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Music Matters to MTV 2008

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Added: April, 25th 2011
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Tags: trends, future, music, asia, mtv, youth, trend, marketing, young, 2009, matters, tv, online, digitalmusic, digital, mtv youth survey, media, social
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WHAT MATTERS anyWAY?THIRD ANNUAL MUSIC MATTERS 08SURVEY200620072008HONG KONGHONG KONGHONG KONGSINGAPORESINGAPORESINGAPORETAIWAN TAIWAN TAIWAN KOREAKOREAKOREACHINACHINA CHINA PHILIPPINESPHILIPPINESINDONESIA INDONESIA MALAYSIA MALAYSIA THAILANDTHAILANDINDIAINDIA AUSTRALIAVIETNAM20062007200815 to 3415 to 3415 to 34URBANURBANURBANMIDDLE CLASSMIDDLE CLASSMIDDLE CLASSN=1500N=3857N=5741SYNOVATESYNOVATETNSMARCH 2006MARCH 2007MARCH 2008CONTENT EXPLOSIONRISING MUSIC PASSIONLOCAL PREVAILSMM DIGITAL CONTENT MOBILE TAKES OFF2 0 0 8 CONCERTS EMERGEWHAT MATTERS ?WHAT’S HOTSPENDING TIME ONLINE +56%LISTENING TO MUSIC +53%USING MY MOBILE +49%SENDING EMAILS +41%SOCIAL NETWORKS +37%WHAT’S NOTSPENDING $$$ ON MUSIC -36%WATCHING TELEVISION -46%PLAYING CONSOLE GAMES -50%SOURCE: MTV Circuits of Cool. 16 Country. 2007 (% Doing More, Doing Less than Past Year)LOVING MUSICMUSIC PASSION IS AT AN ALL TIME HIGH ... 93% OF ASIAN YOUTH ARE PASSIONATE ABOUT MUSIC ... SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries