Why MMS Makes For A Great Marketing Tool!
With the kinks in multimedia messaging being ironed out, MMS is proving to be a haven for
savvy marketers. In this article, Linda Mentzer tells you why!
Multimedia messaging has been around since the early 2000's and despite a few hiccups during
its inception the technology has spread like wild fire with over 1.5 billion users as of 2010. The
service generates almost $26 billion a year and that figure is on the rise with the introduction of
4G, high-resolution camera phones.
What makes MMS such a great marketing tool is that you it features the lightning fast delivery
times of SMS along with added features that include images, video, audio and animation. This
allows you to deliver more powerful advertisements that can engage the recipient on multiple
sensory levels. The following article will explain why MMS is such a handy marketing medium,
regardless of your product or service.
While SMS only manages to send a plain text message, MMS allows you to generate far more
user interest with richer message content. Videos and interactive media are a much stronger
advertising medium, especially when delivered to a mobile platform. This in turn will boost your
response rates and result in higher sales.
Viral Marketing Power
Given the marketing power of MMS, your messages have a much higher probability of going
viral. Users aren't very likely to forward a simple, 160-character offer or discount notification to
everyone in their address book. An engaging video or picture coupled with marketing content,
however, is a sure-fire way to raise brand awareness and increase recall value.
Less than 25% of users, worldwide, use smart phones. On the other hand 90% of today's
phones can view, create and send an MMS. This allows you to craft an interactive experience
that almost the entire mobile user community can engage with through a relatively inexpensive
platform. Plus, user-created content can go a long, long way in promoting your brand.
Since MMS supports user created content, you have the option to create contests and forums
where users can showcase videos, images, animations, etc. This can build consumer trust, and
when paired with a link to a web address, boosts your web traffic significantly.
Multimedia marketing gives you much better scope for targeted campaigns that plain-text SMS.
With much richer content platform comes the ability to craft messages that can create a
desired impact on specific audiences. You can use this advantage to segment your prospects
and carry out a sustained, targeted marketing campaign.
Mobiles are a personal communication device that most people carry about with them at all
times. By investing in MMS marketing you gain the ability to send interactive and engaging
messages directly to a consumer and achieve nearly 100% open rates. Plus, you dispense with
the need to pass through a gazillion spam filters.
You can combine multimedia marketing with other digital marketing endeavors like social
media to deliver a seamless advertising experience. In addition you can post offers, new
products and even send personalized greetings to your customers via MMS and direct them to
larger, more powerful marketing mediums like a website or an online catalogue.
About the Author:
Linda Mentzer is a published author and senior marketing manager for an information
management company that has helped sell thousands of software products on a global scale.
With over 11 years of experience in electronic marketing techniques, Linda has authored
articles for several leading business journals, worldwide.