Market Research: high-quality data and in-depth analysis for small businesses

Market Research
high-quality data and in-depth analysis for small businesses
Enabling entrepreneurs to access data and analysis typically
How can ASBTDC market
research help you?
affordable only by large companies, the Arkansas Small
Business and Technology Development Center performs
Assist with Site Selection
• Calculate drive times and
market research free of charge for small business clients to
traffic counts
assist them in making sound business decisions.
• Find target customers
• Assess market potential
GIS mapping • market segmentation • proprietary reports
• Locate sites similar to your
and databases • industry profiles
best store
Market Research Tools
Analyze Potential Customers
• GIS mapping provides a visual representation of the marketplace. By
• Compile demographics
layering market information onto maps, the ASBTDC provides clients
for a trade area
a unique view of customers, competitors, and opportunities.
• Profile customers
• Track consumer behavior
• Market segmentation gives business owners a richer picture of their
• Target new markets
customer base by combining demographic, lifestyle, and lifestage
• Find B2B prospects
data into descriptions of individual neighborhoods. The Community
Tapestry system used by the ASBTDC helps business owners better
Discover Competitors
understand who their customers are and what motivates their
purchasing decisions.
• Identify competing businesses
in a trade area
• Market potential reports for user-defined trade areas compile
premium data from specialized research firms. The reports
Provide Industry and Financial
can help firms optimize their merchandise mix, plan
Information
successful advertising campaigns, make expansion
• Examine industry profiles
decisions, and much more.
• Identify trends and chal enges
• Industry profiles provide detailed, up-to-date
• Determine market size
information on trends, forecasts, and
• Check financial benchmarks
critical issues.
and ratios
For more information call 1.800.862.2040
asbtdc.ualr.edu
The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S Small Business Administration
through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. UALR is committed to the policy of
providing equal opportunity for all persons and does not discriminate in employment, admissions, programs, or any other educational functions and services on the
basis of sex, age, disability, race, and national origin, color or religion.

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