Mobile Commerce in India – Issues and Strategies

Mobile Commerce in India
Mobile Commerce in India –– Issues and Strategies
Issues and Strategies
Dr.
Dr. Sumesh
Sumesh Raizada
Ph.D
Ph.D, MBA, B.E.(Electrical)
, MBA, B.E.(Electrical)
JIMS
JIMS –– Jagan
Jagan Institute of Management Studies,
Institute of
Rohini
Rohini, Delhi
, Delhi

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Scope
• It shall

b
riefly
b
briefly discuss the

M Commerce
-
scenario
scenario
scenario in
in India a
nd
and its
its
various applications
• It shall look into the issues that impede the growth of M
It shall look into the issues that impede the growth of M--commerce
commerce
and shall suggest suita
gg
b
est suita le remedial measures
b
• It shall conclude by suggesting strategies for successful
implementation of M
implementation of M--commerce in India
commerce in India
Dr.Sumesh Raizada

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Background
• Mobile or M
Mobile or M--commerce as is popularly called relates to the
commerce as is popularly called relates to the
commercial transactions through mobile equipment such as cell
phone or persona
h
l di

i
g tal assistant
stan
• A m
obile
m
mobile phone user
user can
can
can avail o
f
o
of d
ifferent
d
different value a
dded
added
added services
services on

his handsets, such as booking travel or cinema tickets, remittance,
getting traffic updates or trading stocks
• With phenomenal growth of mobile communication in India, M
With phenomenal growth of mobile communication in India, M--
Commerce is
is
is likely to

to replace E
commerce
-

commerce in
in t he
the near
near future
• Telecom and IT firms are nowada
Telecom and IT firms are nowadays develop
s develo in
p g
in innovative mobile
g
applications in order to capture the higher market share
applications
Dr.Sumesh Raizada

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M
M--Commerce Applications
Commerce Applications
Dr.Sumesh Raizada
Source : www
ce :
.
www ee--zzest.net/j2me.html

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Applications of M
M--commerce
commerce
a) Mobile Ticketin
b
g
ile Ticketin
Air or train tickets, Cinema tickets, Check in at the airports/
Parking
b) Mobile vouchers, coupons and loyalty cards
Vouchers, coupons or
h
loyaltlt
d
y car
t
s, h
th
h
roug a v
h
i t
r ual t oken sent t o
the mobile phone for availing discounts or concessions at the point
of sale
c) Content purchase and delivery
Picture, music,
music g
ames
g
,
ames ring--tones or even movies download
g tones or even movies download, over
the mobile phones
Dr.Sumesh Raizada

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Applications of
Applications of M
M--commerce
commerce
d) Location-
Location based s
ervices
services
Location specific services such as traffic directions, local maps,
essential utilities, local weather updates, directory services, etc.
e) Information services
Update
d d
k
news, stoc
l
quotes, sports resu
f
ts, inancia
f
l d
ata, etc.
d
A travel route map may also be provided to the user on his mobile.
f)
Mobile banking
Customers may access their respective accounts or
p
conduct
transactions such as money transfers, bill payment, etc. through
mobile
Dr.Sumesh Raizada

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Applications of
Applications of M
M--commerce
commerce
g) Mobile brokerage
g
Latest updates on the stock movement, buying and selling tips on
various stocks, online trading
h) Auctions / opinion poll
Low
Low--bid auction by the consumer to telemarketing schemes,
bid auction by the consumer to telemarketing schemes,
l
l
ottery or on iline games, opi i
n on pollll f
s or te
f
levision shows, etc.
h
i)
Mobile purchase

Online shopping through any location.
Cost s
avings
savings for


for Retailers i n
in m
anpower
m
manpower printing
,
t he
the publicity


publicity
literature, infrastructure, etc.
Dr.Sumesh Raizada

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Applications of
Applications of M
M--commerce
commerce
j) Mobile marketing and advertising
Mobile communication is used for advertisement and sales
promotion t
, hrough
through sms mms
,

mms or
or recorded
recorded calls
calls
k) RFID enabled devices
Handheld device helps the user to gather information about the
RFID tagged products in the supermarkets
The service providers generally earn revenues on SMS, MMS or on
The service providers generally earn
downloading o
f
o
of
of the
the contents

Dr.Sumesh Raizada

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Applications of M
Applications of M--commerce
commerce
Dr.Sumesh Raizada
Source: mobpex.com/products.html
oducts

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Applications of M
Applications of M--commerce
commerce
Dr.Sumesh Raizada
Source : htt
ce : p://www.turboer
://www
p.
p com/en/picts/m
com/en/picts/m--comm03.j
comm03.jpg

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