Membership Millionaire Ecourse Vol2

Membership Millionaire
Marketing Tips – Volume 2





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© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com

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Membership Millionaire Marketing Tips
Covered in this Report



1. The Most Profitable Exposure Your Membership Site Will Get

2. The Importance of Quality Web Content – And How To Get It

3. 12 Tips To Optimize Your Membership Site For Search Engines

4. 3 Simple Steps To Profitable Press Releases

5. 3 Great Ways to Generate Tons Of Traffic

6. Is A Pay Per Click Campaign In Your Future?

7. Web 2.0 Concepts To Keep Your Members Coming Back Again
and Again and Again

8. Get Your PhD In Newsletter Marketing

9. The Secret To Providing Superior Customer Support

10. 2 Must Haves For Customer Friendly Membership Sites












© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com

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Tip #1

The Most Profitable Exposure Your Membership Site Will Get

Word of mouth publicity is probably the most profitable exposure your membership site will
get.

Word of mouth recommendation is more valuable to you than any affiliate program for one
very simple reason. If a marketer says that your site is great, that is seen as marketing. If a
member says that your site is great, that is seen as fact. Word of mouth is significantly more
powerful than the strategic marketing you pay for.

Word of mouth marketing means more than one person speaking with another to discuss or
promote your website. Email, forward to a friend, forums and chat rooms, and blogging are
fantastic word of mouth means of promoting your site as are testimonials and reviews.

What are the keys to successful word of mouth promotion?

First and foremost…you must offer a valuable membership site.

Your members will only promote your site if they feel they are getting good value for their
subscription. Increase the value of your membership by:

Providing quality, up-to-date content and make sure you post new content and articles on a
regular basis.

Offering your members free downloads, such as e-books and seminars, and make sure they
know what they are worth.

Send out newsletters telling your members when new material is going to be available on the
site and what it will be. Make sure that the release date for the new material is after they
have to renew their subscription so they keep their membership for another month.

Provide free, downloadable content.

Operate a successful forum that offers multiple benefits like problem solving, announcements,
shared experiences, lively discussion and special offers for members only.

Secondly, embrace and support your relationships with other businesses and internet
marketers.

If you form good relationships with other internet marketers, businesses, and even your
mentors and coaches, there is a good chance they will mention your name and your
membership site in their newsletters and other communications without charging you a
commission.

Of course, for a successful mentor to recommend your site to their customers they have to
like it and you have to make use of their methods. They will not risk their credibility by
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referring their mailing list to your membership site if they do not consider it to be of high
quality.

Here are some tips for increasing your word of mouth exposure:


• Make your site interesting; nobody will want to talk about a dull site however useful they
find it.

• Earn the trust and respect of your members. They will not recommend you if you have let
them down or made promises you haven’t kept.

• Give bonuses for referrals or increase the value of their membership.

• Make it easy for them to talk about you. Bear in mind that any e-mail or newsletter you
send may be forwarded to a friend or colleague as a recommendation to your site. Make
sure you include a link to your site.

• Give them something specific to talk about such as a special offer or promotion.

• Respond to what they say about you. If you find people are talking about your site on a
blog join in and thank them.



Tip #2

The Importance of Quality Web Content – And How To Get It

Search engine optimization is crucial to get traffic to your membership site. You likely already
know this because it’s difficult to avoid. Everyone and their brother has an idea about how to
best go about getting your membership site listed high on the search engines. The truth is
actually much simpler. The truth is that content always has been and is still the key to search
engine optimization.

Good content is the best way to keep the search engines happy

What type of content must you have? The best, of course!

Okay, here’s what you really need:

• Articles
• Product
reviews
• How-to
guides
• Reports
• Seminars / Training courses
• Discussion
Forums
• Blogs
© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com

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Use unique content everywhere, or at least everywhere that you can.

The duplicate content issues have gotten a little bit out of hand and overall you can still use
reprint articles and PLR content as a good way to get traffic to your site. However, try to
include your own unique content as well. To be classed as unique, your webpage text needs
to be at least 30% different than any other webpage on the internet.

Similarly, if you use PLR (Private Label Rights) material, alter this to make it unique content.
Although less people will have access to this material, many of them will use the material as it
is without making any changes. You’ll definitely want to change the Title Tag and perhaps the
first few sentences of the article.

Ideally you want to create content for your membership site from scratch, to make it targeted
and relevant to your audience. If you do not want to produce the content yourself, hire a
ghostwriter.

Add new content constantly!

To maintain a high page rank with the search engines, webmasters need to regularly add new
content to their websites.

This won’t be an issue for membership site owners, who will have to add new content
frequently just to ensure their members continue to pay their subscription.

A blog is a great way to add content to your site on a regular basis. Post something on your
blog at least once a week, but more often if possible. Encouraging your members to
comment on your blog may give you ideas for follow up blog posts, and will also increase your
search engine ranking as you will see below.

Encourage, entice, and even bribe your members to submit content.

Having other people submit content for your site will help to increase your traffic flow. Get
your members to add content to your site in the following ways:

1. Discussion forums

Encourage them to post on discussion forums. You will need software that allows
forum posts to be picked up by search engines to make this effective.

2. Blog comments

Allow them to add comments to your blog. Preventing blog spam may require specific
software and give your members a code to enable them to post comments.

3. Product reviews

You could ask members to review your products after they purchase. Of course you
need to make sure you have quality products to avoid negative reviews.

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4. Articles and ideas

Ask your members to submit relevant articles and ideas to you site. Always give them
credit for any material you use. Perhaps you could run a members’ contest and give a
suitable prize or monetary reward each month for the best article or tip submitted.





Tip #3

12 Tips To Optimize Your Membership Site For Search Engines


1. Use unique content wherever possible

PLR and free reprints can be modified to look original to the search engines. To be classed
as unique, the copy must be at least 30% different than any other webpage on the internet.
In addition to free reprints and PLR, it pays to also create content for your membership site
from scratch. Outsource this task to a ghostwriter to save time.


2. Add new content regularly

To maintain a high page rank with the search engines, and a quality membership site,
webmasters need to regularly add new content to their websites. A blog is a great way to add
content to your site on a regular basis. Encouraging your members to comment on your blog
may give you ideas for follow up blog posts, and will also increase your search engine
ranking.

3. Choose the perfect keywords

• Select specific keyword phrases that are relevant to the webpage you are optimizing
rather than general terms. Although general terms draw more searches, there is a lot of
competition for them and it will be difficult to get your page a high ranking.

• Specific keyword phrases will get typed in less often, but you will get more targeted traffic
and a higher page ranking for these phrases.

• Look at what your competition is doing. Check out at least the top ten results for your
keyword phrases on various search engines. Look at the source html codes and meta-
tags on your competitors web pages to get some ideas.

4. Don’t jam in the keywords but consider your keyword density

The optimal keyword density is unclear, but many recommend aiming for 3% and 7% to get
the most traffic without being penalized by the search engines. Keep in mind that both
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search engines and your readers prefer quality content that flows over keyword stuffed
articles.

5. Put them where they count - keyword prominence

Prominence refers to where you place your keyword phrases on your webpage. Search
engines will put a higher value on keywords near the top of the page, so make sure your first
paragraph is keyword optimized as well as your Title and H1 tags.

6. Keep them together - keyword proximity

While you do not have to keep all the words in your keyword phrase together for search
engine optimization, keeping them close together will add search engine value.

7. Don’t forget to vary your keywords - LSI

In addition to keywords, search engines look for phrases that they expect to see relating to
that keyword on the webpage. The presence of these phrases increases your search engine
ranking.
LSI is designed to make sure keywords are used in context and that irrelevant content that is
stuffed with keywords is penalized.

8. Dynamic Linking

To achieve a high search engine ranking it is important to get other sites to link to your
membership site. These will be one way links, or reciprocal links, where you link to another
site in return for them linking to you.

9. Don’t make them stop to ask for directions.

Structure your site so it’s easy to navigate. If a person can easily find their way, then the
search engine spiders will also have an easier time getting around your web pages.

Make sure your membership site has a site map and that all major pages of your site are
easily accessible from your members’ home page.

10. Captivate with attention grabbing headlines.

Use informative headlines throughout your webpage content, including your keyword phrases
where appropriate.

11. Tag, you’re it.

Include descriptive Alt tags on your graphics. These need to make sense and explain what
the graphic is, but you’ll want to also include your keywords if possible.

12. Tag, you’re it again…

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Use descriptive title tags on all of your web pages to show what the page is about. Limit
these to 59 characters. Add descriptive description tags to all web pages, and limited to 150
characters.




Tip #4

3 Simple Steps to Profitable Press Releases


Step #1 - Newsworthy Websites Generate Great Press

A successful publicity campaign using a press release requires a good story. You need to
come up with something original about your site that will be interesting to the general public
and not just to people involved in your niche subject.

Two ways to get interest in your press release are:

1. Relate your press release to a topical issue that has recently had a lot of media
coverage. Tie it to anything - as long as it has relevance to your membership site.

2. Tie your press release into a particular event, exhibition or tradeshow that somehow
relates to your niche subject.

Step #2 - Follow the Format

Title

Cover the most interesting aspect of your press release in as few words as possible. Make it
punchy and attention grabbing, with maximum impact.

Subheading

This is your chance to add some detail about what your press release is about without
spoiling the effect of your forceful heading.

Lead paragraph

This will be a factual paragraph giving all the details of your story. It will answer the questions
who, what, where, when, and how. If the editor has read further than your title, this paragraph
will make up his or her mind about whether to use your press release.





© 2007 All Rights Reserved: Power House Technology, LLC - Published by MembershipMillionaire.com

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