This is not the document you are looking for? Use the search form below to find more!

Report home > Technology

LOC-AID powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences

0.00 (0 votes)
Document Description
Gloto Selects LOC-AID to Location-Enable Mobile/Social Consumer Experiences for Major Brands and Publishers LOC-AID powers Gloto's multi-channel platform to enable location-aware, mobile social experiences.
File Details
  • Added: May, 25th 2011
  • Reads: 185
  • Downloads: 0
  • File size: 485.66kb
  • Pages: 4
  • Tags: location, apis, services
  • content preview
Embed Code:

Add New Comment

Related Documents

Multi-channel Experience To Enhance Customer Satisfaction

by: 247inc, 1 pages

Giving customers the ability to meet their goals in their preferred channel, whether self-service or agent-assisted, improves the customer experience. At every touch point, an experience occurs and ...

Kelly’s tips on what to wear for any festive occasion

by: xiao9, 3 pages

Wow! Christmas party is coming, the most wonderful time of the year. We have been busy for the whole year, time to have a rest now are you ready for it and shouldn’t your look follow suit? ...

DAY Elevator & Lift’s Wheelchair Lifts Helping to Overcome Accessibility Challenges in Varied Environments

by: jaigaitonde, 2 pages

DAY Elevator & Lift’s collection incorporates ADA compliant equipment suitable for indoor and outdoor purposes. There are models with standard and customizable features, to suit different ...

Birth Injury Lawsuit Claims Child’s Cerebral Palsy Due to Doctor’s Negligence

by: briskmanlaw, 1 pages

An Illinois birth injury case claims that a child’s cerebral palsy was caused by medical malpractice. Christian Ortega was born January 17, 2011 at the Holy Cross Hospital in Chicago. Although ...

Developing Effective Multi-Channel Marketing Strategies

by: rika, 12 pages

Although multi-channel marketing is the current trend, it is not an entirely new concept. Multi-channel has roots in the age-old “media mix” idea , which essentially said that buyers we ...

Infosys-Driving Multi-channel Commerce

by: manisha229249, 8 pages

Online shopping is being refined. Today, digital consumers rely heavily on multiple channels to research products, seek out information, and purchase goods and services. Read Infosys "Driving ...

What’s the Ideal Approach to Maintaining a Good Battery Life to Battery Health Ratio?

by: batterytips, 2 pages

What is the deal with lithium-ion batteries (the kind found in smartphones and laptops)? I’ve heard lots of different things about how to take care of them, like that they need to be kept ... a student’s major is important to consider when choosing a laptop

by: batteryfast, 5 pages

College students head back to campus soon—and many of their parents will be sending them back with new computers. But which ones are best for returning students? These essential devices can be ... Layperson’s Cloud Computing Guide to Distributed Networks

by: batteryfast, 4 pages

As buzzwords go, few have conjured up as much debate and discussion as cloud computing. The idea behind cloud computing is that software, services and information can be provided to users over a ...

Veterans Lawyer Praises VA’s Digital Badge Program to Help Vets Find Work

by: lawfirmnewswire, 1 pages

Northville, MI (Law Firm Newswire) April 10, 2012 A combined effort by the Department of Veterans Affairs and the MacArthur Foundation to develop a system of digital badges could help veterans ...

Content Preview

For Immediate Release

-- LOC-AID® powers Gloto’s multi-channel platform to enable location-aware,
mobile social experiences --
SAN FRANCISCO, Calif. — May 24, 2011 —LOC-AID Technologies®, Inc., the world’s first and
largest Location-as-a-Service (LaaS) company, and Gloto, a leading mobile/social engagement
SaaS company, today announced that Gloto’s multi-channel platform is powered with location
data by LOC-AID, to enable context and location-aware experiences for consumers. Gloto’s
patented mobile/social platform allows enterprises like Barnes & Noble, Google/YouTube, Syfy
Channel, Bravo, Telemundo, Wyndham Hotel Group, and Yahoo!, to deliver powerful multi-
channel consumer experiences.
"Gloto offers one of the most powerful mobile/social media platforms on the market," said
Shara Zoll, VP of Operations at Syfy Channel, a division of NBC Universal. "We've successfully
leveraged their location-based services for synchronized live television experiences in
the past and adding carrier-based location will undoubtedly further strengthen their product."

Page 1 of 4

Eric Conn, CEO & Co-Founder of Gloto, sees location-based mobile experiences as ‘game
changing.’ He said, “Savvy consumers are utilizing their mobile devices to discover real-time
content, connect with the physical world around them, and enhance their entertainment and
shopping experiences. They are looking for targeted coupons and advertisements that are both
timely and relevant to them. By incorporating location data from LOC-AID, we are providing
maximum market reach for NBC Universal and other customers while making their consumer
campaigns more meaningful and context-aware.”
Rip Gerber, President & CEO of LOC-AID, said, “Location-aware communications from
advertisers give consumers a shopping experience that they desire and need. By incorporating
location data from LOC-AID in the multi-channel platform, Gloto will now be able to offer a
more meaningful engagement experience between retailers and consumers.
“We are committed to providing the best experience to customers like Gloto that need end-to-
end services in location management. We assume the responsibility of carrier negotiations,
programming, and subscriber data access for our customers, making it simple and easy for
them to location-enable their applications and platforms.”
LOC-AID’s LaaS platform protects the privacy and security of customers while offering
developers a single API and a consistent way to create applications that use devices’ location
information to provide value-added information and services in many vertical applications,
including, fraud prevention, proximity marketing, and asset tracking/monitoring.
Thousands of mobile app developers are using LOC-AID’s award-winning single API platform
and developer services to build innovative location-based applications for enterprises in a
variety of vertical markets. Developers can access the single API at LOC-AID’s Developer Zone
About LOC-AID Technologies, Inc.

LOC-AID operates the world's largest and most secure Location-as-a-Service (LaaS) and allows
mobile developers to locate over 350 million devices for enterprise authentication, fraud

Page 2 of 4

management, and hyper-local marketing, all through a single, privacy protected API. LOC-AID’s
gateway partners include América Móvil, AT&T, Rogers, Sprint, Telcel, Telus, T-Mobile, Verizon
Wireless, Microsoft, and Qualcomm. LOC-AID also offers a portfolio of location-enablement
services including geo-fencing, geo-coding, map appends, and location analytics. For more
information, visit

About Gloto Corp.

Gloto™ provides a patented mobile/social technology platform for agencies, brands, and
publishers to attract and engage their audience while amplifying reach. Whether powering
interactive social campaigns, providing location-based mobile experiences, or building
persistent features on brand websites or social networks, Gloto enables engagement. With
automated content moderation and simple campaign management and analysis tools, the
Gloto Media Platform enables Gloto clients to deliver fun, brand-safe experiences to their
users, incorporating rich brand messaging with consumer-generated shared media. Marketers
can now create integrated, cross-channel campaigns through a single platform, decreasing
costs while increasing real-time results.

Media/Analyst Contact:
Shauli Chaudhuri

LOC-AID Technologies, Inc.

Follow us -
Location Blog:

Page 3 of 4

Page 4 of 4

LOC-AID powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences



Your download will begin in a moment.
If it doesn't, click here to try again.

Share LOC-AID powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences to:

Insert your wordpress URL:


Share LOC-AID powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences as:



Share LOC-AID powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences.

Enter two words as shown below. If you cannot read the words, click the refresh icon.


Share LOC-AID powers Gloto’s multi-channel platform to enable location-aware, mobile social experiences as:

Copy html code above and paste to your web page.