2730 8th Ave # 3K New York NY 10039
MARKETING & EVENT SPECIALIST
Savvy, results-oriented Marketing Specialist with proven expertise in strategic planning, event management, and product
management, seeking a company in a media related field where six years of experience can be utilized in accelerating brand
awareness, strengthening B2B relationships, and improving sales.
SKILLS & EXPERTISE
Research & Strategic Planning
Event & Brand Management
Vendor & Contract Negotiation
Social Media Marketing
Shipping & Receiving
Product Management & Design
Web & Graphic Design
Expense & Summary Reporting
January 09 – Current (Freelance)
Think Group Media -Tampa, Florida
Event & Media Manager
On site liaison responsible for reaching target demographic and accelerating brand awareness while overseeing all aspects of
nationwide promotional campaigns for various brands. (10 -20 events per quarter)
Project Goals: Increase Sales, Generate New Patronage, Extend & Strengthen Existing Patronage
Skills Utilized: Customer Service, Event Management, Inventory Control, Staff Management, Clerical Duties
Monitored, pre-event assembly and post event break down process of interactive footprints & expos.
Performed pre-event and post event inventory counts on all branded and event related material.
Promotional staff supervisor, responsible for training, and allocating duties during promotional campaigns.
Assisted client recruiters, and representatives’ interaction sharing brand and product information with consumers
through demonstrations and prize give aways.
Monitored distribution of branded promotional material while generating leads for client database purposes.
Provided consumer feedback, event summaries, and photos for client websites and weekly newsletters.
February 08 – December 08
CelPog LLC – New York, New York
Coordinated launch and brand acceleration efforts of new mobile - web based platform. Developed and executed viral
marketing strategies and promotional campaigns to generate new users to website.
Project Goals: Introduce platform to college students and young professional demographic ages 18 -25.
Generate new users nationwide, implementing ambassador programs.
Promote usage of platform on college campuses, radio stations and places of patronage.
Skills Utilized: Sales, Customer Service, Viral Marketing, Social Networking, Research & Strategic Planning,
Vendor & Contract Negotiation, Event Management, Inventory Control, Staff Management,
Web & Graphic Design, On Air Advertising, Clerical Duties.
Established B2B relationships and partnerships with merchants, nightlife establishments, taxi companies, student
organizations, and mobile college tours promoting CelPog platform and brand.
Negotiated contracts with venues and party promoters for weekly events and cross promotional purposes.
Purchased air time over college radio stations for advertising.
Wrote 30 second advertisement scripts for on air radio usage.
Recruited, and hired ambassadors and field representatives via Craigslist, Facebook, and university classified websites.
Monitored on site execution and overall representation of CelPog brand, ambassador interaction and distribution of
Designed and ordered branded marketing materials, office supplies, business cards and all other event related materials.
(Table Skirts, Banners, T Shits, Stickers, Towels, Flyers etc)
Worked directly with graphic and web team in Brazil via video conference contributing to appearance of company
website, promotional flash banners, and blog.
June 04 - January 08
The Vital Group - New York, NY
Field Event Manager (US Army & Boost Mobile)
On site liaison responsible for accelerating Boost Mobile and US Army brand throughout urban communities improving mobile
phone sales, recruitment, and overall interest in US Army Active Duty and Reserve programs via interactive expos, promotional
campaigns and presentations nationwide.
Project Goals: Increase Active Duty and Reserve enlistment rate, alter urban community perception of US Army
Brand. Increase Boost Mobile Prepaid Sales, Generate New Patronage, Extend & Strengthen Existing
Skills Utilized: Customer service, Event Management, Inventory Control, Staff Management, Clerical Duties
Provided on site support during pre-event assembly and post event break down process of interactive expos and
Performed daily pre-event and post event inventory counts on all branded and event related material.
Trained promotional staff allocating duties and responsibilities, monitoring performance throughout event activation.
Provided on site support to Army recruiters providing information to consumers and distributing branded items through
lead generation for data base purposes.
Transported all event related vehicles and visual props to sites nationwide (US Army Hum V's and Flight Simulators)
Provided consumer feedback, event summaries, and photos for company websites and meetings
Managed and submitted staff weekly expense reports, time sheets, travel & hotel request forms.
EDUCATION & INTERNSHIP BACKGROUND
June 02 – August 02
The Vital Group – New York, NY
Special Events Coordinator Assistant
Assisted coordinators with promotion and execution of Tommy Hilfiger Jones Beach Concert Series.
Performed on site assistant duties during execution of Tommy Hilfiger celebrity basketball game and fashion show.
August 99 – January 02
Morris Brown College - Atlanta, GA
Completed 50 credits (2 years) of coursework towards degree in Communications.
References Available Upon Request