game-changing, real-time solution that delivers a new level of enriched lead data,
enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately
identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time
responses to qualified prospects. LeadFormix was founded by experienced software executives
from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California,
Michigan, England and India.
For more information, please visit -- http://www.leadformix.com
For more details on the study please contact
Merlin Francis
Director of Communications | LeadFormix
Email | merlin.francis@leadformix.com
Corporate Blog | http://www.leadformix.com/blog
Linkedin Profile | http://in.linkedin.com/in/merlinfrancis
Related Links
Marketing automation
lead generation software
lead scoring

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