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Why You Should Avoid Link Farming to Increase Your Website ...
If you are marketing your business online or are planning to, then your priority is likely to be to get
to the top of the search engine rankings. This can be a difficult task, but with sufficient knowledge
on online marketing and hard work, it can be done.
A search engine like Google determines a websites ranking on a certain search phrase by taking
into account over 200 factors. Primarily this relates to onsite factors (content and structure of the
website in question) and offsite factors (what the rest of the internet 'says' about a website). A
popular method of offsite optimisation is back linking. A back link is a link on another website that
leads to your own. Many website owners become desperate in getting to the top of the search
engine rankings and will resort to spamming search engines to artificially increase their rankings. It
is vital to not neglect quality and website relevance in order to achieve short term ranking success.
If you are currently doing this, you should stop. This is called link farming and Google considers
this a form of spamming. If Google has not penalised you yet, then it is likely they will at some
point. Remember that your chances of getting a high ranking depend not only on the number of
your back links but also on the quality of these websites and the relevance of their content to your
own.
So what should you do?
Building a strong, reputable presence on the internet requires a sophisticated and long term
approach to online marketing. Any expert in SEO for Australian businesses will tell you that it is
worth the effort, and to avoid cheating or "black hat" methods. Approved SEO techniques will help
you establish a high website ranking that can sustain for a long period of time. An ethical SEO
company will never deploy 'black hat methods'.
Here are six ethical alternatives to link farming and black hat SEO techniques:
1. Submit to directories. Submit your website or some of your important web pages to search
engines, website directories, social bookmarks, etc. Many of these are free of charge.
2. Use ads. Advertise your website in established sites that allow for posting of ads such as ezine
advertising.
3. Write and publish quality articles. Write well-written articles about your website or product and
publish them on popular article directories. Make sure your articles are written with a
conversational tone to make them easy to understand. This will create an impression that you are
an expert in your field and will help boost your reputation.
4. Get updated. Always keep updated with search engine algorithms or the systems with which
search engines use to rank websites.
5. Monitor your competitors. Try to find out how websites similar to yours that are ranking
consistently well on the search engine results relating to your field.
6. Get an SEO specialist. Most businesses are best to rely on a professional SEO company than
attempt DIY SEO. The services provided by an SEO (Search Engine Optimisation) specialist will
likely prove to be invaluable for your business. Consult with your current web design company if
they also provide SEO services.
If you plan on developing your own business website make sure you have one that is not only
user-friendly, but also highly optimised for search engines, also known as SEO friendly. If you
have more questions about web design and SEO do not hesitate to contact us. We would love to
help jumpstart your success in your business.
About the company
The Web Showroom is a web design company that also provides business SEO for Australia. Our
web design and online marketing teams work hard towards client satisfaction.<br class="clear" />
A Constant Stream Of TRAFFIC To Your Website
If you are marketing your business online or are planning to, then your priority is likely to be to get
to the top of the search engine rankings. This can be a difficult task, but with sufficient knowledge
on online marketing and hard work, it can be done.
A search engine like Google determines a websites ranking on a certain search phrase by taking
into account over 200 factors. Primarily this relates to onsite factors (content and structure of the
website in question) and offsite factors (what the rest of the internet 'says' about a website). A
popular method of offsite optimisation is back linking. A back link is a link on another website that
leads to your own. Many website owners become desperate in getting to the top of the search
engine rankings and will resort to spamming search engines to artificially increase their rankings. It
is vital to not neglect quality and website relevance in order to achieve short term ranking success.
If you are currently doing this, you should stop. This is called link farming and Google considers
this a form of spamming. If Google has not penalised you yet, then it is likely they will at some
point. Remember that your chances of getting a high ranking depend not only on the number of
your back links but also on the quality of these websites and the relevance of their content to your
own.
So what should you do?
Building a strong, reputable presence on the internet requires a sophisticated and long term
approach to online marketing. Any expert in SEO for Australian businesses will tell you that it is
worth the effort, and to avoid cheating or "black hat" methods. Approved SEO techniques will help
you establish a high website ranking that can sustain for a long period of time. An ethical SEO
company will never deploy 'black hat methods'.
Here are six ethical alternatives to link farming and black hat SEO techniques:
1. Submit to directories. Submit your website or some of your important web pages to search
engines, website directories, social bookmarks, etc. Many of these are free of charge.
2. Use ads. Advertise your website in established sites that allow for posting of ads such as ezine
advertising.
3. Write and publish quality articles. Write well-written articles about your website or product and
publish them on popular article directories. Make sure your articles are written with a
conversational tone to make them easy to understand. This will create an impression that you are
an expert in your field and will help boost your reputation.
4. Get updated. Always keep updated with search engine algorithms or the systems with which
search engines use to rank websites.
5. Monitor your competitors. Try to find out how websites similar to yours that are ranking
consistently well on the search engine results relating to your field.
6. Get an SEO specialist. Most businesses are best to rely on a professional SEO company than
attempt DIY SEO. The services provided by an SEO (Search Engine Optimisation) specialist will
likely prove to be invaluable for your business. Consult with your current web design company if
they also provide SEO services.
If you plan on developing your own business website make sure you have one that is not only
user-friendly, but also highly optimised for search engines, also known as SEO friendly. If you
have more questions about web design and SEO do not hesitate to contact us. We would love to
help jumpstart your success in your business.
About the company
The Web Showroom is a web design company that also provides business SEO for Australia. Our
web design and online marketing teams work hard towards client satisfaction.<br class="clear" />
A Constant Stream Of TRAFFIC To Your Website
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