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Managing Marketing Information

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Managing Marketing Information Chapter 4 Learning Goals Explain the importance of information to the company Define the marketing information system Outline the steps in the market research process Explain how…
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  • Added: May, 28th 2011
  • Reads: 192
  • Downloads: 2
  • File size: 359.99kb
  • Pages: 26
  • Tags: customer, information, marketing, relations, strategy, kotler, no, research, chap, xo managing marketing information, 4
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