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LOC-AID powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences

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Gloto Selects LOC-AID to Location-Enable Mobile/Social Consumer Experiences for Major Brands and Publishers LOC-AID powers Gloto's multi-channel platform to enable location-aware, mobile social experiences.
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  • Added: May, 25th 2011
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For Immediate Release

GLOTO SELECTS LOC-AID TO LOCATION-ENABLE
MOBILE/SOCIAL CONSUMER EXPERIENCES FOR MAJOR
BRANDS AND PUBLISHERS
-- LOC-AID® powers Gloto’s multi-channel platform to enable location-aware,
mobile social experiences --
SAN FRANCISCO, Calif. — May 24, 2011 —LOC-AID Technologies®, Inc., the world’s first and
largest Location-as-a-Service (LaaS) company, and Gloto, a leading mobile/social engagement
SaaS company, today announced that Gloto’s multi-channel platform is powered with location
data by LOC-AID, to enable context and location-aware experiences for consumers. Gloto’s
patented mobile/social platform allows enterprises like Barnes & Noble, Google/YouTube, Syfy
Channel, Bravo, Telemundo, Wyndham Hotel Group, and Yahoo!, to deliver powerful multi-
channel consumer experiences.
"Gloto offers one of the most powerful mobile/social media platforms on the market," said
Shara Zoll, VP of Operations at Syfy Channel, a division of NBC Universal. "We've successfully
leveraged their location-based services for synchronized live television experiences in
the past and adding carrier-based location will undoubtedly further strengthen their product."












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Eric Conn, CEO & Co-Founder of Gloto, sees location-based mobile experiences as ‘game
changing.’ He said, “Savvy consumers are utilizing their mobile devices to discover real-time
content, connect with the physical world around them, and enhance their entertainment and
shopping experiences. They are looking for targeted coupons and advertisements that are both
timely and relevant to them. By incorporating location data from LOC-AID, we are providing
maximum market reach for NBC Universal and other customers while making their consumer
campaigns more meaningful and context-aware.”
Rip Gerber, President & CEO of LOC-AID, said, “Location-aware communications from
advertisers give consumers a shopping experience that they desire and need. By incorporating
location data from LOC-AID in the multi-channel platform, Gloto will now be able to offer a
more meaningful engagement experience between retailers and consumers.
“We are committed to providing the best experience to customers like Gloto that need end-to-
end services in location management. We assume the responsibility of carrier negotiations,
programming, and subscriber data access for our customers, making it simple and easy for
them to location-enable their applications and platforms.”
LOC-AID’s LaaS platform protects the privacy and security of customers while offering
developers a single API and a consistent way to create applications that use devices’ location
information to provide value-added information and services in many vertical applications,
including, fraud prevention, proximity marketing, and asset tracking/monitoring.
Thousands of mobile app developers are using LOC-AID’s award-winning single API platform
and developer services to build innovative location-based applications for enterprises in a
variety of vertical markets. Developers can access the single API at LOC-AID’s Developer Zone
at http://developer.loc-aid.com/
About LOC-AID Technologies, Inc.

LOC-AID operates the world's largest and most secure Location-as-a-Service (LaaS) and allows
mobile developers to locate over 350 million devices for enterprise authentication, fraud











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management, and hyper-local marketing, all through a single, privacy protected API. LOC-AID’s
gateway partners include América Móvil, AT&T, Rogers, Sprint, Telcel, Telus, T-Mobile, Verizon
Wireless, Microsoft, and Qualcomm. LOC-AID also offers a portfolio of location-enablement
services including geo-fencing, geo-coding, map appends, and location analytics. For more
information, visit www.loc-aid.com.

About Gloto Corp.

Gloto™ provides a patented mobile/social technology platform for agencies, brands, and
publishers to attract and engage their audience while amplifying reach. Whether powering
interactive social campaigns, providing location-based mobile experiences, or building
persistent features on brand websites or social networks, Gloto enables engagement. With
automated content moderation and simple campaign management and analysis tools, the
Gloto Media Platform enables Gloto clients to deliver fun, brand-safe experiences to their
users, incorporating rich brand messaging with consumer-generated shared media. Marketers
can now create integrated, cross-channel campaigns through a single platform, decreasing
costs while increasing real-time results.

Media/Analyst Contact:
Shauli Chaudhuri










LOC-AID Technologies, Inc.






schaudhuri@loc-aid.com









Follow us -
Facebook: http://www.facebook.com/chieflocationofficer
Twitter: http://twitter.com/locationofficer
Location Blog: http://www.chieflocationofficer.com/
LinkedIn: http://www.linkedin.com/company/loc-aid-technologies-inc.













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