RCS MediaGroup dati 2009

Italian Investor Conference 2010New York – 12th and 13th April, 2010AgendaWho we areMarket trendsEfficiency Enhancement Program2009 Full Year Results and EEP UpdateDetails by Business Unit2Who we are3AgendaWho we areMarket trendsEfficiency Enhancement Program2009 Full Year Results and EEP UpdateDetails by Business Unit4Advertising Italy: FY09 and Q409 Market TrendsAdvertising Gross Revenues, Million EuroYoY growth9,6908,413-13.2%-6.2%58227557Cinema56473Outdoor170585+5.1%Internet+4.5%+10.6%+19.0%1,232Radio436878-28.7%Magazines-28.6%-28.3%-25.0%1,6761,408-16.0%Newspapers*-6.2%-18.3%-5.8%Q409 vs Q408-16.8%Excl. even numberedyears sports events4,851TV4,359-10.2%-1.8%Q409 vs Q408Other 616Other 521FY08FY09FY09 vs FY08TOTAL MARKETRCS* Excluding Free Press5Source: Nielsen Media ResearchAdvertising Spain: FY09 and Q409 Market TrendsAdvertising Gross Revenues, Million EuroYoY growth6,6485,058-23.9%-13.7%22410167596Cinema14Outdoor731294Internet+3.2%172+5.6%+18.2%+2.6%Radio502-15.8%-11.3%-15.5%+6.2%1,576Magazines*503-31.1%-15.6%-30.9%-18.9%Newspapers1,158-26.5%-22.1%-8.7%-26.6%-25.3%Excl. even numberedyears sports events3,146TV2,414-23.3%-10.1%+100.2%+123.6%DTT TVQ409 vs Q408Q409 vs Q408FY08FY09FY09 vs FY08TOTAL MARKETRCS* Including Sundays6Source: i2p on Arce Media Elaboración Media HotlineItalian Newspapers Circulation: RCS vs. MarketCirculation, copies/000 per dayYoY growth(1)National Newspapers-13.6%-13.5%1,1751,015613530FY08FY09FY08FY09Sport Newspapers-8.3%385-8.7%721661380347FY08FY09FY08FY09MARKETRCS(1) Includes la Repubblica and Corriere della SeraSource: ADS + Internal Estimates7Italy – Online ReadershipYoY growthWorkday Unique UsersMonthly Unique VisitorsThousand Users1,285Million Users+32.8% 16.61,04812.5812606368286+35.1%CAGR200420052006200720082009Feb 2009Feb 2010Million UsersThousand Users+29.3%9.77686457.5 514335234168+35.5%CAGR200420052006200720082009Feb 2009Feb 2010Source: Nielsen Online – SiteCensus8Spain Newspapers Circulation: RCS vs. MarketCirculation, copies/000 per day, Dec 08 – Dec 09 YoY growth(1)Generalist Newspapers1,733-6.4%1,622-7.2%324300FY08FY09FY08FY09Sport Newspapers722-2.2%706-4.1%296284FY08FY09FY08FY09Financial Newspapers101-12.7%8851-14.0%44FY08FY09FY08FY09MARKETRCS(1) Includes newspapers with circulation > 100,000 copiesSources: OJD, Observatorio de Prensa Diaria9Spain – Online ReadershipMillion UsersYoY growthWorkday Unique Users+26.2%+35.7%1.81.31.61.3+39.9%0.10.2200820092008200920082009Monthly Unique Visitors+40.9%22.3+45.4%18.715.812.8+83.6%1.01.9Dec 08Dec 09Dec 08Dec 09Dec 08Dec 09Source: Nielsen Net Rating (OJD)10Document Outline

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