Real Value in Real Time: MongoDB-based Analytics at TeachStreet

Real Value in Real TimeMongoDB-based Analytics at TeachStreetDaryn NakhudaChief Technology OfficerTeachStreet.com1TeachStreetA marketplace for learningWe help people find classes and teachersWe help teachers get more studentsReal Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com22TeachStreetBased in Seattle7 Full-time employees - 50% dev/engineeringLaunched in April 2008Real Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com33Tech StackHandful of physical serversRuby on RailsLinux, Nginx, Mongrel, PostgreSQL, SphinxMongoDB (MongoMapper, because we <3 jnunemaker)Real Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com44ProductProfile PageClass Listing and Session PagesPhone tracking, payment processing, marketing tools, etc.Real Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com55The ProblemPeople love the idea, but they have no idea if it is really working for them.“I’ve never once been contacted by a student who found me on TeachStreet”Real Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com66June 2009The site is working for you, really!Real Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com77Teacher Dashboard (v1)Quick Snapshot of ActivityBuilt on Google Analytics APIReal Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com88Teacher Dashboard (v1) PROS• Provided insight into a former void• Easy to understand• Quickly implemented, no IT impactReal Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com99Teacher Dashboard (v1) CONS• Cumulative data only• No date filters / trending information• Not real-time• URL-based, fragile• “Operationally-Annoying”Real Value in Real TimeMongo Seattle - July 2010Daryn Nakhuda, TeachStreet.com1010