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Art 4023: Digital Design: Flash

Assistant Professor: KRISTINE HWANG

Projects

KHwang@kennesaw.edu

PROJECT 2
INTERACTIVE PROMOTIONAL AD FOR A PRODUCT


DESCRIPTION:
Create an Interactive Promotional Advertising for the specific product. You need to
choose one specific product to promote through website or CD-ROM. This advertising
wil have minimum 5 pages. Be Creative!!!

OBJECTIVES:
It is also important to have clearly defined objectives before beginning development on an
interactive promotional advertising. Do you want to highlight content, spark action, or
provide information? Clarify the objectives of your project first.


GRAPHICS DECISIONS:
The essential elements of an interactive project are text, images, graphics, audio, sound
effect, interactivity, easy navigation, etc.
During the planning stage, the fol owing questions should be addressed:
a. Who is your target audience?
b. What pictures or images do you plan to include?
c. Do new images or photos need to be produced?
d. What graphic elements are needed?
e. Do you need to develop messaging or content?
f. How wil you promote the chosen product?

CONTENT:
All photos and graphics should not only contain cleared content, but they should be
engaging, visually appealing, and presented at a level appropriate for the target audience.
Simple, easy-to-fol ow, and interesting interaction works best, with a single message or cal
to action.

GUIDELINE
Photo, Graphic, Text, Sound & Animation
Delivery Format: On-line and CD-ROM
Size: 600 x 400 pixels (min) or 955 x 600 pixels (max)

REFERENCES
* Ideas and Inspiration sections of IKEA website
* http://www.audileds.com
* http://web.vw.com/all-new-passat-experience/#

Kennesaw Sate University
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Art 4023: Digital Design: Flash

Assistant Professor: KRISTINE HWANG

Projects

KHwang@kennesaw.edu

SCHEDULE
DIGITAL PROCESS BOOK (PDF)

Must be turned in with the final. It should
Due: 02.27
include project guideline, any research,
Research of the chosen product and
definition of target market, competitors'
competitors, definition of target
information, flowchart, all thumbnail,
audience, written concept (project goal &
sketches and roughs, final screen shots,
design concept) & flowchart
time sheet (optional), notes and any

other information you used for the
Due: 02.29
project.
* Thumbnails for screens: main &

major subpage (2 sets of design)
1. Cover Sheet: Title of Project

2. Table of Contents
* Hand-Sketches for each screen
3. Project Guideline
(Detailed Layout - explanation of
4. Timesheet (optional)
interaction & color scheme)
5. Research

6. Concept
Due/Critique: 03.12
7. Definition of Target Market
Presentation:
8. Flowchart
* Flowchart & project goal (Tabloid
9. Thumbnails
size paper)
10. Sketches
* Comps: main page and 2 sub
11. Final Screen Shots
pages (computer output on

tabloid size paper)

Working on project on Flash
Archive DVD FOLDER STRUCTURE

* Assets
Due/Critique: 03.14
o Scanned Images
Presentation: Rough Design on Flash
o Digital Camera

o Stock photos
Due/Critique: 03.21
o Sound
PRESENTATION:
o Video
Final Promotional Advertising
* Fonts

* Working
Turn-in:
o FileName_010912.fla
* Presentation Boards: Final
o FileName_011112.fla
Flowchart and Screen Shots of
o FileName_011212.fla
the Final Project
* Final
* Archive DVD with a Digital
o FileName_013012_Final.fla
Process Book
* Website
* Final Project CD
o product.swf
o product.swf
o index.html
o index.html
o Projector files of the final (for
o Projector files of the final (for
mac & pc)
mac & pc)
* Digital Process Book

o ProcessBook.pdf
Kennesaw Sate University
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Art 4023: Digital Design: Flash

Assistant Professor: KRISTINE HWANG

Projects

KHwang@kennesaw.edu

Evaluation (Due: 02.27)





Name:


poor
exceptional
Research & Competitors
1 2 3 4 5
Concept: Project Goal & Design Concept
1 2 3 4 5
Definition of Target Audience
1 2 3 4 5
Flowchart
1 2 3 4 5

Total ___________/20

Evaluation (Due: 01.29)



poor
exceptional
Thumbnails (2 sets)
1 2 3 4 5
Rough Sketch (1 set)
1 2 3 4 5

Total ___________/10

Evaluation (Due: 03.12)



poor
exceptional
Final Flowchart & Project Goal
1 2 3 4 5
Comps: main page and 2 sub pages
1 2 3 4 5
Digital Screens
1 2 3 4 5

Total ___________/15

Evaluation (Due: 03.14)



poor
exceptional
Presentation: Rough Design on Flash
1 2 3 4 5

Total ___________/5

Evaluation (Due: 03.21)



poor
exceptional
Creativity
1 2 3 4 5 6 7 8 9 10
Technical Skill: ActionScript & Audio & Animation
1 2 3 4 5 6 7 8 9 10
Composition: Design Elements & Design Principle
1 2 3 4 5 6 7 8 9 10
Coherence: Consistency & Easy Navigation
1 2 3 4 5 6 7 8 9 10
Archive DVD & Digital Process Binder
1 2 3 4 5
Presentation Boards
1 2 3 4 5

Total ___________/50

Kennesaw Sate University
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