This is not the document you are looking for? Use the search form below to find more!

Report home > Others

Restaurant & Cafe Marketing plan

0.00 (0 votes)
Document Description Menu Space Rental Full Bar Merchandising (caps and Tees) Carryout Takeout Gift Cards Office Catering Special Events- Wine Tasting Revenue Sources Café experience- The experience of dining as a…
File Details
  • Added: May, 12th 2011
  • Reads: 1163
  • Downloads: 18
  • File size: 813.17kb
  • Pages: 14
  • Tags: food marketing, cafe marketing, new media marketing, restaurant marketing plan, marketing development, restaurant marketing, restaurant martketing, restaurantes, cafe mkt plan
  • content preview
  • Name: janet
Embed Code:

Add New Comment

Related Documents

Marketing Plan Template

by: samanta, 14 pages

Judy and John Abbe have made the move from the city to the country and at age fifty have purchased in the small but picturesque seaside resort of Point Vale. Judy is an excellent ...

Tips for Developing a Marketing Plan: Heavenly Pies Example

by: bizmana, 7 pages

A marketing plan is probably the most important but least thought about aspect of a business. It is the part of a company's business plan that outlines the marketing strategy for the company and ...

How to Create a Marketing Plan

by: samanta, 15 pages

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your ...


by: samanta, 12 pages

A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to ...

A Marketing Plan for Recruiting Students into Pharmacy School- Based Graduate Programs. A Report

by: samanta, 7 pages

In 1999, the Recruitment Issues Subcommittee of AACP’s Social and Administrative Sciences (SAS) Graduate Programs Standards Committee was given a task to develop a marketing plan to recruit ...

SWOT Analysis and Marketing Plan

by: isoconsultant, 17 pages

SWOT Analysis and Marketing Plan provided by Global Manager Group, a leading global ISO Consultancy Service.

Marketing Plan Template

by: samanta, 8 pages

The purpose of writing a marketing plan is to focus your efforts and money towards what will most increase the profits of your business. The point is not to write a large 100 page plan that is too ...

The IdeaBridge White Paper Series: Marketing Plan Template

by: samanta, 5 pages

The Marketing Plan is one of a company's most important documents. Properly developed and executed, a Marketing Plan will outline when expenditures will be incurred, what level of sales will be ...

DI Sales and Marketing Plan

by: samanta, 18 pages

Because it is so occupation-specific, disability income insurance is well-suited to a target marketing approach. This sales and marketing plan template is designed to aid you in planning activities ...

Marketing Plan checklist

by: monkey, 12 pages

If you want your target overseas audience to know about yourproduct or service and to perceive it in the way you want andpay the price you’re asking, it has to be marketed effectivelyand ...

Content Preview
    • Menu
    • Space Rental
    • Full Bar
    • Merchandising (caps and Tees)
    • Carryout
    • Takeout
    • Gift Cards
    • Office Catering
    • Special Events- Wine Tasting
    Revenue Sources
    • Café experience- The experience of dining as a service
    • Healthy and light Food- We offer healthy choices for lunch and dinner
    • Entertainment- We offer a relaxed and social environment
    • Bar- We offer a full bar for adult drinkers
    Our Products positioning statement
    • Positioning of product or service
      • Our marketing efforts should center around why our food is appealing, sexy , high-quality, or in some way unique and position it as a lifestyle product.
      • Example.
      • We provide a focused menu, quality food and full bar and social experience for customers seeking a relax, social and upscale environment.
    • Our Uniqueness.
      • We offer a non traditional menu with a traditional bar setting and a bed and breakfast you can stay the night. (you can get drunk and stay healthy with vegan and vegetarian food.)
    • Individuals: people that dine in by themselves.
    • Families: a group of people, either friends or a group of nuclear relatives dining together.
    • Take out: people that prefer to eat food in their home or at a different location than the actual restaurant.
    • Carryout- People who order in groups (over $50) who would like food delivered to them during lunch
    • 1. Institutional marketing - Promote the life style and entertainment value through PR and Blogging
    • 2. Program Marketing-Product and Retention Strategy
      • To seek customer awareness, develop our customer base and work toward building customer loyalty and referrals.
      • Establish customer retention and customer engagement programs.
      • Establish sales goals for staff to achieve (the perfect check theory)
      • To provide food and drink programs that increase Average ticket price and more consumption of our goods. Our programs should target college, hospital and the local business community.
    Marketing Strategy
    • Our programs and tactic used will be centered around 4 core attributes
      • Increase customer frequency- (coupons and specials)
      • Increase check average (waitress and bar tender recommendations and up-selling tactic)
      • Group size (target large group orders with carryout and in-store
      • Identify our hottest sellers, best approach and get customer feedback
      • Increase our Rating
    Core Marketing Objectives
      • Get customer Feedback
      • Increase our rating (direct guests to yelp)
      • Lead capturing (example. email)
      • Position up-sell influencers in the café (flyers)
      • Cross market other products
      • Use suggestive selling tactics
      • Send weekly invitations, coupons and special discount via email
      • Track our best sellers and measure feedback
      • Take customer order, service them, bill collection and post sale tactics
      • Food Sampling
    Marketing Activities and opportunities in-store
      • Local Search (city paper, google maps and yellow pages)
      • Social Networking (engage fans on twitter, Facebook, Youtube and Photo-sharing sites)
      • RSS and Blogs- (Post press releases, menus, food articles on wordpress, blogger etc)
      • Search engine- optimize for local and niche keywords to drive traffic to website
      • Street Promotions- Delivery menu and coupons to local residents and businesses
      • Strategic offline Partnerships- Reach out to local area school and hospitals.
      • Strategic online Partners- Identify online partners that drive traffic and retain customers (,
      • Launch Google Adwords Paid program
    Marketing Activities and opportunities outreach
    • Happy Hour
    • Vegan Wednesday
    • Karaoke
    • Sports Bar
    • D.C Government worker Day
    • Community Day
    • Sport Sundays and Mondays
    • College lunch
    • Wine Tasting Saturdays
    • Wi-Fi & coffee
    Café Weekly Programs
    • Strategy
    • - Press Release should focus on our weekly programs, accomplishments, new products and services
    • - Articles should be written in the areas of Travel, Food and Nightlife
    • Execution
      • Get news featured in Print
      • Post Press Release and articles to blog websites, social networks, pr submission website and news site (RSS).
      • Optimize Press release with high impact keywords
      • Submit press release and stories to local bloggers
    Public Relations
    • Customer acquisition – word of mouth, referral, flyer distribution, Google maps, local directories, online search, PR and strategic partners
    • Customer Retention- customer loyalty programs, specials, coupons and appreciation days, email acquisition, Birthday Invitations
    • Up-selling- Sampling, Suggestive selling and marketing materials
    • Operational strategies- Identifying our most profitable programs, products etc
    Bringing things all together
    • P/L Statement
    • Prime cost worksheet
    • Break-even analysis
    • Customer Feedback (Yelp,,, Facebook, Twitter and message boards)
    • Coupons Validated
    • Email open rates and click throughs
    • Event confirmations and ticket purchases
    Success Metrics and Tracking
    • Employee Training
    • Help customers Find you online.
    • Let your customers find you in more places. We not only increase your search engine value with more links but help customers discover your business on more sites
    • Learn more just log onto

Restaurant & Cafe Marketing plan



Your download will begin in a moment.
If it doesn't, click here to try again.

Share Restaurant & Cafe Marketing plan to:

Insert your wordpress URL:


Share Restaurant & Cafe Marketing plan as:



Share Restaurant & Cafe Marketing plan.

Enter two words as shown below. If you cannot read the words, click the refresh icon.


Share Restaurant & Cafe Marketing plan as:

Copy html code above and paste to your web page.