Metrics for Social Games by David King and Siqi Chen

metrics for social gamesdavid kingsiqi chengreen patchserious businessmetrics are a force multiplierbut you need to have something to multiply!can’t replace a good productcan’t replace creativity, art, designcan’t replace qualitative metrics (user sentiment, net promoter score, etc)the business of social games(life time value - user acquisition cost) X scale = profit** these variables are not independentuser acquisition costsvirality, retention, cross promotion, marketing etc life time valueretention, quality, flow, mechanics, theme, payments, etc 3 ‘A’s of metricsactionable, accessible, auditableactionablebuild a framework for experimentation, not vanityemphasis on split testing and actionable insightsaccessibleon demand experimentation capabilitiestimely, transparent and accessible reportingseparate metrics infrastructure as much as possibleauditablesanity check against other data sources: db, google analytics, facebookwhy companies are metrics focusedsimple math: linear improvements yield non-linear results