Living Happily Ever After? : The Reinforcement of Stereotypical Gender Roles on The Bachelor and The Bachelorette
his analysis examined the depiction of stereotyped gender roles on the realitytelevision shows The Bachelor and The Bachelorette to determine if gender stereotypes
are reinforced within these shows. This study found a lack of stereotype reinforcement in
that non-stereotypical behavior patterns were most prevalent among both males and
females in the “contestant” role. However, stereotype reinforcement was confirmed in
that women were more likely to be younger and thinner than men, gender-stereotypical
behaviors were more prevalent than not among individuals in the bachelor/ette role, and a
female positioned in the more traditionally “male” role of the bachelorette still remained
more stereotypically “feminine”. Also notable was the reinforcement of patriarchic
heterosexuality by a male-initiated marriage proposal in the so-called “feminist” The
Bachelorette. Overall, gender stereotypes were portrayed as normal and desirable, and
female stereotypes continued to persist over male.
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