"Math is Hard!" The effect of gender priming on women's attitudes
In three studies, we examined the effect of a self-relevant category prime on women’s attitudes towards the gender-stereotypeddomains of arts (positively stereotyped) and mathematics (negatively stereotyped). In Study 1, women who were subtly reminded of
the category female (Study 1a) or their gender identity (Study 1b) expressed more stereotype consistent attitudes towards the aca-
demic domains of mathematics and the arts than participants in control conditions. In Study 2, women who were reminded of their
female identity similarly demonstrated a stereotype-consistent shift in their implicit attitudes towards these domains relative to
women in a control condition. The potential role of the working self-concept in mediating social category priming effects as well as
the practical implications of these findings are discussed.
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