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Tagglefish.com Menu Space Rental Full Bar Merchandising (caps and Tees) Carryout Takeout Gift Cards Office Catering Special Events- Wine Tasting Revenue Sources Café experience- The experience of dining as a…
May, 12th 2011 Reads:
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14 Tags: food marketing, cafe marketing, new media marketing, restaurant marketing plan, marketing development, restaurant marketing, restaurant martketing, restaurantes, cafe mkt plan
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Tagglefish.com Merchandising (caps and Tees) Revenue Sources Special Events- Wine Tasting Café experience- The experience of dining as a service Healthy and light Food- We offer healthy choices for lunch and dinner Entertainment- We offer a relaxed and social environment Our Products positioning statement Bar- We offer a full bar for adult drinkers Positioning of product or service Our marketing efforts should center around why our food is appealing, sexy , high-quality, or in some way unique and position it as a lifestyle product. We provide a focused menu, quality food and full bar and social experience for customers seeking a relax, social and upscale environment. Positioning We offer a non traditional menu with a traditional bar setting and a bed and breakfast you can stay the night. (you can get drunk and stay healthy with vegan and vegetarian food.) Individuals: people that dine in by themselves. Families: a group of people, either friends or a group of nuclear relatives dining together. Take out: people that prefer to eat food in their home or at a different location than the actual restaurant. Demographics Carryout- People who order in groups (over $50) who would like food delivered to them during lunch 1. Institutional marketing - Promote the life style and entertainment value through PR and Blogging 2. Program Marketing-Product and Retention Strategy To seek customer awareness, develop our customer base and work toward building customer loyalty and referrals. Establish customer retention and customer engagement programs. Establish sales goals for staff to achieve (the perfect check theory) Marketing Strategy To provide food and drink programs that increase Average ticket price and more consumption of our goods. Our programs should target college, hospital and the local business community. Our programs and tactic used will be centered around 4 core attributes Increase customer frequency- (coupons and specials) Increase check average (waitress and bar tender recommendations and up-selling tactic) Group size (target large group orders with carryout and in-store Core Marketing Objectives Identify our hottest sellers, best approach and get customer feedback Increase our rating (direct guests to yelp) Lead capturing (example. email) Position up-sell influencers in the café (flyers) Cross market other products Use suggestive selling tactics Send weekly invitations, coupons and special discount via email Track our best sellers and measure feedback Marketing Activities and opportunities in-store Take customer order, service them, bill collection and post sale tactics Local Search (city paper, google maps and yellow pages) Social Networking (engage fans on twitter, Facebook, Youtube and Photo-sharing sites) RSS and Blogs- (Post press releases, menus, food articles on wordpress, blogger etc) Search engine- optimize for local and niche keywords to drive traffic to website Street Promotions- Delivery menu and coupons to local residents and businesses Strategic offline Partnerships- Reach out to local area school and hospitals. Strategic online Partners- Identify online partners that drive traffic and retain customers (opentable.com, delivery.com) Marketing Activities and opportunities outreach Launch Google Adwords Paid program D.C Government worker Day Café Weekly Programs Sport Sundays and Mondays - Press Release should focus on our weekly programs, accomplishments, new products and services - Articles should be written in the areas of Travel, Food and Nightlife Get news featured in Print Post Press Release and articles to blog websites, social networks, pr submission website and news site (RSS). Optimize Press release with high impact keywords Public Relations Submit press release and stories to local bloggers Customer acquisition – word of mouth, referral, flyer distribution, Google maps, local directories, online search, PR and strategic partners Customer Retention- customer loyalty programs, specials, coupons and appreciation days, email acquisition, Birthday Invitations Up-selling- Sampling, Suggestive selling and marketing materials Bringing things all together Operational strategies- Identifying our most profitable programs, products etc Customer Feedback (Yelp, Usersvoice.com, Going.com, Facebook, Twitter and message boards) Email open rates and click throughs Success Metrics and Tracking Event confirmations and ticket purchases Help customers Find you online. Let your customers find you in more places. We not only increase your search engine value with more links but help customers discover your business on more sites Recommendations http://tagglefish.com/increase-your-web-traffic
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