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Michigan Telemarketing Fraud and "Do Not Call" List: An AARP ...

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Michigan Telemarketing Fraud and “Do Not Call” List: An AARP Survey Data Collected by EPIC/MRA Report Prepared by Jennifer H. Sauer AARP Knowledge Management Copyright AARP, 2001 AARP Knowledge Management 601 E Street NW Washington, D.C., 20049 HTTP://RESEARCH.AARP.ORGAARP is the nation’s leading organization for people age 50 and older. It serves their needs and interests through information and education, advocacy, and community services, which are provided by a network of local chapters and experienced volunteers throughout the country. The organization also offers members a wide range of special benefits and services, including Modern Maturity and My Generation magazines and the monthly Bulletin. Acknowledgements AARP staff from the Michigan State Office, Public Policy Institute, and Knowledge Management contributed to the design of this study. Special thanks go to Steve Gools, Michigan State Director, and Ed Sarpolus and Bernie Porn of EPIC/MRA. Jennifer H. Sauer, Knowledge Management, was the project manager. For more information, contact Jennifer H. Sauer at (202) 434-6207. Michigan Telemarketing and “Do Not Call” List: An AARP Survey Background The AARP 2000 Michigan Telemarketing Fraud Survey1 found that seventy-one percent of registered voters thought current state and federal laws regulating the telemarketing industry should be stronger. A similar percentage (72%) said they were in favor of key legislative proposals to regulate telemarketing companies. Of the seven provisions described in this survey, establishing a “do not call” list was highlighted more frequently than any other as an important reason to support telemarketing legislation. The AARP 2001 Michigan Telemarketing and “Do Not Call” List Survey goes beyond the previous year survey to investigate the degree of support for strengthening the state’s telemarketing legislation to include the option of a state-wide “do not call” list. Specifically, the survey explores Michigan residents’ !"Impressions of telemarketing calls !"Support for Michigan telemarketing laws to include a “do not call” list !"Probability of putting their name on a “do not call” list !"Willingness to pay for a “do not call” list service Highlights Voters View Telemarketing Calls As Intrusive Eighty-one percent of voters Impressions of Telemarketing Calls polled express negative (n=600)Invasion of impressions toward privacy/intrusion70%telemarketing calls: 70 percent view them as an invasion of Consumer rip-off11%their privacy and an Valuable consumer unwelcome intrusion and 11 information5%percent say they are a Opportunity for consumer rip-off. 4%consumer bargainsApproximately three-quarters Other(74%) age 50 and over view 3%telemarketing calls as Unsure/Refuse7%intrusive, compared to a slightly lower percentage of 0%20%40%60%80%100%younger respondents (64%). 1 AARP Michigan Telemarketing Fraud Survey, February 2000. Administered by EPIC/MRA Statewide Poll #78. Michigan Telemarketing Fraud and “Do Not Call” List: An AARP Survey 1 Voters Strongly Favor “Do Not Call” List Most (88%) of the voters polled Support For "Do Not Call List"strongly or somewhat favor a new (n=600)state law that would give people the Somewhat Strongly option of placing their name and FavorFavorphone number on a “do not call” list. 15%73%Respondents do not differ by age, income, or gender in their level of Strongly support for this initiative. Oppose4% Somewhat Oppose 3% Unsure/ Refused 5% Voters Will Place Name and Phone Number on “Do Not Call” List Almost three-quarters (73%) of registered voters say they are very (59%) or somewhat certain (14%) that given the option they would place their name and phone number on a “do not call” list. Level of certainty is high across all categories of age, gender, and income. Voters Do Not Want to Pay For “Do Not Call” List Of those voters who would place their Willingness To Pay For "Do Not Call" List(base=505)name and number on a “do not call list” one-half (50%) are not willing to pay a 60%50%fee. Another half say they are either 50%willing to pay a fee (27%) or unsure 40%27%(23%) about paying a fee to maintain 30%23%and administer a “do not call” list. 20% 10%Respondents do not differ by age or 0%income in their reluctance to pay for this Willing To Pay aNot Willing ToUnsureservice, but men are significantly less FeePay Feewilling than women to pay for a “do not call” list (54% vs. 46%). Those who report incomes under $30,000 are more likely than those with incomes between $45,000 and $75,000 to say they are unsure about paying for a “do not call” list (27% vs. 16%). Twenty-three percent of those with incomes of $75,000 per year or more say they are unsure about paying a fee for this service. Michigan Telemarketing Fraud and “Do Not Call” List: An AARP Survey 2 Conclusions The findings from this survey offer strong support for a new telemarketing law in Michigan that would provide voters with the option of placing their name and phone number on a “do not call” list: 88 percent of registered voters in Michigan say they strongly or somewhat favor this legislation. Most voters (81%) surveyed view telemarketing calls as an invasion of their privacy and an unwelcome intrusion (70%) and a fraudulent consumer rip-off (11%), over half (59%) are very certain they would place their name and number on a state-wide “do not call” list. Although one-half (50%) say they are not willing to pay a fee to maintain and administer this service, about one-quarter of the voters say they are either willing to pay a fee (27%) or they are unsure (23%) about paying a fee for a “do not call” list. Methodology AARP commissioned EPIC/MRA, an independent research and consulting firm based in Michigan, to include questions in their March 2001omnibus poll. With a sample of 600 registered voters age 18 and older, the survey has a sampling error of + 4.0 percent. This means that in 95 out of 100 samples of this size, the results obtained in the sample would fall in a range of + 4.0 percentage points of what would have been obtained if every registered voter age 18 and older in Michigan had been surveyed. For more information, contact Jennifer H. Sauer, AARP Knowledge Management at (202) 434-6207. Michigan Telemarketing Fraud and “Do Not Call” List: An AARP Survey 3 ANNOTATED QUESTIONNAIRE SPECIAL EPIC x MRA STATEWIDE POLL (NL88) -- MARCH 2001 SURVEY RESPONSES FOR AARP QUESTIONS – N = 600 SAMPLING ERROR = ±4.0% SEQUENCE# ________ ZIPCODE: _________ DATE: ___/ / _ PHONE# ____ INTERVIEWER ____ _ COUNTY # _ JURIS _________WARD _______ PRECINCT # ________ ===================================================================== Hello, this is (NAME) from EPIC-MRA, a Lansing based survey research firm. We’re conducting a random survey with voters in Michigan about national, state and local issues. I’d like to take a few minutes of your time to include your opinions. ===================================================================== We need to have a balance of men and women in this survey, and we also need to have young voters represented. May I please speak to the youngest [MALE/FEMALE, depending on quota specified on list] registered voter, aged 18 or older who is at home now? IF YES: REPEAT INTRODUCTION FOR NEW RESPONDENT & CONTINUE. IF NO, ASK: “Is there any other [MALE/FEMALE, as specified] registered voter, 18 years or older, who is at home right now?” IF NOT, TERMINATE INTERVIEW. Are you currently registered to vote at the address I am calling? If YES --- CONTINUE WITH Q. 01 IF NO --- “Is there another [MALE/FEMALE, as specified] registered voter at home who I can talk to?” If not, TERMINATE INTERVIEW. 31. Thinking about the phone calls your household receives from telemarketing firms, which of the following statements best describes your impressions of these phone contacts: They are… [READ (1) TO (5) BELOW – ROTATE (1) TO (4)] 5% A valuable source of consumer information 4% A great opportunity to take advantage of consumer bargains 70% An invasion of your privacy and an unwelcome intrusion 11% A fraudulent consumer rip-off 3% Or something else (Please specify):_________________________________ 6% Unsure (Do not read) 1% Refused (Do not read) 32. [Did not ask question 32] Michigan Telemarketing Fraud and “Do Not Call” List: An AARP Survey 4 33. Would you favor or oppose a new law in Michigan that would give people the option of having their name and phone number placed on a statewide “do not call list” so that telemarketing callers cannot call you? [IF FAVOR/OPPOSE] Would that be strongly or somewhat? 73% Strongly favor 15% Somewhat favor 3% Somewhat oppose 4% Strongly oppose 4% Unsure (Do not read) 1% Refused (Do not read) 34. What are the chances that you would have your name and number placed on a “do not call list” – are you very certain to have your name and number placed on the list, somewhat certain, likely, or not likely to have your name and number placed on a list? 59% Very certain 14% Somewhat certain 8% Likely 16% Not likely --------- SKIP Q. 35 3% Unsure (Do not read) --% Refused (Do not read) SKIP Q. 35 35. Would you be willing or not willing to pay a fee to maintain and administer a “do not call list” for telemarketing companies? 27% Willing to pay a fee 50% Not willing to pay a fee 23% Unsure (Do not read) --% Refused (Do not read) 42. Could you please tell me in what year you were born? [RECORD YEAR HERE AND THEN CODE BELOW] 4% 18 to 24 years -- (1977 to 1983) 3% 25 to 29 years -- (1972 to 1976) 6% 30 to 35 -------- (1966 to 1971) 8% 36 to 40 -------- (1961 to 1965) 19% 41 to 49 -------- (1952 to 1960) 14% 50 to 55 -------- (1946 to 1951) 16% 56 to 64 -------- (1937 to 1945) 28% 65 and over ----- (1936 or before) 2% Don’t know/Refused Michigan Telemarketing Fraud and “Do Not Call” List: An AARP Survey 5 48. Would you please tell me into which of the following categories your total yearly household income falls --- including everyone in the household? Please stop me when I get to the category that applies to you? (READ LIST --- 1 to 7) 6% Under $15,000 11% $15,000 to $30,000 14% $30,000 to $45,000 17% $45,000 to $60,000 11% $60,000 to $75,000 9% $75,000 to $100,000 9% Over $100,000 4% Retired (volunteered - ASK: But is there an income category I read that would apply to your household?) 19% Refused 51. Sex of respondent (BY OBSERVATION ONLY) 47% Male 53% Female Michigan Telemarketing Fraud and “Do Not Call” List: An AARP Survey 6 Document Outline
  • Cover
  • Title Page
  • Acknowledgements
  • Background
  • Highlights
    • Voters View Telemarketing Calls As Intrusive
      • Figure: Impressions of Telemarketing Calls
    • Voters Strongly Favor "Do Not Call" List
      • Figure: Support For "Do Not Call List"
    • Voters Will Place Name and Phone Number on "Do Not Call" List
    • Voters Do Not Want to Pay For "Do Not Call" List
      • Figure: Willingness To Pay For "Do Not Call" List
  • Conclusions
  • Methodology
  • Annotated Questionnaire

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