Revenue Growth Strategy

CxO Coaching / Business Performance Improvement www.thecxogroup.com 972-727-6880 The CxO Group Whitepaper 8 Step Revenue Growth Strategy Integrating…… Sales, Marketing, Business Strategies and Financial Performance to Maximize Corporate Revenue Growth www.RevenueGrowthStrategy.com Copyright © The CxO Group and Value Forward Network. All rights reserved.STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880 CxO Coaching / Business Performance Improvement www.thecxogroup.com 972-727-6880 360° Business Success Program Overview The Value Forward 360° Business Model Success Program is a compressive detailed program designed to help companies integrate financial management, marketing, strategy and sales into one outbound revenue capture program that can be measured, tracked and benchmarked to increase revenue. Through our program, we evaluate your business from your prospect’s point of view, then from the management team’s point of view, and then recommend specific detailed action steps to close the gap between how you see yourself and how prospects see you. Once these recommendations are made and implemented, we then train your sales and marketing teams based on these recommendations. STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880 CxO Coaching / Business Performance Improvement www.thecxogroup.com 972-727-6880 In this market, it is eat . . . or be eaten!! Today, most product and service firms pull their value behind them and force their company into a commodity position with their competitors. When executives say, "We have great service," "we are customer centric," or "our offerings are the best," - they sound just like their competition. When you market and sell like your competitors - you become identical to your competitors... and you have to price your product or service equal to or less than your competitors. Instead, Put Your Business Value In Front of You To grow your firm in this market, you need to integrate your sales, marketing, and strategy programs into one outbound revenue capture approach focused on communicating your business value up front so prospects see you differently than your competition. Build a Replicable, Scalable, Premeditated Revenue Growth Process Through our program, we assess and evaluate your business from your prospect’s point of view, then from the management team’s point of view. Using a holistic 360° approach, we assess and make strategic and tactical recommendations on your marketing, branding, strategy, sales process, sales management, operations, product service pricing and naming, business metrics, management reporting, compensation plans, company name, marketing gap analysis, partnerships, new business opportunities and more. Then, using our copyrighted methodology, we advise CxO’s on specific detailed action steps to implement and close the gap between how you see yourself and how prospects see you, consult with management staff on best practices and train sales and marketing teams with custom fit programs based on our recommendations. Once, implemented, these tactics and strategies put your business value in front of you so your prospects see you differently than your competition and take action steps to buy… STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880 CxO Coaching / Business Performance Improvement www.thecxogroup.com 972-727-6880 8 Step Revenue Growth Program Details 8 step methodology to build a replicable and scalable revenue growth process to grow your business and increase success. Planned revenue growth starts with defining your targeted prospect's needs and understanding how they perceive your business value. To grow your business successfully year over year without just relying on a one-time purchase anomaly from a large key account or hoping your largest client just increases their orders, you need to build a business operating model designed for growth. Through our best practices research at the Value Forward Group, we have identified an 8 step methodology to build a replicable and scalable revenue growth process to increase success. STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880 CxO Coaching / Business Performance Improvement www.thecxogroup.com 972-727-6880 How many steps have you thought through? These eight steps when implemented together maximize your business process of revenue capture. When each step is addressed in a silo approach, your corporate growth success diminishes. We’ve put together some questions to help you get on track with your strategy. When you try to answer these questions, are you guessing? Are you tied emotionally or financially to your observations? Step 1: Market and Value Gap Identification Do you know what your market gap opportunities are and what your current business value identification is? Often corporate divisions, new product/service lines, and private companies are launched based on the gut feeling of the management team and/or the founder? What is your value? Do know why people buy and don't buy? Step 2: Operations Model Review and Best Practices Adjustment Have you analyzed your operations or delivery capabilities for growth? Is your operations or services department holding back your sales and marketing success? Is your operations department an asset or a competitor? Step 3: Strategy Model Review and Best Practices Adjustment Have you analyzed your current strategy model for growth potential and best practices? Are you selling red shoes (because you overspent on R&D or inventory) to a blue shoes market? To learn more about the 8 Step Revenue Growth Strategy, consider attending The CxO Group Business Growth Workshop. Visit this link for more information http://www.thecxogroup.com/intro-revenue-growth.htm. Step 4: Financial Management Review and Best Practices Adjustment Are you managing your company by business and financial metrics? Is your management team knowledgeable about your industry or are they just ambivalent? Growth can be attained for those who manage metrically -- those who don’t will get the same results that they got last year . . . and may not be around next year. STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880 CxO Coaching / Business Performance Improvement www.thecxogroup.com 972-727-6880 Step 5: Marketing Model Review and Best Practices Adjustment What is your marketing model? Does your website create website traffic and generate enough sales leads? Do you just keep going to tradeshow after tradeshow spending money and hoping for qualified leads? Do you know how to track marketing return on investment? Is your marketing a planned process or a reactive process? Step 6: Sales Management Model Review and Best Practices Adjustment Does your sales management approach operate on metrics and key business drivers? Do you make up your sales quotas and targets in the backroom? Is your sales process replicable and based on best practices? Step 7: Sales Process Review and Best Practices Adjustment Does your sales team feel they are a silo or part of a team process? Does your sales team hunt for new business? Do they cold call? Is your sales team lead or fed? Step 8: Business Department Alignment, Gaps Closed and Integrated Together Into One Outbound Revenue Capture Program Can you access the business growth gaps between your departments? In your company, is revenue capture a company responsibility . . . or the sales team's responsibility? Each of these eight steps is critical in building a business growth infrastructure and strategic process focused on profitable growth. The CxO Group’s Value Forward Business Growth System is where you can learn to apply the latest strategies to grow your business using our planned 8 step process. You can learn more about the Value Forward Revenue Growth System at http://www.thecxogroup.com/intro-revenue-growth.htm. You may also call us at (972) 727-6880 or email us at info@thecxogroup.com . In this market, it is hunt now . . . or be eaten later! http://www.RevenueGrowthStrategy.com STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880 CxO Coaching / Business Performance Improvement www.thecxogroup.com 972-727-6880 About The CxO Group, LLC The CxO Group, LLC is a managing consulting partner of the Value Forward Network, one of the world's largest management consulting groups focused on helping companies increase corporate revenue capture. Our management team is made up of former CEOs, VPs of Sales, VPs of Marketing, VPs of Operations, Senior Management and Serial Entrepreneurs that leverage a hybrid advisement model to help drive company’s success. We are CEO Coaches, Executive Consultants and a Training Firm all in one. Using the copyrighted Value Forward method, we integrate marketing methodology, sales process, financial metrics, corporate strategy and operations into one outbound revenue capture program to help companies grow. We advise CEOs on action steps to take to grow revenues, consultant with management staff on best practices and train sales, sales management and marketing teams on tactics and strategies that work. The firm specializes in Sales Team and Sales Management Training, Marketing Methodology & Planning, Strategic Planning & Financial Analysis, Website Marketing Strategies, Executive and Entrepreneur Coaching, Business Development, "Sales & Marketing" Balanced Scorecards and Business Growth Strategies for growth-directed companies seeking to increase revenue capture During the last seven years, The Value Forward Group has worked with over 500 product and service-based companies creating these programs. We work with a diverse mix of product and service-based companies including small and mid-tier businesses, global 100 companies, family run businesses, associations, venture capital funded businesses, strategic partner focused players, privately-held companies and start-ups. The CxO Group, LLC © Copyright 2008 STRATEGY | FINANCIAL MANAGEMENT | MARKETING | SALES The CxO Group, LLC. ♦ 345 Doris Drive ♦ Allen, Texas 75002 ♦ Tel. 972.727.6880