pdf Machine Broadgun Software

Corporate Guidelines
pdfMachine™
BY Broadgun Software

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pdfMachine™
BY Broadgun Software
Introduction
This manual sets out guidelines and specifications for the successful reproduction of the visual identity
of Broadgun Software and Pdf Machine. These guidelines apply to all communication applications. Our
corporate identity is a vital tool in an effort to present ourselves in the marketplace, enabling customers
to recognise our products and our services. The corporate identity is our public face, therefore it is
imperative that we maintain its integrity at all times.
This manual aims to lay down clear guidelines showing how our corporate identity can be consistently
presented to the public through all aspects of our operation.
Under no circumstances should any work be undertaken without knowing or understanding the guidelines
set out in this document. The value of a consistently applied visual identity should never be underestimated.
First impressions may often be lasting ones. This logo plays an important communication role in assisting
brand recall.
The Broadgun Software, Pdf Machine logo comprises two elements
> Broadgun Software logo type
> Pdf Machine logo type
A minimum size has been determined for the logo. The logo should never appear any smaller than 30mm
in width. If the logo is scaled any smaller there may be legibility problems. The logo must never be
redrawn or modified in any way. Digital files of the logo are available on request.
To maximise brand recognition and recall it is important that the logo is always produced consistently.
Never create your own logo. Always used the logo supplied.
Logo Colours
Colour is an integral part of the corporate identity. 032 PMS red and black are the two colours making
up our corporate colours. To maintain the integrity of the corporate identity it is essential that these colours
are matched visually to these PMS colours.
Black
70% Black
PMS 032

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Whenever possible, the logo should be used in 2 colours and appear on a white background
When it is not possible or practical to use the logo in the corporate colours, it is permissible to present
it in a single colour. This must be black. Whenever possible, the logo should be used in 2 colours and
appear on a white background
When it is not possible or practical to use the logo in the corporate colours, it is permissible to present
it in a single colour. This must be black.
pdfMachine™
BY Broadgun Software
Logo and Name Variations
Below are examples of what not to do with the logo.
pdfMachine ™
BY Broadgun Software
Different type faces
Bad reproductions
pdfMachine™
BY Broadgun Software
BY Broadgun Software
pdfMachine™
Altered proportions
Logo with missing elements Incorrect placement
pdfMachine™
pdfMachine™
BY Broadgun Software
BY Broadgun Software
Incorrect or reversed colours
Stippled/Tint

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Corporate Typeface
The corporate typefaces and supporting files for the Broadgun Software and Pdf Machine brand is
Helvetica Compressed, Helvetica and Eras. No other type face can be used for the corporate typeface.
Careful consideration needs to exercise to use the right weight for a particular application.
Eras Ultra
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
Eras Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
Helvetica Compressed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
Glossary of Terms
Visual Identity Guidelines
Guidelines which govern the use of the basic elements through a range of applications to ensure a unified
and consistent identity.
Brand Identity
A brand is a combination of attributes, tangible and intangible, that drives perception.
Icon
A symbol identifying with a brand or identity.
Logotype
A group of words or letters designed especially to represent or be associated with the company.
PMS Colour
PMS stands for ‘Pantone Matching System’ which is an internationally recognised system of colour
specification in print.
Reversed
White letters or graphics over a coloured background/photograph.
Stipple
A percentage of a colour
Corporate Typeface
A typeface which is exclusively used in Broadgun’s brand communications.
Point
A unit of measurement relating to size of type. One point equals 1/72 of an inch.
Kerning
Kerning is where individual/or paragraphs are manually spaced.

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