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Online Shopping in India - Current Trends

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Though a development in the internet has been happening in India, it took quite some time for e-commerce to have a stable base in the country. Online shopping in India is gradually increasing its pace.
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  • Added: June, 27th 2011
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Online Shopping in India - Current Trends

Though a development in the internet has been happening in
India, it took quite some time for e-commerce to have a stable
base in the country. Online shopping in India is gradually
increasing its pace. It could be that the slow internet penetration
is a hindrance, that online shopping is restricted only to huge metro cities. However, today with
more and more people being cyber savvy, online shopping is gaining prominence amongst

Owing to certain technological challenges, you will find only a small section of merchants
involved in online purchases. The main obstacles are low computer penetration in India,
amount of debit or credit card holders being few and certain unfavorable tax regulations. Not
many online shopping websites in India offer the option of cash on delivery. Another important
trend is that, not all customers are willing to disclose their financial statements and data online.
These have been major factors hampering the development and expansion of online business.

On the other hand, if analyzed from a wider perspective online shopping holds a huge potential
in India. Numerous ecommerce analysts and researchers are of opinion, that it has the potential
to reach about $100 billion or more in the forthcoming years. There are several enterprises, of
both small as well as large scale, that are willing to experiment with idea of B2C and B2B
websites on the internet in a huge way.

Another factor that has been holding people back from indulging in
online shopping in India is the inhibited mindset. People unwontedly give
into ambiguous beliefs of the products sold online not being of proper
quality and faulty billing systems. Online shopping portals today practice
stringent and systematized billing processes and the products offered are
of the same quality akin to that of a mall. Sometimes, online shopping websites offer attractive
discounts and packages and display products or gadgets that are otherwise not available in the
shopping marts.

Given the present situation, where online shopping in India developing
gradually, people purchase objects such as electronic gadgets, books, air
and rail tickets, attires and designer apparels, audio cassettes, CD's,
computer peripherals, online gifts, showpieces, paintings, gift vouchers, gift
articles and many others. However, if developed and operated correctly
there could be other luxury as well as necessity products too that can be
purchased online.

Most online shopping websites in India offer detailed product information so that a customer
can take time to read and select the item that best fits his bill. A greater advantage that online
shopping has over conventional shopping is that you can shop anytime from anywhere. You can
access it 24 x7 within the comfort zone of your home. This is apt for customers who are

frequent travelers or keep a busy schedule and does not have much time to be in the mall to
shop. In addition to that, there is a 24 x 7-customer care service to address all your queries. So
if you have not yet had an experience of online shopping, do it today. Happy shopping!

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Online Shopping in India - Current Trends



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