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PUBLIC RELATIONS
- Added: May, 17th 2009
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- Username: rika
- Name: rika
- Documents: 1302
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Public Relations
by: rika, 13 pagesThe targeted control of advertising, when combined with the relationship-building of public relations creates a solid business communications strategy that can deliver strong, sustained results.
Public Relations
by: rika, 96 pages“Public relations is now arguably becoming a global profession in an increasingly connected world where mutual understanding and harmony are more important than ever,” ...
Representing PR in the Marketing Mix A Study on Public Relations Variables in Marketing Mix Modeling
by: shinta, 35 pagesA recent report from the Council of Public Relations Firms revealed that the disciplines of corporate communications are converging (Rand & Rodriguez, 2007). Past norms rendering ...
Euro-Mediterranean Public Relations. A possible effect of globalization?
by: samanta, 25 pagesThis paper examines the possibility of identifying and building, through the aid of planned research, a Euro-Mediterranean public relations profession (or Med European pr). Today it is possible to ...
Using Public Relations Research to Drive Business Results
by: samanta, 13 pagesThis paper will primarily focus on tying public relations programs to business results. It examines how a variety of organizations have used PR measurement systems to demonstrate the business ...
Teaching Public Relations In a Crisis: The Terrorist Attacks on the United States
by: samanta, 12 pagesTeaching public relations in an undergraduate program requires the use of case studies and current events as examples. The terrorist attacks of September 11, 2001 provided a perfect case study in ...
Public Relations and the Rhetoric of Civil Society
by: samanta, 10 pagesThe intention of this paper is to build on a book by Anne Surma (2005). It takes some of Surma's ideas probably beyond what was originally intended in order to suggest their logical conclusions for ...
PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS
by: samanta, 24 pagesThis research examines perceptions on the relationship between public relations practitioners and journalists based on four categories of relationship: Satisfaction with contributions made to each ...
Great Public Relations is More Than Press Releases
by: sagefrog, 1 pagesSagefrog is a full service marketing, interactive and public relations company. We specialize in health, technology and business marketing for companies based in the greater Philadelphia and New ...
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